Consent-or-pay: Difference between revisions

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===Criticisms from policymakers===

In 2024, the European Data Protection Board (EDPB) published an opinion on "Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms." The EDPB denotes that the consent-or-pay model does not constitute as valid consent and that appropriate alternative measures to the model should provide users with an "equivalent alternative." Additionally, they say that if a company wishes to use a payment model, then the opposing equal alternative should not involve processing personal data. Any choice in which users feel compelled to consent does not qualify as valid consent.<ref name=":0">{{Cite web |date=17 April 2024 |title=EDPB: ‘Consent or Pay’ models should offer real choice |url=https://www.edpb.europa.eu/news/news/2024/edpb-consent-or-pay-models-should-offer-real-choice_en |website=European Data Protection Board}}</ref>

In 2024, the European Data Protection Board (EDPB) published a non-binding opinion on "Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms." The EDPB denotes that the consent-or-pay model does not constitute as valid consent and that appropriate alternative measures to the model should provide users with an "equivalent alternative." Additionally, they say that if a company wishes to use a payment model, then the opposing equal alternative should not involve processing personal data. Any choice in which users feel compelled to consent does not qualify as valid consent.<ref name=":0">{{Cite web |date=17 April 2024 |title=EDPB: ‘Consent or Pay’ models should offer real choice |url=https://www.edpb.europa.eu/news/news/2024/edpb-consent-or-pay-models-should-offer-real-choice_en |website=European Data Protection Board}}</ref>

Anu Talus, Chair of the EDPB, said:<blockquote>“Online platforms should give users a real choice when employing ‘consent or pay’ models. The models we have today usually require individuals to either give away all their data or to pay. As a result most users consent to the processing in order to use a service, and they do not understand the full implications of their choices.”<ref name=":0" /></blockquote>

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===Consumer advocates===

Example Text<ref>{{Cite web |last=Illman |first=Erin Jane |date=2024-07-29 |title=Can Privacy Be Bought? How Scrutiny of Meta’s Subscription Model Has Wider Implications –PART II |url=https://natlawreview.com/article/can-privacy-be-bought-how-scrutiny-metas-subscription-model-has-wider-0 |website=The National Law Review}}</ref><ref>{{Cite web |date=2023-11-28 |title=noyb files GDPR complaint against Meta over “Pay or Okay” |url=https://noyb.eu/en/noyb-files-gdpr-complaint-against-meta-over-pay-or-okay |website=noyb}}</ref>

== Effectiveness ==

The effects of the consent-or-pay model vary widely.

Advertising Week reports only 30% of users accept the cookies after the GDPR<ref>{{Cite web |title= |url=https://advertisingweek.com/as-the-open-marketplace-fails-advertisers-are-turning-to-publishers-to-reach-audiences/}}</ref>

(2023) According to The Drum, as much as 40% of users simply use a VPN<ref>{{Cite web |title= |url=https://www.thedrum.com/opinion/2023/05/09/70-consumers-blocking-cookies-online-research-shows}}</ref>

(PG 2025) Meanwhile, "When users are equally offered the chance to “accept all” or “reject all” cookies, consent rates are typically somewhere around 70-80%, according to both Skovgaards and Contentpass founder Dirk Freytag.<ref>{{Cite web |title= |url=https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/}}</ref>

== Alternative practices ==

The Guardian develops a new "contextual advertising" model that bases ads upon whatever page the user is currently viewing (i.e. food ingredients on a recipe page). They say, “It’s a perfect advertising product for a privacy conscious brand and a brand doing the right thing.” They report a 35% increase in clicks.<ref>{{Cite web |last=Maher |first=Bron |date=21 November 2023 |title=Guardian gets around readers who reject cookies with new advertising product |url=https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |website=Press Gazette}}</ref>

==References==

[[Category:Common terms]]