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[[wikipedia:DuckDuckGo|'''DuckDuckGo''']] is an American software company focused on online privacy, and was founded in 2008 by Gabriel Weinberg.<ref> https://duckduckgo.com/about ([http://web.archive.org/web/20260221003758/https://duckduckgo.com/about Archived])</ref> They are well-known for their search-engine, but they also made [[wikipedia:DuckDuckGo_Private_Browser|a web browser]].    
[[wikipedia:DuckDuckGo|'''DuckDuckGo''']] is an American software company focused on online privacy, and was founded in 2008 by Gabriel Weinberg.<ref>{{cite web |url=https://duckduckgo.com/about |url-status=live |website=DuckDuckGo |title=We’re about data protection, not data collection. |archive-url=http://web.archive.org/web/20260221003758/https://duckduckgo.com/about |archive-date=2026-02-21}}</ref> They are well-known for their search-engine, but they also made [[wikipedia:DuckDuckGo_Private_Browser|a web browser]].


==Consumer impact summary==
==Consumer impact summary==
===Freedom===
===Freedom===
DuckDuckGo had removed/de-ranked certain content, raising concerns about the extent of its unrestricted search results.<ref> https://www.pcmag.com/news/duckduckgo-to-down-rank-sites-associated-with-russian-disinformation ([http://web.archive.org/web/20251219094650/https://www.pcmag.com/news/duckduckgo-to-down-rank-sites-associated-with-russian-disinformation Archived])</ref><ref> https://torrentfreak.com/duckduckgo-removes-pirate-sites-and-youtube-dl-from-its-search-results-220415/ ([http://web.archive.org/web/20260213130023/https://torrentfreak.com/duckduckgo-removes-pirate-sites-and-youtube-dl-from-its-search-results-220415/ Archived])</ref>
DuckDuckGo had removed/de-ranked certain content, raising concerns about the extent of its unrestricted search results.<ref>{{cite news |first=Michael |last=Kan |date=10 Mar 2022 |url=https://www.pcmag.com/news/duckduckgo-to-down-rank-sites-associated-with-russian-disinformation |url-status=live |website=PC Mag |title=DuckDuckGo to Down-Rank Sites Associated With Russian Disinformation |archive-url=http://web.archive.org/web/20251219094650/https://www.pcmag.com/news/duckduckgo-to-down-rank-sites-associated-with-russian-disinformation |archive-date=2025-12-19}}</ref><ref>{{cite news |first=Ernesto |last=Van der Sar |date=15 Apr 2022 |url=https://torrentfreak.com/duckduckgo-removes-pirate-sites-and-youtube-dl-from-its-search-results-220415/ |url-status=live |website=Torrent Freak |title=DuckDuckGo ‘Removes’ Pirate Sites and YouTube-DL from Its Search Results |archive-url=http://web.archive.org/web/20260213130023/https://torrentfreak.com/duckduckgo-removes-pirate-sites-and-youtube-dl-from-its-search-results-220415/ |archive-date=2026-02-13}}</ref>


===Privacy===
===Privacy===
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===Business model===
===Business model===
DuckDuckGo primarily generates revenue through showing ads in the search results. The advertisements are only indicative of the keywords used in the search.<ref> https://umatechnology.org/the-truth-about-duckduckgo-monetization/ ([http://web.archive.org/web/20250904213253/https://umatechnology.org/the-truth-about-duckduckgo-monetization/ Archived])</ref> In addition to this, DuckDuckGo also earns income from subscription fees paid to access its Privacy Pro feature.<ref> https://duckduckgo.com/duckduckgo-help-pages/privacy-pro ([http://web.archive.org/web/20260111074925/https://duckduckgo.com/duckduckgo-help-pages/privacy-pro Archived])</ref> This subscription sells DuckDuckGo VPN, Personal Information Removal, Identity Theft Restoration, and Advanced AI models.<ref>{{Cite web |last=Weinberg |first=Gabriel |date=4 Sep 2025 |title=The DuckDuckGo subscription now includes more advanced AI chat models, along with VPN & more |url=https://spreadprivacy.com/ai-subscription/ |url-status=live |access-date=21 Nov 2025 |website=spreadprivacy.com |archive-url=http://web.archive.org/web/20260103124138/https://spreadprivacy.com/ai-subscription/ |archive-date=3 Jan 2026}}</ref>
DuckDuckGo primarily generates revenue through showing ads in the search results. The advertisements are only indicative of the keywords used in the search.<ref>{{cite web |author=UMATechnology |date=14 Mar 2025 |title=The Truth About DuckDuckGo Monetization |url=https://umatechnology.org/the-truth-about-duckduckgo-monetization/ |url-status=live |website=UMA Technology |archive-url=http://web.archive.org/web/20250904213253/https://umatechnology.org/the-truth-about-duckduckgo-monetization/ |archive-date=2025-09-04}}</ref> In addition to this, DuckDuckGo also earns income from subscription fees paid to access its Privacy Pro feature.<ref>{{cite web |url=https://duckduckgo.com/duckduckgo-help-pages/privacy-pro |url-status=live |title=DuckDuckGo Subscription |website=DuckDuckGo |archive-url=http://web.archive.org/web/20260111074925/https://duckduckgo.com/duckduckgo-help-pages/privacy-pro |archive-date=2026-01-11}}</ref> This subscription sells DuckDuckGo VPN, Personal Information Removal, Identity Theft Restoration, and Advanced AI models.<ref>{{Cite web |last=Weinberg |first=Gabriel |date=4 Sep 2025 |title=The DuckDuckGo subscription now includes more advanced AI chat models, along with VPN & more |url=https://spreadprivacy.com/ai-subscription/ |url-status=live |access-date=21 Nov 2025 |website=spreadprivacy.com |archive-url=http://web.archive.org/web/20260103124138/https://spreadprivacy.com/ai-subscription/ |archive-date=3 Jan 2026}}</ref>


===Market control===
===Market control===
According to Statista, DuckDuckGo takes up around 2% of the U.S. search engine market. More prevalent search engines such as [[Google]], and to a lesser degree, [[Bing]], take up most of the search engine market.<ref>https://www.statista.com/statistics/1220046/duckduckgo-search-engine-market-share-by-region/ ([http://web.archive.org/web/20251124230236/https://www.statista.com/statistics/1220046/duckduckgo-search-engine-market-share-by-region/ Archived])</ref> However, when compared to other privacy-focused search engines DuckDuckGo is one of the most prevalent.<ref>https://www.cloudwards.net/search-engine-statistics/ ([http://web.archive.org/web/20250914154000/https://www.cloudwards.net/search-engine-statistics/ Archived])</ref>
According to Statista, DuckDuckGo takes up around 2% of the U.S. search engine market. More prevalent search engines such as [[Google]], and to a lesser degree, [[Bing]], take up most of the search engine market.<ref>{{cite web |title=Search engine market share of DuckDuckGo from July 2019 to April 2026, by selected region |url=https://www.statista.com/statistics/1220046/duckduckgo-search-engine-market-share-by-region/ |website=Statista |url-status=live |archive-url=http://web.archive.org/web/20251124230236/https://www.statista.com/statistics/1220046/duckduckgo-search-engine-market-share-by-region/ |archive-date=2025-11-24}}</ref> However, when compared to other privacy-focused search engines DuckDuckGo is one of the most prevalent.<ref>{{cite web |first=Max |last=Pitchkites |first2=Aleksander |last2=Hougen |first3=Eugenie |last3=Tiu |date=4 May 2026 |title=22 Search Engine Statistics, Facts & Trends for 2026 |url=https://www.cloudwards.net/search-engine-statistics/ |url-status=live |website=Cloudwards |archive-url=http://web.archive.org/web/20250914154000/https://www.cloudwards.net/search-engine-statistics/ |archive-date=2025-09-14}}</ref>


==Incidents==
==Incidents==