Google LSA terms of service change: Difference between revisions
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[[Google]] changed the terms of service for their ''''L'''ocal '''S'''ervices '''A'''ds' program in the US and Canada. These changes allow Google to collect and analyze phone calls and chat messages between businesses and customers who got in contact via an advertisement. | [[Google]] changed the terms of service for their ''''L'''ocal '''S'''ervices '''A'''ds' program in the US and Canada. These changes allow Google to collect and analyze phone calls and chat messages between businesses and customers who got in contact via an advertisement. | ||
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According to Google, data collection '''includes but is not limited to''' photos, service descriptions, special offers, pricing information and discounts. | According to Google, data collection '''includes but is not limited to''' photos, service descriptions, special offers, pricing information and discounts. | ||
==How it Affects Consumers and Businesses == | ==How it Affects Consumers and Businesses== | ||
These changes affect the privacy of businesses and consumers alike due to the fact, that is ambiguous what exact data is collected, when it is collected and how it's used by Google. Many fear, that data collection might go far beyond what is stated in the TOS and that this data won't just be used to improve Googles algorithms, but also to expand the hidden profiles of Google users with highly sensitive information. | These changes affect the privacy of businesses and consumers alike due to the fact, that is ambiguous what exact data is collected, when it is collected and how it's used by Google. Many fear, that data collection might go far beyond what is stated in the TOS and that this data won't just be used to improve Googles algorithms, but also to expand the hidden profiles of Google users with highly sensitive information. | ||