Consent-or-pay: Difference between revisions

The consent-or-pay model equates the value of a user's data to a specific monetary amount. The methodology for calculating this equivalent monthly fee comes into question as it is difficult to ascertain the precise advertising revenue generated from an individual user. The fee is often based on an average revenue per user (ARPU) metric, which applies a generalized value to all users regardless of their individual engagement with advertisements and despite studies suggesting that data cannot be fairly valued<ref>{{Cite web |last=Fleckenstein |first=Mike |date=26 Jan 2023 |title=A Review of Data Valuation Approaches and Building and Scoring a Data Valuation Model |url=https://hdsr.mitpress.mit.edu/pub/1qxkrnig/release/1 |website=HDSR. MIT Press}}</ref><ref>{{Cite web |last=Diehl |first=Hannah |date=14 Jun 2025 |title=Semivalue-based data valuation is arbitrary and gameable |url=https://arxiv.org/abs/2506.12619 |url-status=live |archive-url=https://arxiv.org/abs/2506.12619 |website=Cornell University}}</ref><ref>{{Cite web |date=27 Jun 2025 |title=Why ARPU Lies: The Danger of Averages in Pricing Analytics |url=https://www.getmonetizely.com/articles/why-arpu-lies-the-danger-of-averages-in-pricing-analytics |website=Monetizely}}</ref>.