Consent-or-pay: Difference between revisions
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''noyb'' is a data protection advocacy organization based in Austria that pays particular attention to the General Data Protection Regulation and its violations <ref>{{Cite web |title=About Us |url=https://noyb.eu/en/about-us |website=noyb}}</ref>. In November of 2023, the advocacy group filed an official complaint with the Austrian Data Protection Authority against tech giant Meta for lacking "any valid legal basis for [pay-or-okay]. [...] Meta is now trying to extort supposed consent from its users with a 'yes or pay' choice"<ref>{{Cite web |date=28 Nov 2023 |title=COMPLAINT UNDER ARTICLE 77(1) GDPR |url=https://noyb.eu/sites/default/files/2023-11/Complaint%20-%20Meta%20Pay%20or%20Okay%20-%20REDACTED.pdf |website=noyb - European Centre for Digital Rights}}</ref>. This complaint was due to the significant costs of rejection of personalized ads through Meta's [[Facebook]] for €12.99 per month and [[Instagram]] for €8 per month, approximating a combined total of €251.88 ($294.74USD) each year<ref>{{Cite web |date=28 Nov 2023 |title=noyb files GDPR complaint against Meta over "Pay or Okay" |url=https://noyb.eu/en/noyb-files-gdpr-complaint-against-meta-over-pay-or-okay |website=noyb}}</ref>. ''noyb'' continues to report that the tech giant sets a bad precedent for other social media platforms to follow suit, possibly leading to €35,000 per family for the simple act of data protection. | ''noyb'' is a data protection advocacy organization based in Austria that pays particular attention to the General Data Protection Regulation and its violations <ref>{{Cite web |title=About Us |url=https://noyb.eu/en/about-us |website=noyb}}</ref>. In November of 2023, the advocacy group filed an official complaint with the Austrian Data Protection Authority against tech giant Meta for lacking "any valid legal basis for [pay-or-okay]. [...] Meta is now trying to extort supposed consent from its users with a 'yes or pay' choice"<ref>{{Cite web |date=28 Nov 2023 |title=COMPLAINT UNDER ARTICLE 77(1) GDPR |url=https://noyb.eu/sites/default/files/2023-11/Complaint%20-%20Meta%20Pay%20or%20Okay%20-%20REDACTED.pdf |website=noyb - European Centre for Digital Rights}}</ref>. This complaint was due to the significant costs of rejection of personalized ads through Meta's [[Facebook]] for €12.99 per month and [[Instagram]] for €8 per month, approximating a combined total of €251.88 ($294.74USD) each year<ref>{{Cite web |date=28 Nov 2023 |title=noyb files GDPR complaint against Meta over "Pay or Okay" |url=https://noyb.eu/en/noyb-files-gdpr-complaint-against-meta-over-pay-or-okay |website=noyb}}</ref>. ''noyb'' continues to report that the tech giant sets a bad precedent for other social media platforms to follow suit, possibly leading to €35,000 per family for the simple act of data protection. | ||
== Effectiveness == | ==Effectiveness== | ||
The effects of the consent-or-pay model vary widely. | The effects of the consent-or-pay model vary widely. | ||
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The Guardian develops a new "contextual advertising" model that bases ads upon whatever page the user is currently viewing (i.e. food ingredients on a recipe page). They say, "It's a perfect advertising product for a privacy conscious brand and a brand doing the right thing." In 2023, they've report a 35% increase in clicks.<ref>{{Cite web |last=Maher |first=Bron |title=Guardian gets around readers who reject cookies with new advertising product |url=https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |url-access=limited |website=Press Gazette |date=21 Nov 2023 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20231128184011/https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |archive-date=28 Nov 2023}}<nowiki>}}</nowiki></ref> | The Guardian develops a new "contextual advertising" model that bases ads upon whatever page the user is currently viewing (i.e. food ingredients on a recipe page). They say, "It's a perfect advertising product for a privacy conscious brand and a brand doing the right thing." In 2023, they've report a 35% increase in clicks.<ref>{{Cite web |last=Maher |first=Bron |title=Guardian gets around readers who reject cookies with new advertising product |url=https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |url-access=limited |website=Press Gazette |date=21 Nov 2023 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20231128184011/https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |archive-date=28 Nov 2023}}<nowiki>}}</nowiki></ref> | ||
== See also == | ==See also== | ||
[[ | [[Europe-based news sites enact consent-or-pay for data tracking]] | ||
[https://noyb.eu/en/years-inactivity-pay-or-ok-cases-noyb-sues-german-dpas Years of inactivity in “Pay or OK” cases: noyb sues German DPAs] | [https://noyb.eu/en/years-inactivity-pay-or-ok-cases-noyb-sues-german-dpas Years of inactivity in “Pay or OK” cases: noyb sues German DPAs] | ||