Ubisoft: Difference between revisions
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===Comments by executives=== | ===Comments by executives=== | ||
Ubisoft's CEO, Yves Guillemot, has repeatedly stated that "[[games | Ubisoft's CEO, Yves Guillemot, has repeatedly stated that "[[Games as a service|games as a service]]" is the future of the gaming industry,<ref>{{Cite web |last=Schreier |first=Jason |date=30 May 2017 |title=Top Video Game Companies Won't Stop Talking About 'Games As A Service' |url=https://kotaku.com/top-video-game-companies-wont-stop-talking-about-games-1795663927 |url-status=live |access-date=31 Mar 2025 |website=Kotaku}}</ref> and Ubisoft's director of subscriptions, Philippe Tremblay, said that players should get used to not owning their games.<ref>{{Cite web |last=Yin-Poole |first=Wesley |date=16 Jan 2024 |title=Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off |url=https://www.ign.com/articles/ubisoft-exec-says-gamers-need-to-get-comfortable-not-owning-their-games-for-subscriptions-to-take-off |url-status=live |access-date=31 Mar 2025 |website=IGN}}</ref> These comments have been met with criticism, particularly when juxtaposed with decisions like the shutdown of ''The Crew'' and the introduction of non-fungible tokens (NFTs) into Ubisoft’s business model. | ||
On January 15, 2024, Ubisoft's director of subscriptions, Philippe Tremblay, was interviewed by [http://www.gamesindustry.biz gamesindustry.biz]. During this interview, Tremblay made the following comment on ownership:<ref>{{Cite web |last=Dring |first=Christopher |date=15 Jan 2024 |title=The new Ubisoft+ and getting gamers comfortable with not owning their games |url=https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games |url-status=live |access-date=31 Mar 2025 |website=Games Industry}}</ref><blockquote>"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game."</blockquote> | On January 15, 2024, Ubisoft's director of subscriptions, Philippe Tremblay, was interviewed by [http://www.gamesindustry.biz gamesindustry.biz]. During this interview, Tremblay made the following comment on ownership:<ref>{{Cite web |last=Dring |first=Christopher |date=15 Jan 2024 |title=The new Ubisoft+ and getting gamers comfortable with not owning their games |url=https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games |url-status=live |access-date=31 Mar 2025 |website=Games Industry}}</ref><blockquote>"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game."</blockquote> | ||