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As Nvidia's market share in consumer GPUs rose to >90%, hence becoming the market leader,<ref>{{Cite web |last=Peddie |first=Jon |date=2025-06-04 |title=Q1'25 PC GPU shipments decreased by -12% from last quarter; quarter following seasonality but still down from historical average |url=https://www.jonpeddie.com/news/q125-pc-gpu-shipments-decreased-by-12-0-from-last-quarter-quarter-following-seasonality-but-still-down-from-historical-average/ |url-status=live |archive-url=https://web.archive.org/web/20250711094024/https://www.jonpeddie.com/news/q125-pc-gpu-shipments-decreased-by-12-0-from-last-quarter-quarter-following-seasonality-but-still-down-from-historical-average/ |archive-date=2025-07-11 |access-date=2025-07-11 |website=Jon Peddie Research}}</ref> and their enterprise wing started outperforming the consumer wing, their perception of consumers waned alongside. This has lead to the prioritization of enterprise products while the consumer products become less appleaing. Nvidia on multiple accounts has employed deceptive practices such as to mislead the everyday buyer and even enthusiasts. This has led to many people developing a sour taste towards the brand and ultimately branding them as a [[monopoly]].
As Nvidia's market share in consumer GPUs rose to >90%, hence becoming the market leader,<ref>{{Cite web |last=Peddie |first=Jon |date=2025-06-04 |title=Q1'25 PC GPU shipments decreased by -12% from last quarter; quarter following seasonality but still down from historical average |url=https://www.jonpeddie.com/news/q125-pc-gpu-shipments-decreased-by-12-0-from-last-quarter-quarter-following-seasonality-but-still-down-from-historical-average/ |url-status=live |archive-url=https://web.archive.org/web/20250711094024/https://www.jonpeddie.com/news/q125-pc-gpu-shipments-decreased-by-12-0-from-last-quarter-quarter-following-seasonality-but-still-down-from-historical-average/ |archive-date=2025-07-11 |access-date=2025-07-11 |website=Jon Peddie Research}}</ref> and their enterprise wing started outperforming the consumer wing, their perception of consumers waned alongside. This has lead to the prioritization of enterprise products while the consumer products become less appleaing. Nvidia on multiple accounts has employed deceptive practices such as to mislead the everyday buyer and even enthusiasts. This has led to many people developing a sour taste towards the brand and ultimately branding them as a [[monopoly]].


Nvidia is notable for heavy proprietization and vendor-locking practices, manifesting in technologies such as the CUDA compute platform, PhysX physics simulation and DLSS upscaling, which are exclusively available on their devices.
Nvidia is notable for heavy proprietization and vendor-locking practices, manifesting in technologies such as the [[wikipedia:CUDA|CUDA]] compute platform, [[wikipedia:PhysX|PhysX]] physics simulation and [[wikipedia:Deep_Learning_Super_Sampling|DLSS]] upscaling, which are exclusively available on their devices.


==Incidents==
==Incidents==