Ubisoft: Difference between revisions

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Ubisoft's CEO, Yves Guillemot, has repeatedly stated that "[[Games as a service|games as a service]]" is the future of the gaming industry,<ref>{{Cite web |last=Schreier |first=Jason |date=30 May 2017 |title=Top Video Game Companies Won't Stop Talking About 'Games As A Service' |url=https://kotaku.com/top-video-game-companies-wont-stop-talking-about-games-1795663927 |url-status=live |archive-url=https://archive.ph/lTKUh |archive-date=30 May 2017 |access-date=31 Mar 2025 |website=Kotaku}}</ref> and Ubisoft's director of subscriptions, Philippe Tremblay, said that players should get used to not owning their games.<ref>{{Cite web |last=Yin-Poole |first=Wesley |date=16 Jan 2024 |title=Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off |url=https://www.ign.com/articles/ubisoft-exec-says-gamers-need-to-get-comfortable-not-owning-their-games-for-subscriptions-to-take-off |url-status=live |archive-url=https://archive.ph/DrBOV |archive-date=16 Jan 2024 |access-date=31 Mar 2025 |website=IGN}}</ref> These comments have been met with criticism, particularly when juxtaposed with decisions like the shutdown of ''The Crew'' and the introduction of non-fungible tokens (NFTs) into Ubisoft’s business model.

On January 15, 2024, Ubisoft's director of subscriptions, Philippe Tremblay, was interviewed by [~~http~~://www.gamesindustry.biz gamesindustry.biz]. During this interview, Tremblay made the following comment on ownership:<ref>{{Cite web |last=Dring |first=Christopher |date=15 Jan 2024 |title=The new Ubisoft+ and getting gamers comfortable with not owning their games |url=https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games |url-status=live |archive-url=https://archive.ph/xQGZi |archive-date=15 Jan 2024 |access-date=31 Mar 2025 |website=Games Industry}}</ref><blockquote>"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game."</blockquote>

On January 15, 2024, Ubisoft's director of subscriptions, Philippe Tremblay, was interviewed by [https://www.gamesindustry.biz gamesindustry.biz]. During this interview, Tremblay made the following comment on ownership:<ref>{{Cite web |last=Dring |first=Christopher |date=15 Jan 2024 |title=The new Ubisoft+ and getting gamers comfortable with not owning their games |url=https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games |url-status=live |archive-url=https://archive.ph/xQGZi |archive-date=15 Jan 2024 |access-date=31 Mar 2025 |website=Games Industry}}</ref><blockquote>"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game."</blockquote>

On July 10, 2025, during the Q&A portion of Ubisoft’s 2025 General Meeting<ref>{{Cite web |last=Tran |first=Edmond |date=19 Jul 2025 |title=Ubisoft CEO Addresses Stop Killing Games Movement Concerns |url=https://thisweekinvideogames.com/news/ubisoft-ceo-addresses-stop-killing-games-movement-concerns/ |url-status=live |archive-url=https://web.archive.org/web/20250721162253/https://thisweekinvideogames.com/news/ubisoft-ceo-addresses-stop-killing-games-movement-concerns/ |archive-date=21 Jul 2025 |access-date=2025-07-10 |website=This Week in Videogames}}</ref><ref>{{Cite web |date=10 Jul 2025 |title=Investor center: General Meetings |url=https://www.ubisoft.com/en-us/company/about-us/investors#generalMeetings |archive-url=https://web.archive.org/web/20250711171411/https://www.ubisoft.com/en-us/company/about-us/investors#generalMeetings |archive-date=11 Jul 2025 |access-date=2025-07-20 |website=Ubisoft}}</ref> at around 1:22:30<ref>{{Cite web |date=10 Jul 2025 |title=General Meeting 2025 |url=https://edge.media-server.com/mmc/p/zzxygofu/ |archive-url=https://archive.ph/tMCS7 |archive-date=11 Jan 2026 |access-date=2025-07-20}}</ref>, Guillemot has addressed shareholder concerns regarding the [[Stop Killing Games]] movement, unfortunately repeating the same misinformation as the lobby group [[Stop Killing Games#Industry push back|Video Game Europe]] regarding the wrong assumption that the initiative is asking for servers to be kept alive forever<ref>{{Cite web |date=31 Jul 2024 |title=Europeans can save gaming! |url=https://youtu.be/mkMe9MxxZiI?t=150 |url-status=live |archive-url=https://web.archive.org/web/20260111183426/https://www.youtube.com/watch?v=mkMe9MxxZiI&t=150s |archive-date=11 Jan 2026 |access-date=2025-07-20 |website=Youtube: Accursed Farms}}</ref>:<blockquote>“We operate in a market, and whenever we release a game, we provide a lot of support for that game. We also provide a lot of services to make sure that the game is accessible and remains playable 24/7.”

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 Ubisoft's CEO, Yves Guillemot, has repeatedly stated that "[[Games as a service|games as a service]]" is the future of the gaming industry,<ref>{{Cite web |last=Schreier |first=Jason |date=30 May 2017 |title=Top Video Game Companies Won't Stop Talking About 'Games As A Service' |url=https://kotaku.com/top-video-game-companies-wont-stop-talking-about-games-1795663927 |url-status=live |archive-url=https://archive.ph/lTKUh |archive-date=30 May 2017 |access-date=31 Mar 2025 |website=Kotaku}}</ref> and Ubisoft's director of subscriptions, Philippe Tremblay, said that players should get used to not owning their games.<ref>{{Cite web |last=Yin-Poole |first=Wesley |date=16 Jan 2024 |title=Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off |url=https://www.ign.com/articles/ubisoft-exec-says-gamers-need-to-get-comfortable-not-owning-their-games-for-subscriptions-to-take-off |url-status=live |archive-url=https://archive.ph/DrBOV |archive-date=16 Jan 2024 |access-date=31 Mar 2025 |website=IGN}}</ref> These comments have been met with criticism, particularly when juxtaposed with decisions like the shutdown of ''The Crew'' and the introduction of non-fungible tokens (NFTs) into Ubisoft’s business model.
-On January 15, 2024, Ubisoft's director of subscriptions, Philippe Tremblay, was interviewed by [http://www.gamesindustry.biz gamesindustry.biz]. During this interview, Tremblay made the following comment on ownership:<ref>{{Cite web |last=Dring |first=Christopher |date=15 Jan 2024 |title=The new Ubisoft+ and getting gamers comfortable with not owning their games |url=https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games |url-status=live |archive-url=https://archive.ph/xQGZi |archive-date=15 Jan 2024 |access-date=31 Mar 2025 |website=Games Industry}}</ref><blockquote>"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game."</blockquote>
+On January 15, 2024, Ubisoft's director of subscriptions, Philippe Tremblay, was interviewed by [https://www.gamesindustry.biz gamesindustry.biz]. During this interview, Tremblay made the following comment on ownership:<ref>{{Cite web |last=Dring |first=Christopher |date=15 Jan 2024 |title=The new Ubisoft+ and getting gamers comfortable with not owning their games |url=https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games |url-status=live |archive-url=https://archive.ph/xQGZi |archive-date=15 Jan 2024 |access-date=31 Mar 2025 |website=Games Industry}}</ref><blockquote>"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game."</blockquote>
 On July 10, 2025, during the Q&A portion of Ubisoft’s 2025 General Meeting<ref>{{Cite web |last=Tran |first=Edmond |date=19 Jul 2025 |title=Ubisoft CEO Addresses Stop Killing Games Movement Concerns |url=https://thisweekinvideogames.com/news/ubisoft-ceo-addresses-stop-killing-games-movement-concerns/ |url-status=live |archive-url=https://web.archive.org/web/20250721162253/https://thisweekinvideogames.com/news/ubisoft-ceo-addresses-stop-killing-games-movement-concerns/ |archive-date=21 Jul 2025 |access-date=2025-07-10 |website=This Week in Videogames}}</ref><ref>{{Cite web |date=10 Jul 2025 |title=Investor center: General Meetings |url=https://www.ubisoft.com/en-us/company/about-us/investors#generalMeetings |archive-url=https://web.archive.org/web/20250711171411/https://www.ubisoft.com/en-us/company/about-us/investors#generalMeetings |archive-date=11 Jul 2025 |access-date=2025-07-20 |website=Ubisoft}}</ref> at around 1:22:30<ref>{{Cite web |date=10 Jul 2025 |title=General Meeting 2025 |url=https://edge.media-server.com/mmc/p/zzxygofu/ |archive-url=https://archive.ph/tMCS7 |archive-date=11 Jan 2026 |access-date=2025-07-20}}</ref>, Guillemot has addressed shareholder concerns regarding the [[Stop Killing Games]] movement, unfortunately repeating the same misinformation as the lobby group [[Stop Killing Games#Industry push back|Video Game Europe]] regarding the wrong assumption that the initiative is asking for servers to be kept alive forever<ref>{{Cite web |date=31 Jul 2024 |title=Europeans can save gaming! |url=https://youtu.be/mkMe9MxxZiI?t=150 |url-status=live |archive-url=https://web.archive.org/web/20260111183426/https://www.youtube.com/watch?v=mkMe9MxxZiI&t=150s |archive-date=11 Jan 2026 |access-date=2025-07-20 |website=Youtube: Accursed Farms}}</ref>:<blockquote>“We operate in a market, and whenever we release a game, we provide a lot of support for that game. We also provide a lot of services to make sure that the game is accessible and remains playable 24/7.”