Google Search: Difference between revisions
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===Integration of ads in the search engine=== | ===Integration of ads in the search engine=== | ||
''See also:'' [[Enshittification]], [[Advertising overload]] | |||
Since 2000, | The search engine didn't have any ads at the beginning, but since October 2000, Google integrated ads at the top of the search results, being easily differenciable from regular search links. Over time, the platform has modified their site layout to prioritize advertisements hyperlinks and make them more difficult to be differentiated from regular links. | ||
Since 2000, advertisements shown in Google Search results appeared at the top of regular results, and there was also a "Sponsored Links" section at the right of the site. The sections dedicated to ads were pretty noticeable at first, being them recognizable due their dedicated sections were colored. Since 2005, Google started to modify the results page appearence to blend better the ads with the organic results. The first noticeable change was the modification of the ads that appeared at the top to align them with the organic results. The section of the right side was no longer colored. Years later the colored and the sections in the right side were removed, and ad links were only differentiable from regular links becaused they had a small colored "Ad" label next to them. <ref>{{Cite web |last=Van Zelst |first=Peter |date=8 Jul 2016 |title=How Will the New Google Ads Change Search Marketing |url=https://www.zelst.co.uk/blog/how-will-the-new-google-ads-change-search-marketing/ |url-status=live |archive-url=https://web.archive.org/web/20240518171232/https://www.zelst.co.uk/blog/how-will-the-new-google-ads-change-search-marketing/ |archive-date=2024-05-18 |access-date=12 Jun 2026 |website=Zelst}}</ref> Since 2022, these labels were removed, and a "Sponsored" section was created. Links in this section have a similar appearence to links that are not ads. <ref>{{Cite web |publisher=ScaleUp Marketing Solutions |date=18 Oct 2022 |title=The word "ad" will no longer appear in Google search advertising, and company names and logos will also be added |url=https://www.linkedin.com/pulse/word-ad-longer-appear-google-search-advertising- |url-status=live |archive-url=https://web.archive.org/web/20260522031237/https://www.linkedin.com/pulse/word-ad-longer-appear-google-search-advertising- |archive-date=2026-05-22 |access-date=22 May 2026 |website=LinkedIn}}</ref><ref>{{Cite web |publisher=Innermedia |date=5 Nov 2025|title=Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy |url=https://www.innermedia.co.uk/googles-ad-labelling-update-what-it-means-for-your-digital-marketing-strategy/ |url-status=live |archive-url=https://web.archive.org/web/20260308174903/https://www.innermedia.co.uk/googles-ad-labelling-update-what-it-means-for-your-digital-marketing-strategy/ |archive-date=2026-03-08 |access-date=12 Jun 2026}}</ref> | |||
===Priorization of showing sites with AI-generated content in Search results=== | ===Priorization of showing sites with AI-generated content in Search results=== | ||