Consent-or-pay: Difference between revisions

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{{Incomplete|Issue 1=Improper citations in bottom half of article.|Issue 2=Needs elaboration}}

'''Consent-or-pay''' is a business tactic in response to the European Union's ''[[General Data Protection Regulation]]'' [[General Data Protection Regulation|(GDPR)]]. Under this model, users of a website must either:

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The effects of the consent-or-pay model vary widely.

* Advertising Week reports only 30% of users accept the cookies after the GDPR<ref>{{Cite web |last=Mititelu |first=Andra |title=As the Open Marketplace Fails, Advertisers Are Turning to Publishers to Reach Audiences |url=https://advertisingweek.com/as-the-open-marketplace-fails-advertisers-are-turning-to-publishers-to-reach-audiences/ |website=Advertising Week |date=2023

*Advertising Week reports only 30% of users accept the cookies after the GDPR<ref>{{Cite web |last=Mititelu |first=Andra |title=As the Open Marketplace Fails, Advertisers Are Turning to Publishers to Reach Audiences |url=https://advertisingweek.com/as-the-open-marketplace-fails-advertisers-are-turning-to-publishers-to-reach-audiences/ |website=Advertising Week |date=2023

|access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20230927212627/https://advertisingweek.com/as-the-open-marketplace-fails-advertisers-are-turning-to-publishers-to-reach-audiences/ |archive-date=27 Sep 2023}}</ref>

* (2023) According to The Drum, as much as 40% of users simply use a {{Wplink|VPN service|VPN}}<ref>{{Cite web |last=O'Connell |first=Vanessa |title=70% of consumers blocking cookies online, research shows |url=https://www.thedrum.com/opinion/2023/05/09/70-consumers-blocking-cookies-online-research-shows |website=The Drum |date=9 May 2023 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20230511090722/https://www.thedrum.com/opinion/2023/05/09/70-consumers-blocking-cookies-online-research-shows |archive-date=11 May 2023}}</ref>

*(2023) According to The Drum, as much as 40% of users simply use a {{Wplink|VPN service|VPN}}<ref>{{Cite web |last=O'Connell |first=Vanessa |title=70% of consumers blocking cookies online, research shows |url=https://www.thedrum.com/opinion/2023/05/09/70-consumers-blocking-cookies-online-research-shows |website=The Drum |date=9 May 2023 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20230511090722/https://www.thedrum.com/opinion/2023/05/09/70-consumers-blocking-cookies-online-research-shows |archive-date=11 May 2023}}</ref>

* (PG 2025) Meanwhile, "When users are equally offered the chance to "accept all" or "reject all" cookies, consent rates are typically somewhere around 70-80%, according to both Skovgaards and Contentpass founder Dirk Freytag.<ref name="Press Gazette" />

*(PG 2025) Meanwhile, "When users are equally offered the chance to "accept all" or "reject all" cookies, consent rates are typically somewhere around 70-80%, according to both Skovgaards and Contentpass founder Dirk Freytag.<ref name="Press Gazette" />

==Alternative practices==

The Guardian develops a new "contextual advertising" model that bases ads upon whatever page the user is currently viewing (i.e. food ingredients on a recipe page). They say, "It's a perfect advertising product for a privacy conscious brand and a brand doing the right thing." They report a 35% increase in clicks.<ref>{{Cite web |last=Maher |first=Bron |title=Guardian gets around readers who reject cookies with new advertising product |url=https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |url-access=limited |website=Press Gazette |date=21 Nov 2023 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20231128184011/https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |archive-date=28 Nov 2023}}}}</ref>

The Guardian develops a new "contextual advertising" model that bases ads upon whatever page the user is currently viewing (i.e. food ingredients on a recipe page). They say, "It's a perfect advertising product for a privacy conscious brand and a brand doing the right thing." They report a 35% increase in clicks.<ref>{{Cite web |last=Maher |first=Bron |title=Guardian gets around readers who reject cookies with new advertising product |url=https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |url-access=limited |website=Press Gazette |date=21 Nov 2023 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20231128184011/https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |archive-date=28 Nov 2023}}<nowiki>}}</nowiki></ref>

==References==