Advertising overload: Difference between revisions

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{{SloppyAI}}{{Incomplete|Issue 1=Bottom section of the article includes AI generated lists|Issue 2=Bottom section of the article NEEDS sources!}}

~~'''~~Advertising overload~~'''~~ refers to the practice of not only integrating advertising as a source of revenue in software and websites, but also increasing the number of ads within platforms that consumers use. This has increasingly caused inconvenience to consumers. A commonly cited issue is the ever-increasing length of unskippable ads, which are forcibly shown even to people who need to watch CPR videos.<ref>{{Cite news |last=Andrews |first=Luke |date=5 Jun 2023 |title=YouTube is playing three-minute-long adverts before FIRST AID videos — and they've already been linked to at least one death |url=https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |url-status=live |access-date=15 Mar 2025 |work=[[Daily Mail]]}}</ref><ref>https://1059themountain.com/mornings/youtube-playing-three-minute-ads-prior-to-first-aid-videos/</ref>

Advertising overload refers to the practice of not only integrating advertising as a source of revenue in software and websites, but also increasing the number of ads within platforms that consumers use. This has increasingly caused inconvenience to consumers. A commonly cited issue is the ever-increasing length of unskippable ads, which are forcibly shown even to people who need to watch CPR videos.<ref>{{Cite news |last=Andrews |first=Luke |date=5 Jun 2023 |title=YouTube is playing three-minute-long adverts before FIRST AID videos — and they've already been linked to at least one death |url=https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |url-status=live |access-date=15 Mar 2025 |work=[[Daily Mail]]}}</ref><ref>https://1059themountain.com/mornings/youtube-playing-three-minute-ads-prior-to-first-aid-videos/</ref>

==Applications in industries==

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Users are more influenced by social media personalities who share their values and lifestyles. Consequently, authenticity, trustworthiness, and relevance are the key drivers of consumer behavior. Thus, when influencers share real-life experiences of using a product or service, their recommendations are more likely to resonate with followers and result in higher levels of engagement and purchase intent.<ref name=":5">{{Cite web |last=Chopra |first=Anjali |date=Jun 2020 |title=Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial |url=https://www.researchgate.net/publication/342181914_Influencer_Marketing_An_Exploratory_Study_to_Identify_Antecedents_of_Consumer_Behavior_of_Millennial |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>

~~'''Congruence'''—the~~ match between the persona of the influencer, the product they are promoting, and the interests of the audience—is crucial. When the fit among these elements is strong it makes the campaign appear more genuine, and therefore more credible. Strong congruence will improve the credibility of an influencer, and create a stronger emotional relationship with the audience.<ref name=":6">{{Cite web |last=Belanche |first=Daniel |last2=Ibáñez Sánchez |first2=Sergio |last3=Casaló Ariño |first3=Luis Vicente |last4=Flavián |first4=Marta |date=Apr 2021 |title=Understanding influencer marketing: The role of congruence between influencers, products and consumers |url=https://www.researchgate.net/publication/352120476_Understanding_influencer_marketing_The_role_of_congruence_between_influencers_products_and_consumers |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>

Congruence—the match between the persona of the influencer, the product they are promoting, and the interests of the audience—is crucial. When the fit among these elements is strong it makes the campaign appear more genuine, and therefore more credible. Strong congruence will improve the credibility of an influencer, and create a stronger emotional relationship with the audience.<ref name=":6">{{Cite web |last=Belanche |first=Daniel |last2=Ibáñez Sánchez |first2=Sergio |last3=Casaló Ariño |first3=Luis Vicente |last4=Flavián |first4=Marta |date=Apr 2021 |title=Understanding influencer marketing: The role of congruence between influencers, products and consumers |url=https://www.researchgate.net/publication/352120476_Understanding_influencer_marketing_The_role_of_congruence_between_influencers_products_and_consumers |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>

~~'''~~Over-~~commercialization'''—when~~ influencers promote too many products or aren't transparent—can erode their audience's trust. Clear disclosures, such as #ad or #sponsored, help to maintain transparency and adherence with advertising regulations. Unfortunately, such disclosures are often hidden among numerous hashtags or omitted altogether.<ref name=":5" /><ref name=":6" />

Over-commercialization—when influencers promote too many products or aren't transparent—can erode their audience's trust. Clear disclosures, such as #ad or #sponsored, help to maintain transparency and adherence with advertising regulations. Unfortunately, such disclosures are often hidden among numerous hashtags or omitted altogether.<ref name=":5" /><ref name=":6" />

===Web===

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====Banner Ads====

Banner ads are the most common form of web ads and one of the oldest forms of digital advertising, usually appearing as rectangular graphics at the top, bottom, or sides of a webpage. However, despite their pervasiveness, their effectiveness has been questioned due to phenomena such as ~~'''~~banner blindness~~'''~~, where users unconsciously ignore ad-like content. Banner ads work only if they are rightly placed, well designed, and relevant.<ref name=":7">{{Cite web |last=Lee |first=Joowon |last2=Ahn |first2=Jae-Hyeon |date=Oct 2012 |title=Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach |url=https://www.researchgate.net/publication/262090327_Attention_to_Banner_Ads_and_Their_Effectiveness_An_Eye-Tracking_Approach |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>

Banner ads are the most common form of web ads and one of the oldest forms of digital advertising, usually appearing as rectangular graphics at the top, bottom, or sides of a webpage. However, despite their pervasiveness, their effectiveness has been questioned due to phenomena such as banner blindness, where users unconsciously ignore ad-like content. Banner ads work only if they are rightly placed, well designed, and relevant.<ref name=":7">{{Cite web |last=Lee |first=Joowon |last2=Ahn |first2=Jae-Hyeon |date=Oct 2012 |title=Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach |url=https://www.researchgate.net/publication/262090327_Attention_to_Banner_Ads_and_Their_Effectiveness_An_Eye-Tracking_Approach |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>

This research<ref name=":7" /> featured the use of eye-tracking technology to analyze how users behave with banner ads. It was found that such ads placed in central or prominent positions on a webpage receive significantly more attention than those in peripheral areas. Moreover, the animated and interactive banners are better at capturing attention than static ones; however, too much may become distracting and otherwise counterproductive. This also underlines that the relevance of the ad to the user's interests is one of the critical drivers of engagement. If banner ads are contextual, relating either to the content of the webpage or the browsing behavior of the user, they are more likely to be noticed and clicked. Advertisers should focus on creating non-intrusive, contextually relevant advertisements that add value to the user experience—not disrupt it.

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 {{SloppyAI}}{{Incomplete|Issue 1=Bottom section of the article includes AI generated lists|Issue 2=Bottom section of the article NEEDS sources!}}
-'''Advertising overload''' refers to the practice of not only integrating advertising as a source of revenue in software and websites, but also increasing the number of ads within platforms that consumers use. This has increasingly caused inconvenience to consumers. A commonly cited issue is the ever-increasing length of unskippable ads, which are forcibly shown even to people who need to watch CPR videos.<ref>{{Cite news |last=Andrews |first=Luke |date=5 Jun 2023 |title=YouTube is playing three-minute-long adverts before FIRST AID videos — and they've already been linked to at least one death |url=https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |url-status=live |access-date=15 Mar 2025 |work=[[Daily Mail]]}}</ref><ref>https://1059themountain.com/mornings/youtube-playing-three-minute-ads-prior-to-first-aid-videos/</ref>
+Advertising overload refers to the practice of not only integrating advertising as a source of revenue in software and websites, but also increasing the number of ads within platforms that consumers use. This has increasingly caused inconvenience to consumers. A commonly cited issue is the ever-increasing length of unskippable ads, which are forcibly shown even to people who need to watch CPR videos.<ref>{{Cite news |last=Andrews |first=Luke |date=5 Jun 2023 |title=YouTube is playing three-minute-long adverts before FIRST AID videos — and they've already been linked to at least one death |url=https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |url-status=live |access-date=15 Mar 2025 |work=[[Daily Mail]]}}</ref><ref>https://1059themountain.com/mornings/youtube-playing-three-minute-ads-prior-to-first-aid-videos/</ref>
 ==Applications in industries==
@@ Line 74: / Line 74: @@
 Users are more influenced by social media personalities who share their values and lifestyles. Consequently, authenticity, trustworthiness, and relevance are the key drivers of consumer behavior. Thus, when influencers share real-life experiences of using a product or service, their recommendations are more likely to resonate with followers and result in higher levels of engagement and purchase intent.<ref name=":5">{{Cite web |last=Chopra |first=Anjali |date=Jun 2020 |title=Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial |url=https://www.researchgate.net/publication/342181914_Influencer_Marketing_An_Exploratory_Study_to_Identify_Antecedents_of_Consumer_Behavior_of_Millennial |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>
-'''Congruence'''—the match between the persona of the influencer, the product they are promoting, and the interests of the audience—is crucial. When the fit among these elements is strong it makes the campaign appear more genuine, and therefore more credible. Strong congruence will improve the credibility of an influencer, and create a stronger emotional relationship with the audience.<ref name=":6">{{Cite web |last=Belanche |first=Daniel |last2=Ibáñez Sánchez |first2=Sergio |last3=Casaló Ariño |first3=Luis Vicente |last4=Flavián |first4=Marta |date=Apr 2021 |title=Understanding influencer marketing: The role of congruence between influencers, products and consumers |url=https://www.researchgate.net/publication/352120476_Understanding_influencer_marketing_The_role_of_congruence_between_influencers_products_and_consumers |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>
+Congruence—the match between the persona of the influencer, the product they are promoting, and the interests of the audience—is crucial. When the fit among these elements is strong it makes the campaign appear more genuine, and therefore more credible. Strong congruence will improve the credibility of an influencer, and create a stronger emotional relationship with the audience.<ref name=":6">{{Cite web |last=Belanche |first=Daniel |last2=Ibáñez Sánchez |first2=Sergio |last3=Casaló Ariño |first3=Luis Vicente |last4=Flavián |first4=Marta |date=Apr 2021 |title=Understanding influencer marketing: The role of congruence between influencers, products and consumers |url=https://www.researchgate.net/publication/352120476_Understanding_influencer_marketing_The_role_of_congruence_between_influencers_products_and_consumers |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>
-'''Over-commercialization'''—when influencers promote too many products or aren't transparent—can erode their audience's trust. Clear disclosures, such as #ad or #sponsored, help to maintain transparency and adherence with advertising regulations. Unfortunately, such disclosures are often hidden among numerous hashtags or omitted altogether.<ref name=":5" /><ref name=":6" />
+Over-commercialization—when influencers promote too many products or aren't transparent—can erode their audience's trust. Clear disclosures, such as #ad or #sponsored, help to maintain transparency and adherence with advertising regulations. Unfortunately, such disclosures are often hidden among numerous hashtags or omitted altogether.<ref name=":5" /><ref name=":6" />
 ===Web===
@@ Line 83: / Line 83: @@
 ====Banner Ads====
-Banner ads are the most common form of web ads and one of the oldest forms of digital advertising, usually appearing as rectangular graphics at the top, bottom, or sides of a webpage. However, despite their pervasiveness, their effectiveness has been questioned due to phenomena such as '''banner blindness''', where users unconsciously ignore ad-like content. Banner ads work only if they are rightly placed, well designed, and relevant.<ref name=":7">{{Cite web |last=Lee |first=Joowon |last2=Ahn |first2=Jae-Hyeon |date=Oct 2012 |title=Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach |url=https://www.researchgate.net/publication/262090327_Attention_to_Banner_Ads_and_Their_Effectiveness_An_Eye-Tracking_Approach |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>
+Banner ads are the most common form of web ads and one of the oldest forms of digital advertising, usually appearing as rectangular graphics at the top, bottom, or sides of a webpage. However, despite their pervasiveness, their effectiveness has been questioned due to phenomena such as banner blindness, where users unconsciously ignore ad-like content. Banner ads work only if they are rightly placed, well designed, and relevant.<ref name=":7">{{Cite web |last=Lee |first=Joowon |last2=Ahn |first2=Jae-Hyeon |date=Oct 2012 |title=Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach |url=https://www.researchgate.net/publication/262090327_Attention_to_Banner_Ads_and_Their_Effectiveness_An_Eye-Tracking_Approach |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>
 This research<ref name=":7" /> featured the use of eye-tracking technology to analyze how users behave with banner ads. It was found that such ads placed in central or prominent positions on a webpage receive significantly more attention than those in peripheral areas. Moreover, the animated and interactive banners are better at capturing attention than static ones; however, too much may become distracting and otherwise counterproductive. This also underlines that the relevance of the ad to the user's interests is one of the critical drivers of engagement. If banner ads are contextual, relating either to the content of the webpage or the browsing behavior of the user, they are more likely to be noticed and clicked. Advertisers should focus on creating non-intrusive, contextually relevant advertisements that add value to the user experience—not disrupt it.