False advertising: Difference between revisions
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False advertising is an illegal business strategy where a consumer is lied to with the intention of increasing the | False advertising is an illegal business strategy where a consumer is lied to or otherwise mislead with the intention of increasing the probability that they will purchase a product. | ||
==Special cases== | ==Special cases== | ||
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False advertising is not necessarily a problem of the producer itself, a vast number of third-party sellers also handle the distribution and redistribution of products. Producers are only responsible for their own sales in regards to providing sufficient accurate product information. Focusing on the marketplaces themselves exposes significant problems with how marketplaces are moderated and how they adapt to changes in product information. | False advertising is not necessarily a problem of the producer itself, a vast number of third-party sellers also handle the distribution and redistribution of products. Producers are only responsible for their own sales in regards to providing sufficient accurate product information. Focusing on the marketplaces themselves exposes significant problems with how marketplaces are moderated and how they adapt to changes in product information. | ||
====Poor moderation==== | ====Poor platform moderation==== | ||
Poor moderation means that the marketplace platform itself inadequately moderates its seller's content, resulting in potentially incorrect or inadequate presentation of a product's information. Sellers may provide inadequate information for buyers, without any malicious intent which results in harm to both parties. Marketplaces should have strong moderation practices to prevent false advertising from consumers who may simply be unaware of their mistake. | Poor moderation means that the marketplace platform itself inadequately moderates its seller's content, resulting in potentially incorrect or inadequate presentation of a product's information. Sellers may provide inadequate information for buyers, without any malicious intent which results in harm to both parties. Marketplaces should have strong moderation practices to prevent false advertising from consumers who may simply be unaware of their mistake. | ||