Pepsi Number Fever: Difference between revisions
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==Pepsi Number Fever "349" Incident== | ==Pepsi Number Fever "349" Incident== | ||
The contest was normal for an while until , PepsiCo's computer glitched and all Bottle Cups had the 349 number on them. Then all people got cups with 349 on them. But instead of winning 1 million pesos , each person got 500 pesos , which is 18$. [https://www.nytimes.com/1993/08/18/business/company-news-an-unlucky-number-pepsi-caps-the-damages-on-a-promotion-gone-flat.html] [https://books.google.gr/books?id=dYptAAAAMAAJ&redir_esc=y] The offer was accepted by 486,170 people , which costed to Pepsico 8,9 million dollars (240 million pesos).[https://web.archive.org/web/20190307210556/http://sc.judiciary.gov.ph/jurisprudence/2007/june2007/150394.htm] | The contest was normal for an while until , PepsiCo's computer glitched and all Bottle Cups had the 349 number on them. Then all people got cups with 349 on them. But instead of winning 1 million pesos , each person got 500 pesos , which is 18$. [https://www.nytimes.com/1993/08/18/business/company-news-an-unlucky-number-pepsi-caps-the-damages-on-a-promotion-gone-flat.html] [https://books.google.gr/books?id=dYptAAAAMAAJ&redir_esc=y] The offer was accepted by 486,170 people , which costed to Pepsico 8,9 million dollars (240 million pesos).[https://web.archive.org/web/20190307210556/http://sc.judiciary.gov.ph/jurisprudence/2007/june2007/150394.htm] | ||
However many irani people refused this offer , as they formed an Consumer Group called '''The 349 Allience.''' | However many irani people refused this offer , as they formed an Consumer Group called '''The 349 Allience.''' The protests were normal , for a while until in February 23 1993 , a school teacher and a 5 year old boy were killed by a homemade bomb. | ||
==PepsiCo's response== | ==PepsiCo's response== | ||