Bitly QR Code Preview Page Advertising: Difference between revisions

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==Background==

[[Bitly]] is a platform that manages links and shortens URLs.<ref>{{Cite web |date=22 Aug 2023 |title=7 Powerful Link Management Tools to Boost Your Marketing Efforts |url=https://bitly.com/blog/link-management-tools/ |access-date=17 Aug 2025 |website=Bitly}}</ref> Users have often praised [[Bitly]] for its convenience and significant amount of features that allow Bitly links (links shortened with [[Bitly]]) to be properly managed, shortened, and/or branded.<ref>{{Cite web |title=What is a Bitly Link? |url=https://linklyhq.com/blog/bitly-link#:~:text=1.%20Conciseness,optimize%20their%20strategies. |access-date=17 Aug 2025 |website=Linkly}}</ref>

However, Bitly links have been used several times in the past by bad actors to shorten malicious URLs and spread malware.<ref>{{Cite web |title=Bitly Transparency Report |url=https://bitly.com/pages/transparency-report#:~:text=Combating%20abuse,our%20service%20can%20be%20used. |access-date=17 Aug 2025 |website=Bitly}}</ref> Bitly links previously sent the user directly to the destination with no interstitial pages. While convenient for regular users of the platform, this convenience allows bad actors to set up potential threats such as phishing attacks easily.<ref>{{Cite web |date=1 Mar 2024 |title=Rise in Deceptive PDF: The Gateway to Malicious Payloads |url=https://www.mcafee.com/blogs/other-blogs/mcafee-labs/rise-in-deceptive-pdf-the-gateway-to-malicious-payloads/#:~:text=The%20URL%20highlighted%20in%20the%20red%20box,they%20trick%20users%20into%20revealing%20sensitive%20information. |access-date=17 Aug 2025 |website=McAfee}}</ref>

==Incident==

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[[Bitly]] has claimed that the advertising is necessary to "continue delivering free plans at no cost to our users."<ref name=":1" /> This claim suggests that the advertisements are required for users to continue to have the option to use Bitly on a free plan.

[[Bitly]] has claimed that the advertising is necessary to "continue delivering free plans at no cost to our users."<ref name=":1" /> This claim suggests that the advertisements are required for users to continue to have the option to use [[Bitly]] on a free plan.

==Consumer response==

While the extra click required to view content may potentially frustrate some users,<ref>{{Cite web |last=Harper |first=Alex |date=14 Feb 2025 |title=Goodbye Bitly… New Preview Page is a Major Step Back |url=https://webdesignerdepot.com/goodbye-bit-ly-new-preview-page-is-a-major-step-back/#:~:text=The%20Painful%20Reality,by%20the%20delay. |access-date=17 Aug 2025 |website=Web Designer Depot}}</ref> the main grievance of the new feature was the advertising that may appear on the preview page.<ref name=":0" /> Many frustrated users have claimed that [[Bitly]] has lost the convenience it was once known for, and has begun using tactics that force the user to pay a sum of money to bring it back.

While some users found [[Bitly]]'s convenient, direct links more trustworthy, others claim the addition of preview pages has increased the trustworthiness of Bitly links. URL shortening is commonly used by bad actors to hide malicious links that may otherwise be detected.<ref>{{Cite web |last=Papez |first=Neko |date=4 Jan 2024 |title=URL shortening allows threats to evade URL filtering and categorization tools |url=https://www.menlosecurity.com/blog/url-shortening-allows-threats-to-evade-url-filtering-and-categorization-tools#:~:text=Threat%20actors%20have,by%20Menlo%20Labs. |access-date=17 Aug 2025 |website=Menlo Security}}</ref> [[Bitly]]'s ToS change now includes a warning interstitial that appears on potentially dangerous links, and a preview of the destination URL, which some have claimed makes Bitly links more trustworthy and safe.<ref>{{Cite web |last=Golombick |first=Chantelle |last2=Glamoslija |first2=Katarina |last3=Davidson |first3=Kate |date=3 Jun 2025 |title=Is Bitly safe? What to know before clicking short links |url=https://www.expressvpn.com/blog/bit-ly-malware-spam/#:~:text=Many%20browsers%20use,or%20credential%20theft. |access-date=17 Aug 2025 |website=ExpressVPN}}</ref>

==References==

@@ Line 12: / Line 12: @@
 ==Background==
 [[Bitly]] is a platform that manages links and shortens URLs.<ref>{{Cite web |date=22 Aug 2023 |title=7 Powerful Link Management Tools to Boost Your Marketing Efforts |url=https://bitly.com/blog/link-management-tools/ |access-date=17 Aug 2025 |website=Bitly}}</ref> Users have often praised [[Bitly]] for its convenience and significant amount of features that allow Bitly links (links shortened with [[Bitly]]) to be properly managed, shortened, and/or branded.<ref>{{Cite web |title=What is a Bitly Link? |url=https://linklyhq.com/blog/bitly-link#:~:text=1.%20Conciseness,optimize%20their%20strategies. |access-date=17 Aug 2025 |website=Linkly}}</ref>
+However, Bitly links have been used several times in the past by bad actors to shorten malicious URLs and spread malware.<ref>{{Cite web |title=Bitly Transparency Report |url=https://bitly.com/pages/transparency-report#:~:text=Combating%20abuse,our%20service%20can%20be%20used. |access-date=17 Aug 2025 |website=Bitly}}</ref> Bitly links previously sent the user directly to the destination with no interstitial pages. While convenient for regular users of the platform, this convenience allows bad actors to set up potential threats such as phishing attacks easily.<ref>{{Cite web |date=1 Mar 2024 |title=Rise in Deceptive PDF: The Gateway to Malicious Payloads |url=https://www.mcafee.com/blogs/other-blogs/mcafee-labs/rise-in-deceptive-pdf-the-gateway-to-malicious-payloads/#:~:text=The%20URL%20highlighted%20in%20the%20red%20box,they%20trick%20users%20into%20revealing%20sensitive%20information. |access-date=17 Aug 2025 |website=McAfee}}</ref>
 ==Incident==
@@ Line 18: / Line 21: @@
-[[Bitly]] has claimed that the advertising is necessary to "continue delivering free plans at no cost to our users."<ref name=":1" /> This claim suggests that the advertisements are required for users to continue to have the option to use Bitly on a free plan.
+[[Bitly]] has claimed that the advertising is necessary to "continue delivering free plans at no cost to our users."<ref name=":1" /> This claim suggests that the advertisements are required for users to continue to have the option to use [[Bitly]] on a free plan.
 ==Consumer response==
 While the extra click required to view content may potentially frustrate some users,<ref>{{Cite web |last=Harper |first=Alex |date=14 Feb 2025 |title=Goodbye Bitly… New Preview Page is a Major Step Back |url=https://webdesignerdepot.com/goodbye-bit-ly-new-preview-page-is-a-major-step-back/#:~:text=The%20Painful%20Reality,by%20the%20delay. |access-date=17 Aug 2025 |website=Web Designer Depot}}</ref> the main grievance of the new feature was the advertising that may appear on the preview page.<ref name=":0" /> Many frustrated users have claimed that [[Bitly]] has lost the convenience it was once known for, and has begun using tactics that force the user to pay a sum of money to bring it back.
+While some users found [[Bitly]]'s convenient, direct links more trustworthy, others claim the addition of preview pages has increased the trustworthiness of Bitly links. URL shortening is commonly used by bad actors to hide malicious links that may otherwise be detected.<ref>{{Cite web |last=Papez |first=Neko |date=4 Jan 2024 |title=URL shortening allows threats to evade URL filtering and categorization tools |url=https://www.menlosecurity.com/blog/url-shortening-allows-threats-to-evade-url-filtering-and-categorization-tools#:~:text=Threat%20actors%20have,by%20Menlo%20Labs. |access-date=17 Aug 2025 |website=Menlo Security}}</ref> [[Bitly]]'s ToS change now includes a warning interstitial that appears on potentially dangerous links, and a preview of the destination URL, which some have claimed makes Bitly links more trustworthy and safe.<ref>{{Cite web |last=Golombick |first=Chantelle |last2=Glamoslija |first2=Katarina |last3=Davidson |first3=Kate |date=3 Jun 2025 |title=Is Bitly safe? What to know before clicking short links |url=https://www.expressvpn.com/blog/bit-ly-malware-spam/#:~:text=Many%20browsers%20use,or%20credential%20theft. |access-date=17 Aug 2025 |website=ExpressVPN}}</ref>
 ==References==