Roblox: Difference between revisions
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*Business model: Roblox profits off of an exclusive currency purchased with real-world currency called ''Robux'', and it is often used an an intermediary for microtransactions on the platform for user-generated content (UGC) such as cosmetics. Roblox is known to also make money off of collaborations that function as advertisements, such as with IKEA.<ref>{{Cite web |date=Jun 3, 2024 |title=IKEA is opening a new store on Roblox… and you could be paid to work there! |url=https://www.ikea.com/gb/en/newsroom/corporate-news/ikea-is-opening-a-new-store-on-roblox-pub8a9272d0/ |access-date=Aug 10, 2025 |website=Ikea}}</ref> | *Business model: Roblox profits off of an exclusive currency purchased with real-world currency called ''Robux'', and it is often used an an intermediary for microtransactions on the platform for user-generated content (UGC) such as cosmetics. Roblox is known to also make money off of collaborations that function as advertisements, such as with IKEA.<ref>{{Cite web |date=Jun 3, 2024 |title=IKEA is opening a new store on Roblox… and you could be paid to work there! |url=https://www.ikea.com/gb/en/newsroom/corporate-news/ikea-is-opening-a-new-store-on-roblox-pub8a9272d0/ |access-date=Aug 10, 2025 |website=Ikea}}</ref> | ||
*Market competition: Various platforms such as [[Epic Games]]' [[Fortnite]] have been known to emulate how Roblox works. Very few however, are successful in competing against them. | *Market competition: Various platforms such as [[Epic Games]]' [[Fortnite]] have been known to emulate how Roblox works. Very few however, are successful in competing against them. | ||
*Other information: The Roblox Corporation can terminate (delete) a user's account as long as they believe they are violating the Terms of Use.<ref name=":1">{{Cite web |date= | *Other information: The Roblox Corporation can terminate (delete) a user's account as long as they believe they are violating the Terms of Use.<ref name=":1">{{Cite web |date= |title=Roblox Terms of Use |url=https://en.help.roblox.com/hc/en-us/articles/115004647846-Roblox-Terms-of-Use |url-status=deviated |archive-url=https://archive.fo/vproA |archive-date=23 Aug 2025 |access-date=12 Aug 2025 |website=Roblox |page=Section 2}}</ref> Termination can not be revoked.<ref name=":1" /> A terminated user will lose all content they own on Roblox along with their account, including what they purchased with Robux.<ref name=":1" /> | ||
==Monetization== | ==Monetization== | ||