Advertising overload: Difference between revisions

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'''Congruence''' is crucial: the match between the persona of the influencer, the product he is promoting, and the interests of the audience. When such a fit among the elements is strong, it makes the campaign more credible since it is considered as genuine. With this congruence, their credibility will rise as an influencer, and then the emotional relationship with the audience will be stronger.<ref name=":6">{{Cite web |last=Belanche |first=Daniel |last2=Ibáñez Sánchez |first2=Sergio |last3=Casaló Ariño |first3=Luis Vicente |last4=Flavián |first4=Marta |date=Apr 2021 |title=Understanding influencer marketing: The role of congruence between influencers, products and consumers |url=https://www.researchgate.net/publication/352120476_Understanding_influencer_marketing_The_role_of_congruence_between_influencers_products_and_consumers |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>

'''Over-commercialization'''—when influencers ~~are promoting~~ too many products or ~~not being~~ transparent—can erode ~~users~~' trust. Clear disclosures, such as #ad or #sponsored, help to maintain transparency and ~~adhere to~~ advertising regulations. Unfortunately, such disclosures are often hidden among numerous hashtags or omitted altogether.<ref name=":5" /><ref name=":6" />

'''Over-commercialization'''—when influencers promote too many products or aren't transparent—can erode their audience's trust. Clear disclosures, such as #ad or #sponsored, help to maintain transparency and adherence with advertising regulations. Unfortunately, such disclosures are often hidden among numerous hashtags or omitted altogether.<ref name=":5" /><ref name=":6" />

===Web===

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 '''Congruence''' is crucial: the match between the persona of the influencer, the product he is promoting, and the interests of the audience. When such a fit among the elements is strong, it makes the campaign more credible since it is considered as genuine. With this congruence, their credibility will rise as an influencer, and then the emotional relationship with the audience will be stronger.<ref name=":6">{{Cite web |last=Belanche |first=Daniel |last2=Ibáñez Sánchez |first2=Sergio |last3=Casaló Ariño |first3=Luis Vicente |last4=Flavián |first4=Marta |date=Apr 2021 |title=Understanding influencer marketing: The role of congruence between influencers, products and consumers |url=https://www.researchgate.net/publication/352120476_Understanding_influencer_marketing_The_role_of_congruence_between_influencers_products_and_consumers |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>
-'''Over-commercialization'''—when influencers are promoting too many products or not being transparent—can erode users' trust. Clear disclosures, such as #ad or #sponsored, help to maintain transparency and adhere to advertising regulations. Unfortunately, such disclosures are often hidden among numerous hashtags or omitted altogether.<ref name=":5" /><ref name=":6" />
+'''Over-commercialization'''—when influencers promote too many products or aren't transparent—can erode their audience's trust. Clear disclosures, such as #ad or #sponsored, help to maintain transparency and adherence with advertising regulations. Unfortunately, such disclosures are often hidden among numerous hashtags or omitted altogether.<ref name=":5" /><ref name=":6" />
 ===Web===