Mark Zuckerberg

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Mark Elliot Zuckerberg was born on May 14, 1984 and raised in Dobbs Ferry, New York. Prior to high school he created tools like ZuckNet and Synapse. Demonstrating a great aptitude for programming he attended Phillips Exeter Academy before enrolling at Harvard in 2002 and subsequently dropping out in 2004.

Professional Background

Co-founder, chairman, and CEO of Meta Platforms Inc., formerly Facebook Inc., is the parent company of Facebook, Instagram, WhatsApp, and other digital services. He launched "TheFacebook" on February 4, 2004, while he was studying psychology and computer science at Harvard University. Facebook, originating as a campus directory to connect Harvard students, expanded rapidly reaching 1 million users within a year becoming the world’s largest social network by 2009.

Stance on Consumer Rights

Zuckerberg’s stance on consumer rights is marked by a pattern of reactive concessions under legal pressure rather than proactive protection. While he advocates for limited regulatory reforms, his actions regarding data privacy, antitrust, and civil rights prioritize Meta’s business model over consumer welfare. While he has consistently emphasized user control over privacy settings, his actions and business model reveal a pattern of undermining true data autonomy.

Public Statements Supporting Consumer Control

• 2004, "People have very good control over who can see their information" .
• 2010, "What people want isn’t complete privacy. It’s control over what they share".
• 2019, he acknowledged Facebook’s poor privacy reputation, but pledged to build a "privacy focused platform".

However, these statements often frame control narrowly—focusing on visibility settings rather than limiting Facebook’s own data collection or third-party sharing.

Actions Undermining Control

• Lax Data Policies: The Cambridge Analytica scandal revealed Facebook allowed third-party apps to harvest data from millions without explicit consent. Zuckerberg admitted, "We simply did a bad job". Emails later suggested he was aware of privacy risks but prioritized growth.
• Deceptive Practices: The FTC found Facebook violated a 2012 consent decree by misleading users about data sharing.

AG Racine’s lawsuit accused Zuckerberg of personally enabling policies that exposed user data.

• Opaque Controls: Privacy settings are buried and confusing. As critics note, "Offering tools doesn’t help if they’re hard to find", such as ad-targeting controls are hidden under unrelated menus.(9)
• Revenue relies on monetizing user data.
  • "Zuckerberg’s Law": He predicted users would share twice as much data yearly, pushing openness over privacy.
  • Data Hoarding: Despite GDPR-style pledges, Facebook resists limits on data collection. For instance, it opposed regulations that would curb microtargeting.

Major Consumer Protection Incidents

Cambridge Analytica Data Scandal

Former Cambridge Analytica employee, Christopher Wylie, leaked internal documents to journalists demonstrating uninformed consent of personal data collection of up to 87 million Facebook profiles for political advertising purposes through Facebook's Open Graph Platform and Facebook Application "This is Your Digital Life" developed by data scientist Aleksandr Kogan at Global Science Research. The appropriated Personal Data was used in the US 2016 Presidency for Ted Cruz's and Donald Trump's campaigns.

Deceptive Marketing: Incomplete. .

Data Collection: Incomplete. .

A photo of Zuckerberg revealed in 2016 that he keeps his own laptop camera covered with tape.

Regulatory Response

• Fines: Facebook paid $5 billion to the FTC for privacy violations and faced lawsuits for deceptive practices.
• Whistleblower Allegations: Internal documents show Zuckerberg prioritized engagement over safety, undermining claims of user control.