Forced app download: Difference between revisions
Partial update to add relevant sources. |
Added retail and ecommerce section with Shopee example. Includes descriptive text and screenshot evidence of Forced App Download Experience in practice. |
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As they are the country's only provider for gas and water, everyone in Singapore MUST download their app at some point. | As they are the country's only provider for gas and water, everyone in Singapore MUST download their app at some point. | ||
=== Retail and ecommerce === | |||
Ecommerce giant [[Shopee]] which has a stronghold in online retail in South East Asia and Latin America has integrated a soft forced app download experience to their customer experience. | |||
While it is still possible to browse, shop and checkout on a web browser, coupons usable on the web experience (regardless if mobile or desktop device) are limited to "Shipping Discount" coupons only. All other shopping coupons "Discount & Cashback" are only usable with Shopee's apps on iOS and Android. | |||
When a customer attempts to check out on a web browser, Shopee shows that Discount & Cashback coupons are not usable because "Current device does not meet voucher T&C". On closer inspection of the terms and conditions of those coupons, Shopee specifies "Device: iOS, Android". What they are referring to is you must download and use their mobile apps for those operating systems in order to use most of their coupons. As pictured, the coupons are still not available on iOS and Android devices if the customer is using their web browser. They MUST download the Shopee app. | |||
[[File:Shopee restricts coupon usage to app only.png|thumb|LEFT: Shopee limits customers to using "Shipping Discount" coupons only if checking out on a web browser (desktop and mobile). | |||
MIDDLE: All other shopping coupons "Discount & Cashback" are only usable with Shopee's apps on iOS and Android. | |||
RIGHT: Closer inspection of the terms and conditions where Shopee specifies a device requirement for using many of their coupons. | |||
When Shopee specifies "Device: iOS, Android", they mean customers must download and use their mobile apps for those operating systems in order to use most of their coupons. | |||
Using a web browser on iOS and Android does not count and coupons in question remain disabled in this scenario.]] | |||
[[File:Shopee coupon still unusable on mobile web.jpg|thumb|Using a web browser on iOS and Android does not count and coupons with the device requirement remain disabled. What Shopee means by "Device: iOS, Android" in their coupons' terms and conditions is that customers MUST download and use the Shopee app for those coupons to be usable.]] | |||
=== Food and beverage === | === Food and beverage === |