Brother Refresh EZ Print Subscription Service: Difference between revisions
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======Obfuscated or Misleading Claim====== | ======Obfuscated or Misleading Claim====== | ||
*No color laser | *No color laser or inkjet printers are included in Brother's claimed subscription discount comparison. | ||
*Only the highest-cost mono laser plan is used in Brother's claimed subscription discount comparison. | *Only the highest-cost mono laser plan is used in Brother's claimed subscription discount comparison. | ||
*Only a standard yield cartridge is included in Brother's claimed subscription discount comparison. | *Only a standard yield cartridge is included in Brother's claimed subscription discount comparison. | ||
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*the average home office / small office user prints '''3.4 monochrome pages per day''' <ref name=":0">West, McDonald (July 20, 2018) [["2015, 2016, & 2017 User and Device Printing Statistics"]] ECISolutions.com. Retrieved February 8, 2025</ref> | *the average home office / small office user prints '''3.4 monochrome pages per day''' <ref name=":0">West, McDonald (July 20, 2018) [["2015, 2016, & 2017 User and Device Printing Statistics"]] ECISolutions.com. Retrieved February 8, 2025</ref> | ||
*[https://www.consumerreports.org/ Consumer Reports.org] reports their subscribers print a median of '''33 monochrome pages per month''' <ref>Pinola, Melanie (2024) [https://www.consumerreports.org/electronics-computers/printers/are-printer-ink-subscriptions-worth-it-a4050339657/ "Are Printer Ink Subscriptions Worth It?"]. Consumerreports.org. Retrieved February 8, 2025</ref> | *[https://www.consumerreports.org/ Consumer Reports.org] reports their subscribers print a median of '''33 monochrome pages per month''' <ref>Pinola, Melanie (2024) [https://www.consumerreports.org/electronics-computers/printers/are-printer-ink-subscriptions-worth-it-a4050339657/ "Are Printer Ink Subscriptions Worth It?"]. Consumerreports.org. Retrieved February 8, 2025</ref> | ||
*monochrome printing now makes '''up to 80% of | *monochrome printing now makes '''up to 80% of total print jobs''' in a home or small office environment. <ref name=":0" /> | ||
*color printing has '''decreased in use by 34%''' over the 3 year period measured. <ref name=":0" /> | *color printing has '''decreased in use by 34%''' over the 3 year period measured. <ref name=":0" /> | ||
By comparing the user data, the claim of cost-savings and the stipulations in methodology, it is clear that Brother has created a purely theoretical scenario, one in which the choice given by Brother in no way matches a real-world situation or printing habits of the user. Furthermore, Brother engages in a purposefully misleading comparison when they state that the saving is based upon ''"average cost per page of eligible like standard capacity cartridge"'' for here they must compare identical products as only genuine Brother cartridges are supplied in the program. | By comparing the user data, the claim of cost-savings and the stipulations in methodology, it is clear that Brother has created a purely theoretical scenario, one in which the choice given by Brother in no way matches a real-world situation or printing habits of the user. Furthermore, Brother engages in a purposefully misleading comparison when they state that the saving is based upon ''"average cost per page of eligible like standard capacity cartridge"'' for here they must compare identical products as only genuine Brother cartridges are supplied in the program. | ||