Ford ad patent: Difference between revisions
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In February 2023 [[Ford]] filed a patent<ref>https://patents.justia.com/patent/20240289844</ref> for in-vehicle advertisement presentation systems. | In February 2023 [[Ford]] filed a patent<ref>https://patents.justia.com/patent/20240289844</ref> for in-vehicle advertisement presentation systems. A copy of the patent can be found here:<ref>[[:File:Us-20240289844-a1 i.pdf]]</ref> | ||
These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimise the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximise the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote> | These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimise the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximise the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote> | ||
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This system would impact in particular taxi and [[Uber]] drivers, as well as people that ride in autonomous vehicles; in this latter case the patent explicitly classifies the person sitting in the driver's seat as a passenger, making it easier for them to be served more distracting ads. | This system would impact in particular taxi and [[Uber]] drivers, as well as people that ride in autonomous vehicles; in this latter case the patent explicitly classifies the person sitting in the driver's seat as a passenger, making it easier for them to be served more distracting ads. | ||
== References == | ==References== | ||
<references /> | <references /> | ||