Consent-or-pay: Difference between revisions
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Consent-or-pay is an emerging business tactic in response to the passing of the [[General Data Protection Regulation|General Data Protection Regulation (GDPR)]] where viewers of a website must either accept all cookies for ads or pay a small sum to avoid data tracking. This tactic is controversial to consumers and policymakers alike and is viewed by many as coercive. However, it has worked enough to the point where, as of August of 2025, 16 out of 50 | Consent-or-pay is an emerging business tactic in response to the passing of the [[General Data Protection Regulation|General Data Protection Regulation (GDPR)]] where viewers of a website must either accept all cookies for ads or pay a small sum to avoid data tracking. This tactic is controversial to consumers and policymakers alike and is viewed by many as coercive. However, it has worked enough to the point where, as of August of 2025, 16 out of 50 of the biggest UK news websites have enacted this practice.<ref>{{Cite web |title=Press Gazette, More UK news publishers are adopting ‘consent or pay’ advertising model |url=https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/}}</ref> | ||
==How it works== | ==How it works== | ||