BMW feature lockout scandal: Difference between revisions

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==BMW Adaptive Suspension as a Service==

This article documents BMW's practice of including the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature. This model exemplifies modern consumer exploitation by eroding traditional notions of ownership and leveraging subscription services to control access to features that are physically present in a purchased product.

This article documents BMW's practice of including the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature. This model exemplifies modern consumer exploitation by eroding traditional notions of ownership and leveraging [[Subscription service|subscription services]] to control access to features that are physically present in a purchased product.

==Background==

Modern automotive manufacturers are increasingly using software and subscription models to control features within their vehicles <ref name=":0" /><ref name=":1" />. This approach differs significantly from older consumer protection issues which focused on unsafe products or misleading advertising ~~[3]~~. BMW's adaptive suspension model is one example of how companies are shifting towards business practices that limit a consumer's right to ownership <ref name=":1" />.

Modern automotive manufacturers are increasingly using software and subscription models to control features within their vehicles <ref name=":0" /><ref name=":1" />. This approach differs significantly from older consumer protection issues which focused on unsafe products or misleading advertising. BMW's adaptive suspension model is one example of how companies are shifting towards business practices that limit a consumer's [[Right to own|right to ownership]] <ref name=":1" />.

==The Incident==

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 ==BMW Adaptive Suspension as a Service==
-This article documents BMW's practice of including the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature. This model exemplifies modern consumer exploitation by eroding traditional notions of ownership and leveraging subscription services to control access to features that are physically present in a purchased product.
+This article documents BMW's practice of including the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature. This model exemplifies modern consumer exploitation by eroding traditional notions of ownership and leveraging [[Subscription service|subscription services]] to control access to features that are physically present in a purchased product.
 ==Background==
-Modern automotive manufacturers are increasingly using software and subscription models to control features within their vehicles <ref name=":0" /><ref name=":1" />. This approach differs significantly from older consumer protection issues which focused on unsafe products or misleading advertising [3]. BMW's adaptive suspension model is one example of how companies are shifting towards business practices that limit a consumer's right to ownership <ref name=":1" />.
+Modern automotive manufacturers are increasingly using software and subscription models to control features within their vehicles <ref name=":0" /><ref name=":1" />. This approach differs significantly from older consumer protection issues which focused on unsafe products or misleading advertising. BMW's adaptive suspension model is one example of how companies are shifting towards business practices that limit a consumer's [[Right to own|right to ownership]] <ref name=":1" />.
 ==The Incident==