Shopee: Difference between revisions
Added Shopee's forced app download experience behavior |
Added improved misleading coupon example. |
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Displaying large discounts but with usage limits create a false sense of a good deal. Their most common misleading coupon is "-75% OFF! Max $1 discount" | Displaying large discounts but with usage limits create a false sense of a good deal. Their most common misleading coupon is "-75% OFF! Max $1 discount" | ||
The pictured example shows a misleading coupon code from Shopee Malaysia (though Shopee also does this throughout the regions in which it operates) with "30% off" but multiple usage terms: "Capped at RM9" (USD 2) but "Minimum spend RM20" (USD 4.50). | The first pictured example shows a misleading coupon code from Shopee Malaysia (though Shopee also does this throughout the regions in which it operates) with "30% off" but multiple usage terms: "Capped at RM9" (USD 2) but "Minimum spend RM20" (USD 4.50). | ||
This effectively means the customer has to buy within a range of RM20-RM30 in order for the coupon's advertised 30% off to be true. Past RM30 where the RM9 cap amount is hit, the coupon no longer provides 30% off (i.e. the customer can keep increasing the amount purchased, but the discount is capped at a fixed price, meaning the percentage discount drops below the advertised 30% number). | This effectively means the customer has to buy within a range of RM20-RM30 in order for the coupon's advertised 30% off to be true. Past RM30 where the RM9 cap amount is hit, the coupon no longer provides 30% off (i.e. the customer can keep increasing the amount purchased, but the discount is capped at a fixed price, meaning the percentage discount drops below the advertised 30% number). | ||
[[File:Shopee voucher with cap2.png|thumb|Another misleading coupon from Shopee with "80% off" but "capped at RM5" (USD 1.10). The cap is reached with a purchase amount of RM6.25 (USD 1.40).]] | |||
The second pictured example shows another misleading coupon from Shopee with "80% off" but "capped at RM5" (USD 1.10). The cap is reached with a purchase amount of RM6.25 (USD 1.40). | |||
[[File:Shopee voucher with cap.png|thumb|Misleading coupon code with "30% off" but "Capped at RM9" (USD 2) but "Minimum spend RM20" (USD 4.50). This forces the customer to spend only within the range of RM20-RM30 in order for the coupon's advertised 30% off to be true. Past RM30 where the RM9 cap amount is hit, the coupon no longer provides 30% off.]] | [[File:Shopee voucher with cap.png|thumb|Misleading coupon code with "30% off" but "Capped at RM9" (USD 2) but "Minimum spend RM20" (USD 4.50). This forces the customer to spend only within the range of RM20-RM30 in order for the coupon's advertised 30% off to be true. Past RM30 where the RM9 cap amount is hit, the coupon no longer provides 30% off.]] | ||