Advertising overload: Difference between revisions

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Here’s a breakdown of YouTube advertising, focusing on the specific ad formats and experiences across the website, iOS/Android apps, and TV platforms:

===== YouTube Ads on the Website =====

=====YouTube Ads on the Website=====

# '''Pre-Roll Ads (Video Ads)''':

#'''Pre-Roll Ads (Video Ads)''':

#* Play before the selected video.

#*Play before the selected video.

#* '''Types''':

#*'''Types''':

#** '''Skippable Ads''': Allow users to skip after 5 seconds.

#**'''Skippable Ads''': Allow users to skip after 5 seconds.

#** '''Non-Skippable Ads''': Typically 15-20 seconds long and cannot be skipped.

#**'''Non-Skippable Ads''': Typically 15-20 seconds long and cannot be skipped.

# '''Mid-Roll Ads''':

#'''Mid-Roll Ads''':

#* Appear during longer videos (10 minutes or more) at natural breaks.

#*Appear during longer videos (10 minutes or more) at natural breaks.

# '''Bumper Ads''':

#'''Bumper Ads''':

#* Short, non-skippable ads of 6 seconds.

#*Short, non-skippable ads of 6 seconds.

# '''Display Ads''':

#'''Display Ads''':

#* Banner ads that appear above the video suggestions sidebar.

#*Banner ads that appear above the video suggestions sidebar.

# '''Overlay Ads''':

#'''Overlay Ads''':

#* Semi-transparent banners that appear at the bottom of the video.

#*Semi-transparent banners that appear at the bottom of the video.

===== YouTube Ads on iOS/Android Apps =====

=====YouTube Ads on iOS/Android Apps=====

# '''Pre-Roll and Mid-Roll Ads''':

#'''Pre-Roll and Mid-Roll Ads''':

#* Similar to the website, but often more frequent due to the higher engagement on mobile devices.

#*Similar to the website, but often more frequent due to the higher engagement on mobile devices.

# '''Bumper Ads''':

#'''Bumper Ads''':

#* Similar to the website.

#*Similar to the website.

# '''In-Feed Ads''':

#'''In-Feed Ads''':

#* Appear in the home feed or search results as promoted videos.

#*Appear in the home feed or search results as promoted videos.

# '''Shorts Ads''':

#'''Shorts Ads''':

#* Short, vertical video ads that appear between YouTube Shorts clips.

#*Short, vertical video ads that appear between YouTube Shorts clips.

===== YouTube Ads on TV Platforms (Smart TVs, Streaming Devices) =====

=====YouTube Ads on TV Platforms (Smart TVs, Streaming Devices)=====

# '''Pre-Roll and Mid-Roll Ads''':

#'''Pre-Roll and Mid-Roll Ads''':

#* Longer pre-roll ads (up to 30 seconds) are common, as viewers are less likely to skip them.

#*Longer pre-roll ads (up to 30 seconds) are common, as viewers are less likely to skip them.

#* Mid-roll ads are placed at natural breaks in longer videos, similar to traditional TV commercials.

#*Mid-roll ads are placed at natural breaks in longer videos, similar to traditional TV commercials.

#* Non-skippable ads are more prevalent

#*Non-skippable ads are more prevalent

# '''Interactive Ads''':

#'''Interactive Ads''':

#* Ads that allow users to interact using their remote (e.g., clicking for more information).

#*Ads that allow users to interact using their remote (e.g., clicking for more information).

==== Youtube premium controversy ====

====Youtube premium controversy====

Recent controversy has brought up cases in which YouTube Premium subscribers still see advertisements—contrary to the service's own highlighting of offering an ad-free experience. Users have reported both pre-roll ads and mid-roll ads, along with promotional content in the Home feed.<ref>https://www.reddit.com/r/youtube/comments/18ll7y6/i_have_youtube_premium_why_am_i_getting_adds/</ref> In one prominent case, a user in Germany received an email from support at YouTube which said, in essence: "Sometimes promotional ads may appear for specific partnerships or limited-time offers," thereby hinting at the possibility of factors like location, viewing history, or special marketing efforts that could influence the event.

In response to these reports, a YouTube spokesperson confirmed that Premium members should not see either pre-roll or mid-roll ads. They further stated that if subscribers do, they should reach out to support immediately. YouTube also said that Premium members may have access to different rewards with trusted partners, which they outline on their benefits page, but those shouldn't show up as ads within the video itself.<ref>https://9to5google.com/2024/11/13/youtube-premium-ads-statement/</ref> A fix for this is also shown in [https://www.newsbytesapp.com/news/science/why-youtube-premium-users-may-still-see-ads/story this guide].

==== Youtube influencer marketing ====

Influencer marketing on YouTube is a highly common practice that manifests in several forms. The most frequent format is '''sponsored videos''', where influencers create content entirely focused on a specific product or service. Another widely used format is '''product placements''', where influencers casually integrate a product into their regular videos. However, these can sometimes be the most frustrating for viewers, particularly when the sponsored product has little to no connection to the video’s topic and is marketed in a misleading manner. For example, VPN services promoted by influencers are often claimed to guarantee complete privacy and no data collection while browsing the web, which can feel deceptive if not properly substantiated. Lastly, '''shoutouts and affiliate links''' represent a subtle yet effective method for influencers to promote products. In this case, the influencer briefly mentions a product or service and encourages viewers to explore it further, often including a link in the description or a discount code.

===Call of Duty===

@@ Line 83: / Line 83: @@
 Here’s a breakdown of YouTube advertising, focusing on the specific ad formats and experiences across the website, iOS/Android apps, and TV platforms:
-===== YouTube Ads on the Website =====
+=====YouTube Ads on the Website=====
-# '''Pre-Roll Ads (Video Ads)''':
+#'''Pre-Roll Ads (Video Ads)''':
-#* Play before the selected video.
+#*Play before the selected video.
-#* '''Types''':
+#*'''Types''':
-#** '''Skippable Ads''': Allow users to skip after 5 seconds.
+#**'''Skippable Ads''': Allow users to skip after 5 seconds.
-#** '''Non-Skippable Ads''': Typically 15-20 seconds long and cannot be skipped.
+#**'''Non-Skippable Ads''': Typically 15-20 seconds long and cannot be skipped.
-# '''Mid-Roll Ads''':
+#'''Mid-Roll Ads''':
-#* Appear during longer videos (10 minutes or more) at natural breaks.
+#*Appear during longer videos (10 minutes or more) at natural breaks.
-# '''Bumper Ads''':
+#'''Bumper Ads''':
-#* Short, non-skippable ads of 6 seconds.
+#*Short, non-skippable ads of 6 seconds.
-# '''Display Ads''':
+#'''Display Ads''':
-#* Banner ads that appear above the video suggestions sidebar.
+#*Banner ads that appear above the video suggestions sidebar.
-# '''Overlay Ads''':
+#'''Overlay Ads''':
-#* Semi-transparent banners that appear at the bottom of the video.
+#*Semi-transparent banners that appear at the bottom of the video.
-===== YouTube Ads on iOS/Android Apps =====
+=====YouTube Ads on iOS/Android Apps=====
-# '''Pre-Roll and Mid-Roll Ads''':
+#'''Pre-Roll and Mid-Roll Ads''':
-#* Similar to the website, but often more frequent due to the higher engagement on mobile devices.
+#*Similar to the website, but often more frequent due to the higher engagement on mobile devices.
-# '''Bumper Ads''':
+#'''Bumper Ads''':
-#* Similar to the website.
+#*Similar to the website.
-# '''In-Feed Ads''':
+#'''In-Feed Ads''':
-#* Appear in the home feed or search results as promoted videos.
+#*Appear in the home feed or search results as promoted videos.
-# '''Shorts Ads''':
+#'''Shorts Ads''':
-#* Short, vertical video ads that appear between YouTube Shorts clips.
+#*Short, vertical video ads that appear between YouTube Shorts clips.
-===== YouTube Ads on TV Platforms (Smart TVs, Streaming Devices) =====
+=====YouTube Ads on TV Platforms (Smart TVs, Streaming Devices)=====
-# '''Pre-Roll and Mid-Roll Ads''':
+#'''Pre-Roll and Mid-Roll Ads''':
-#* Longer pre-roll ads (up to 30 seconds) are common, as viewers are less likely to skip them.
+#*Longer pre-roll ads (up to 30 seconds) are common, as viewers are less likely to skip them.
-#* Mid-roll ads are placed at natural breaks in longer videos, similar to traditional TV commercials.
+#*Mid-roll ads are placed at natural breaks in longer videos, similar to traditional TV commercials.
-#* Non-skippable ads are more prevalent
+#*Non-skippable ads are more prevalent
-# '''Interactive Ads''':
+#'''Interactive Ads''':
-#* Ads that allow users to interact using their remote (e.g., clicking for more information).
+#*Ads that allow users to interact using their remote (e.g., clicking for more information).
-==== Youtube premium controversy ====
+====Youtube premium controversy====
 Recent controversy has brought up cases in which YouTube Premium subscribers still see advertisements—contrary to the service's own highlighting of offering an ad-free experience. Users have reported both pre-roll ads and mid-roll ads, along with promotional content in the Home feed.<ref>https://www.reddit.com/r/youtube/comments/18ll7y6/i_have_youtube_premium_why_am_i_getting_adds/</ref> In one prominent case, a user in Germany received an email from support at YouTube which said, in essence: "Sometimes promotional ads may appear for specific partnerships or limited-time offers," thereby hinting at the possibility of factors like location, viewing history, or special marketing efforts that could influence the event.
 In response to these reports, a YouTube spokesperson confirmed that Premium members should not see either pre-roll or mid-roll ads. They further stated that if subscribers do, they should reach out to support immediately. YouTube also said that Premium members may have access to different rewards with trusted partners, which they outline on their benefits page, but those shouldn't show up as ads within the video itself.<ref>https://9to5google.com/2024/11/13/youtube-premium-ads-statement/</ref> A fix for this is also shown in [https://www.newsbytesapp.com/news/science/why-youtube-premium-users-may-still-see-ads/story this guide].
+==== Youtube influencer marketing ====
+Influencer marketing on YouTube is a highly common practice that manifests in several forms. The most frequent format is '''sponsored videos''', where influencers create content entirely focused on a specific product or service. Another widely used format is '''product placements''', where influencers casually integrate a product into their regular videos. However, these can sometimes be the most frustrating for viewers, particularly when the sponsored product has little to no connection to the video’s topic and is marketed in a misleading manner. For example, VPN services promoted by influencers are often claimed to guarantee complete privacy and no data collection while browsing the web, which can feel deceptive if not properly substantiated. Lastly, '''shoutouts and affiliate links''' represent a subtle yet effective method for influencers to promote products. In this case, the influencer briefly mentions a product or service and encourages viewers to explore it further, often including a link in the description or a discount code.
 ===Call of Duty===