Apple App Store: Difference between revisions

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Although there are supported iOS application installation source alternatives such as [https://altstore.io/ Altstore], they are not commonly used or known about which gives Apple a practical monopoly over iOS users and iOS app developers.

Apple ~~demands a cut~~ of ~~every sale of a~~ digital product, ranging from game currency to supporting content creators<ref name="patreon">{{Cite web |last=Roth |first=Emma |date=12 Aug 2024 |title=Patreon: adding Apple’s 30 percent tax is the price of staying in the App Store |url=https://www.theverge.com/2024/8/12/24218629/patreon-membership-ios-30-percent-apple-tax |url-status=live |archive-url=https://archive.ph/Vi9cV |archive-date=13 Nov 2024 |access-date=16 Mar 2025 |website=[[The Verge]]}}</ref> to booking a Zoom call with a local business.<ref name="facebook">{{Cite web |last=Paul |first=Katie |last2=Nellis |first2=Stephen |date=28 Aug 2020 |title=Exclusive: Facebook says Apple rejected its attempt to tell users about App Store fees |url=https://www.reuters.com/article/us-facebook-apple-exclusive/exclusive-facebook-says-apple-rejected-its-attempt-to-tell-users-about-app-store-fees-idUSKBN25O042/ |url-status=live |archive-url=https://archive.ph/9CJDN |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[Reuters]]}}</ref> Some argue that these fees hinder iOS app developers from innovating and using the money to further improve their applications. There are groups in support of developers who are experiencing difficulties in continuing development due to Apple (and [[Google]]'s) fees of between 15% and 30% of all revenue. These groups deny the notion that Apple and Google require the money generated by the app more than the developer. These fees also push app developers to increase prices to maximize profits, which increases the prices that users have to pay.

Apple takes fees of up to 30% on digital product sales and subscriptions,<ref>{{Cite web |last=Mehta |first=Tushar |date=2025-05-06 |title=Apple cuts App Store fees, but experts urge caution against new U.S. pricing guidelines |url=https://www.digitaltrends.com/phones/what-experts-say-about-apple-app-store-pricing-changes/ |access-date=2026-02-20 |website=digitaltrends}}</ref> ranging from game currency to supporting content creators<ref name="patreon">{{Cite web |last=Roth |first=Emma |date=12 Aug 2024 |title=Patreon: adding Apple’s 30 percent tax is the price of staying in the App Store |url=https://www.theverge.com/2024/8/12/24218629/patreon-membership-ios-30-percent-apple-tax |url-status=live |archive-url=https://archive.ph/Vi9cV |archive-date=13 Nov 2024 |access-date=16 Mar 2025 |website=[[The Verge]]}}</ref> to booking a Zoom call with a local business.<ref name="facebook">{{Cite web |last=Paul |first=Katie |last2=Nellis |first2=Stephen |date=28 Aug 2020 |title=Exclusive: Facebook says Apple rejected its attempt to tell users about App Store fees |url=https://www.reuters.com/article/us-facebook-apple-exclusive/exclusive-facebook-says-apple-rejected-its-attempt-to-tell-users-about-app-store-fees-idUSKBN25O042/ |url-status=live |archive-url=https://archive.ph/9CJDN |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[Reuters]]}}</ref> Some argue that these fees hinder iOS app developers from innovating and using the money to further improve their applications.{{Citation needed}} There are groups in support of developers who are experiencing difficulties in continuing development due to Apple (and [[Google]]'s) fees of between 15% and 30% of all revenue. These groups deny the notion that Apple and Google require the money generated by the app more than the developer.{{Citation needed}} These fees also push app developers to increase prices to maximize profits, which increases the prices that users have to pay.

Because of this, several governments including South Korea,<ref>{{Cite web |date=8 Mar 2022 |title=South Korea approves rules on app store law targeting Apple, Google |url=https://www.reuters.com/technology/skorea-approves-rules-app-store-law-targeting-apple-google-2022-03-08/ |url-status=live |archive-url=https://archive.ph/q1VQW |archive-date=11 Jan 2023 |access-date=16 Mar 2025 |website=[[Reuters]]}}</ref> Japan,<ref>{{Cite web |last=Sharwood |first=Simon |date=13 Jun 2024 |title=Japan forces Apple and Google to allow third-party app stores and payments |url=https://www.theregister.com/2024/06/13/japan_smartphone_software_law/ |url-status=live |archive-url=https://archive.ph/Jj9BI |archive-date=13 Jun 2024 |access-date=16 Mar 2025 |website=[[The Register]]}}</ref> the European Union,<ref>[[wikipedia:Digital Markets Act|Digital Markets Act]]</ref> the United Kingdom,<ref>{{Cite web |last=Competition and Markets Authority |date=4 Mar 2021 |title=Investigation into Apple AppStore |url=https://www.gov.uk/cma-cases/investigation-into-apple-appstore |url-status=live |archive-url=https://archive.ph/uZ7A5 |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[gov.uk]]}}</ref> Australia,<ref>{{Cite web |date=28 Apr 2021 |title=Dominance of Apple and Google's app stores impacting competition and consumers |url=https://www.accc.gov.au/media-release/dominance-of-apple-and-googles-app-stores-impacting-competition-and-consumers |url-status=live |archive-url=https://archive.ph/Bw3gv |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[ACCC]]}}</ref> as well as the US and a handful of US States<ref>[[wikipedia:Open App Markets Act|Open App Markets Act]]</ref><ref>{{Cite web |date=20 Nov 2024 |title=S.5364 - App Store Accountability Act |url=https://www.congress.gov/bill/118th-congress/senate-bill/5364/text/is |url-status=live |archive-url=https://archive.ph/7yPxE |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[congress.gov]]}}</ref><ref name="doj">{{Cite web |last=Balsamo |first=Mike |last2=Liedtke |first2=Mike |last3=Whitehurst |first3=Lindsay |last4=Bajak |first4=Frank |date=21 Mar 2024 |title=Justice Department sues Apple, alleging it illegally monopolized the smartphone market |url=https://apnews.com/article/apple-antitrust-monopoly-app-store-justice-department-822d7e8f5cf53a2636795fcc33ee1fc3 |url-status=live |archive-url=https://archive.ph/BB4Zn |archive-date=21 Mar 2024 |access-date=16 Mar 2025 |website=[[APNews]]}}</ref><ref>{{Cite web |date=19 Feb 2021 |title=It’s time to free ourselves from ‘Big Tech’ monopoly |url=https://azcapitoltimes.com/news/2021/02/19/its-time-to-free-ourselves-from-big-tech-monopoly/ |url-status=live |archive-url=https://archive.ph/bLDwu |archive-date=23 Feb 2021 |access-date=16 Mar 2025 |website=[[Arizona Capitol Times]]}}</ref> have opened investigations into anti-competitive practices, or considered or already passed legislation to force "gatekeeper platforms" such as Apple to be more reasonable with third-party developers.

This being a significant threat to Apple's revenue stream (interestingly, one they claim to be unsure is profitable<ref>{{Cite web |last=Lovejoy |first=Ben |date=17 Apr 2024 |title=Schiller doesn’t know whether the App Store is profitable; there are no minutes of meetings |url=https://9to5mac.com/2024/04/17/app-store-is-profitable-apple-notes/ |url-status=live |archive-url=https://archive.ph/AinvZ |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[9to5Mac]]}}</ref><ref>{{Cite web |last=Lovejoy |first=Ben |date=17 Jan 2025 |title=Apple denies App Store profit margin is 75% – claims to have no clue |url=https://9to5mac.com/2025/01/17/apple-denies-app-store-profit-margin-is-75-claims-to-have-no-clue/ |url-status=live |archive-url=https://archive.ph/Df7hl |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[9t05Mac]]}}</ref>), they have responded with practices such as geo-blocking certain operating system functionality based on physical location,<ref>{{Cite web |title=Eligibility |url=https://theapplewiki.com/wiki/Eligibility |url-status=live |archive-url=https://archive.ph/Df7hl |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[The Apple Wiki]]}}</ref> misrepresenting/overstating risks, and using careful wording with commonly-understood terms to describe unreasonably difficult-to-use systems.

This being a significant threat to Apple's revenue stream (interestingly, one they claim to be unsure is profitable<ref>{{Cite web |last=Lovejoy |first=Ben |date=17 Apr 2024 |title=Schiller doesn’t know whether the App Store is profitable; there are no minutes of meetings |url=https://9to5mac.com/2024/04/17/app-store-is-profitable-apple-notes/ |url-status=live |archive-url=https://archive.ph/AinvZ |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[9to5Mac]]}}</ref><ref>{{Cite web |last=Lovejoy |first=Ben |date=17 Jan 2025 |title=Apple denies App Store profit margin is 75% – claims to have no clue |url=https://9to5mac.com/2025/01/17/apple-denies-app-store-profit-margin-is-75-claims-to-have-no-clue/ |url-status=live |archive-url=https://archive.ph/Df7hl |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[9t05Mac]]}}</ref>), they have responded with practices such as geo-blocking certain operating system functionality based on physical location,<ref>{{Cite web |title=Eligibility |url=https://theapplewiki.com/wiki/Eligibility |url-status=live |archive-url=https://archive.ph/Df7hl |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[The Apple Wiki]]}}</ref> misrepresenting/overstating risks, and using careful wording with commonly-understood terms to describe unreasonably difficult-to-use systems.{{Citation needed}}

Unlike traditional software license purchases, Apple's App Store terms tie the license to a specific account, making it impossible for users to resell their licenses secondhand, buy apps secondhand, or inherit a license from a relative.<ref>{{Cite web |date=2014-02-10 |title=I can sell my apps? |url=https://discussions.apple.com/thread/5888894 |url-status=live |archive-url=https://archive.ph/DelOf |archive-date=7 Jan 2026 |access-date=2025-11-25 |website=Apple Community}}</ref> This system has since been copied by numerous other players in the media and digital goods sector.

==Background info==

Important terms ~~you'll run into~~ in this article:

Important terms in this article:

*'''[[wikipedia:Sandbox (computer security)|Sandbox]]''': Reduces the user's device/data exposure to security risks by reducing what an app is allowed to do.

@@ Line 15: / Line 15: @@
 Although there are supported iOS application installation source alternatives such as [https://altstore.io/ Altstore], they are not commonly used or known about which gives Apple a practical monopoly over iOS users and iOS app developers.
-Apple demands a cut of every sale of a digital product, ranging from game currency to supporting content creators<ref name="patreon">{{Cite web |last=Roth |first=Emma |date=12 Aug 2024 |title=Patreon: adding Apple’s 30 percent tax is the price of staying in the App Store |url=https://www.theverge.com/2024/8/12/24218629/patreon-membership-ios-30-percent-apple-tax |url-status=live |archive-url=https://archive.ph/Vi9cV |archive-date=13 Nov 2024 |access-date=16 Mar 2025 |website=[[The Verge]]}}</ref> to booking a Zoom call with a local business.<ref name="facebook">{{Cite web |last=Paul |first=Katie |last2=Nellis |first2=Stephen |date=28 Aug 2020 |title=Exclusive: Facebook says Apple rejected its attempt to tell users about App Store fees |url=https://www.reuters.com/article/us-facebook-apple-exclusive/exclusive-facebook-says-apple-rejected-its-attempt-to-tell-users-about-app-store-fees-idUSKBN25O042/ |url-status=live |archive-url=https://archive.ph/9CJDN |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[Reuters]]}}</ref> Some argue that these fees hinder iOS app developers from innovating and using the money to further improve their applications. There are groups in support of developers who are experiencing difficulties in continuing development due to Apple (and [[Google]]'s) fees of between 15% and 30% of all revenue. These groups deny the notion that Apple and Google require the money generated by the app more than the developer. These fees also push app developers to increase prices to maximize profits, which increases the prices that users have to pay.
+Apple takes fees of up to 30% on digital product sales and subscriptions,<ref>{{Cite web |last=Mehta |first=Tushar |date=2025-05-06 |title=Apple cuts App Store fees, but experts urge caution against new U.S. pricing guidelines |url=https://www.digitaltrends.com/phones/what-experts-say-about-apple-app-store-pricing-changes/ |access-date=2026-02-20 |website=digitaltrends}}</ref> ranging from game currency to supporting content creators<ref name="patreon">{{Cite web |last=Roth |first=Emma |date=12 Aug 2024 |title=Patreon: adding Apple’s 30 percent tax is the price of staying in the App Store |url=https://www.theverge.com/2024/8/12/24218629/patreon-membership-ios-30-percent-apple-tax |url-status=live |archive-url=https://archive.ph/Vi9cV |archive-date=13 Nov 2024 |access-date=16 Mar 2025 |website=[[The Verge]]}}</ref> to booking a Zoom call with a local business.<ref name="facebook">{{Cite web |last=Paul |first=Katie |last2=Nellis |first2=Stephen |date=28 Aug 2020 |title=Exclusive: Facebook says Apple rejected its attempt to tell users about App Store fees |url=https://www.reuters.com/article/us-facebook-apple-exclusive/exclusive-facebook-says-apple-rejected-its-attempt-to-tell-users-about-app-store-fees-idUSKBN25O042/ |url-status=live |archive-url=https://archive.ph/9CJDN |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[Reuters]]}}</ref> Some argue that these fees hinder iOS app developers from innovating and using the money to further improve their applications.{{Citation needed}} There are groups in support of developers who are experiencing difficulties in continuing development due to Apple (and [[Google]]'s) fees of between 15% and 30% of all revenue. These groups deny the notion that Apple and Google require the money generated by the app more than the developer.{{Citation needed}} These fees also push app developers to increase prices to maximize profits, which increases the prices that users have to pay.
 Because of this, several governments including South Korea,<ref>{{Cite web |date=8 Mar 2022 |title=South Korea approves rules on app store law targeting Apple, Google |url=https://www.reuters.com/technology/skorea-approves-rules-app-store-law-targeting-apple-google-2022-03-08/ |url-status=live |archive-url=https://archive.ph/q1VQW |archive-date=11 Jan 2023 |access-date=16 Mar 2025 |website=[[Reuters]]}}</ref> Japan,<ref>{{Cite web |last=Sharwood |first=Simon |date=13 Jun 2024 |title=Japan forces Apple and Google to allow third-party app stores and payments |url=https://www.theregister.com/2024/06/13/japan_smartphone_software_law/ |url-status=live |archive-url=https://archive.ph/Jj9BI |archive-date=13 Jun 2024 |access-date=16 Mar 2025 |website=[[The Register]]}}</ref> the European Union,<ref>[[wikipedia:Digital Markets Act|Digital Markets Act]]</ref> the United Kingdom,<ref>{{Cite web |last=Competition and Markets Authority |date=4 Mar 2021 |title=Investigation into Apple AppStore |url=https://www.gov.uk/cma-cases/investigation-into-apple-appstore |url-status=live |archive-url=https://archive.ph/uZ7A5 |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[gov.uk]]}}</ref> Australia,<ref>{{Cite web |date=28 Apr 2021 |title=Dominance of Apple and Google's app stores impacting competition and consumers |url=https://www.accc.gov.au/media-release/dominance-of-apple-and-googles-app-stores-impacting-competition-and-consumers |url-status=live |archive-url=https://archive.ph/Bw3gv |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[ACCC]]}}</ref> as well as the US and a handful of US States<ref>[[wikipedia:Open App Markets Act|Open App Markets Act]]</ref><ref>{{Cite web |date=20 Nov 2024 |title=S.5364 - App Store Accountability Act |url=https://www.congress.gov/bill/118th-congress/senate-bill/5364/text/is |url-status=live |archive-url=https://archive.ph/7yPxE |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[congress.gov]]}}</ref><ref name="doj">{{Cite web |last=Balsamo |first=Mike |last2=Liedtke |first2=Mike |last3=Whitehurst |first3=Lindsay |last4=Bajak |first4=Frank |date=21 Mar 2024 |title=Justice Department sues Apple, alleging it illegally monopolized the smartphone market |url=https://apnews.com/article/apple-antitrust-monopoly-app-store-justice-department-822d7e8f5cf53a2636795fcc33ee1fc3 |url-status=live |archive-url=https://archive.ph/BB4Zn |archive-date=21 Mar 2024 |access-date=16 Mar 2025 |website=[[APNews]]}}</ref><ref>{{Cite web |date=19 Feb 2021 |title=It’s time to free ourselves from ‘Big Tech’ monopoly |url=https://azcapitoltimes.com/news/2021/02/19/its-time-to-free-ourselves-from-big-tech-monopoly/ |url-status=live |archive-url=https://archive.ph/bLDwu |archive-date=23 Feb 2021 |access-date=16 Mar 2025 |website=[[Arizona Capitol Times]]}}</ref> have opened investigations into anti-competitive practices, or considered or already passed legislation to force "gatekeeper platforms" such as Apple to be more reasonable with third-party developers.
-This being a significant threat to Apple's revenue stream (interestingly, one they claim to be unsure is profitable<ref>{{Cite web |last=Lovejoy |first=Ben |date=17 Apr 2024 |title=Schiller doesn’t know whether the App Store is profitable; there are no minutes of meetings |url=https://9to5mac.com/2024/04/17/app-store-is-profitable-apple-notes/ |url-status=live |archive-url=https://archive.ph/AinvZ |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[9to5Mac]]}}</ref><ref>{{Cite web |last=Lovejoy |first=Ben |date=17 Jan 2025 |title=Apple denies App Store profit margin is 75% – claims to have no clue |url=https://9to5mac.com/2025/01/17/apple-denies-app-store-profit-margin-is-75-claims-to-have-no-clue/ |url-status=live |archive-url=https://archive.ph/Df7hl |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[9t05Mac]]}}</ref>), they have responded with practices such as geo-blocking certain operating system functionality based on physical location,<ref>{{Cite web |title=Eligibility |url=https://theapplewiki.com/wiki/Eligibility |url-status=live |archive-url=https://archive.ph/Df7hl |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[The Apple Wiki]]}}</ref> misrepresenting/overstating risks, and using careful wording with commonly-understood terms to describe unreasonably difficult-to-use systems.
+This being a significant threat to Apple's revenue stream (interestingly, one they claim to be unsure is profitable<ref>{{Cite web |last=Lovejoy |first=Ben |date=17 Apr 2024 |title=Schiller doesn’t know whether the App Store is profitable; there are no minutes of meetings |url=https://9to5mac.com/2024/04/17/app-store-is-profitable-apple-notes/ |url-status=live |archive-url=https://archive.ph/AinvZ |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[9to5Mac]]}}</ref><ref>{{Cite web |last=Lovejoy |first=Ben |date=17 Jan 2025 |title=Apple denies App Store profit margin is 75% – claims to have no clue |url=https://9to5mac.com/2025/01/17/apple-denies-app-store-profit-margin-is-75-claims-to-have-no-clue/ |url-status=live |archive-url=https://archive.ph/Df7hl |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[9t05Mac]]}}</ref>), they have responded with practices such as geo-blocking certain operating system functionality based on physical location,<ref>{{Cite web |title=Eligibility |url=https://theapplewiki.com/wiki/Eligibility |url-status=live |archive-url=https://archive.ph/Df7hl |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[The Apple Wiki]]}}</ref> misrepresenting/overstating risks, and using careful wording with commonly-understood terms to describe unreasonably difficult-to-use systems.{{Citation needed}}
 Unlike traditional software license purchases, Apple's App Store terms tie the license to a specific account, making it impossible for users to resell their licenses secondhand, buy apps secondhand, or inherit a license from a relative.<ref>{{Cite web |date=2014-02-10 |title=I can sell my apps? |url=https://discussions.apple.com/thread/5888894 |url-status=live |archive-url=https://archive.ph/DelOf |archive-date=7 Jan 2026 |access-date=2025-11-25 |website=Apple Community}}</ref> This system has since been copied by numerous other players in the media and digital goods sector.
 ==Background info==
-Important terms you'll run into in this article:
+Important terms in this article:
 *'''[[wikipedia:Sandbox (computer security)|Sandbox]]''': Reduces the user's device/data exposure to security risks by reducing what an app is allowed to do.