Consent-or-pay: Difference between revisions

'''Contextual advertising''' is a model that serves ads based on the content of the page a user is viewing (e.g., food ingredients on a recipe page). This advertising model had once been considered the standard on the internet and has returned in high numbers since the General Data Protection Regulation went into effect<ref name=":5">{{Cite web |last=Davies |first=Jessica |date=7 Jun 2018 |title=‘Personalization diminished’: In the GDPR era, contextual targeting is making a comeback |url=https://digiday.com/media/personalization-diminished-gdpr-era-contextual-targeting-making-comeback/ |website=Digiday}}</ref><ref name=":6">{{Cite web |last=Maher |first=Bron |date=21 Nov 2023 |title=Guardian gets around readers who reject cookies with new advertising product |url=https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20231128184011/https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |archive-date=28 Nov 2023 |access-date=1 Sep 2025 |website=Press Gazette}}<nowiki>}}</nowiki></ref>. ''The Guardian'', a UK-based news organization, reported a 35% increase in ad clicks after emplying this model, describing it as "a perfect advertising product for a privacy conscious brand"<ref name=":6" />. An article from ''Digiday'' reports that some publishers had long complained at the loss of contextual advertising in the rush to micro-target through personalized ads<ref name=":5" />. They state the the infamous ''ad-pocalypse'' from YouTube could have been avoided if advertisers stuck with contextual advertising instead of following users around the internet<ref name=":6" />.