Netflix: Difference between revisions

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==Consumer-impact summary==

*User Freedom: Extensive history of restricting access to content, including paywalling higher quality content,<ref name=":1">{{Cite web |last=And_You_Like_It_Too |date=Dec 16, 2023 |title=How much licensed content does Netflix display in premium formats (4K, HDR/Dolby Vision, Dolby Atmos) in the 4K tier? |url=https://www.reddit.com/r/netflix/comments/18k554z/how_much_licensed_content_does_netflix_display_in/ |access-date=May 18, 2025 |website=Reddit}}</ref> increasing costs of service, combatting password sharing, and more.

*User Freedom: Extensive history of restricting access to content, including paywalling higher quality content,<ref name=":1">{{Cite web |last=And_You_Like_It_Too |date=Dec 16, 2023 |title=How much licensed content does Netflix display in premium formats (4K, HDR/Dolby Vision, Dolby Atmos) in the 4K tier? |url=https://www.reddit.com/r/netflix/comments/18k554z/how_much_licensed_content_does_netflix_display_in/ |access-date=May 18, 2025 |website=Reddit |archive-url=http://web.archive.org/web/20250711211159/https://old.reddit.com/r/netflix/comments/18k554z/how_much_licensed_content_does_netflix_display_in/ |archive-date=11 Jul 2025}}</ref> increasing costs of service, combatting password sharing, and more.

*User Privacy: Extensive history of collecting and selling user data.

*Business Model: Streaming service content, [[advertising overload]]

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===Stream-quality controversy===

Discovered as early as December 2023,<ref name=":1" /><ref>{{Cite web |last=Rikki1256 |date=Dec 2, 2023 |title=Netflix requirements to watch 4k that you paid for |url=https://www.reddit.com/r/Piracy/comments/189odn6/netflix_requirements_to_watch_4k_that_you_paid_for/ |access-date=May 18, 2025 |website=Reddit}}</ref> ''Netflix'' has not clearly defined<ref name=":2">{{Cite web |last=Netflix Support |title=Netflix supported browsers and system requirements |url=https://help.netflix.com/en/node/30081 |access-date=May 18, 2025 |website=help.netflix.com}}</ref> every restriction for how users are capable of accessing higher quality streaming content, despite 4k content being a specified tier consumers pay for.

Discovered as early as December 2023,<ref name=":1" /><ref>{{Cite web |last=Rikki1256 |date=Dec 2, 2023 |title=Netflix requirements to watch 4k that you paid for |url=https://www.reddit.com/r/Piracy/comments/189odn6/netflix_requirements_to_watch_4k_that_you_paid_for/ |access-date=May 18, 2025 |website=Reddit |archive-url=http://web.archive.org/web/20250212081853/https://old.reddit.com/r/Piracy/comments/189odn6/netflix_requirements_to_watch_4k_that_you_paid_for/ |archive-date=12 Feb 2025}}</ref> ''Netflix'' has not clearly defined<ref name=":2">{{Cite web |last=Netflix Support |title=Netflix supported browsers and system requirements |url=https://help.netflix.com/en/node/30081 |access-date=May 18, 2025 |website=help.netflix.com |archive-url=http://web.archive.org/web/20260123055327/https://help.netflix.com/en/node/30081 |archive-date=23 Jan 2026}}</ref> every restriction for how users are capable of accessing higher quality streaming content, despite 4k content being a specified tier consumers pay for.

===Advertising overload===

Netflix was among one of the first<ref name=":8">[https://help.netflix.com/en/node/126831 Ads on Netflix]</ref> premium streaming services to integrate advertisements on top of having to pay for the service. Since then, the platform has sought progressively more avenues to integrate advertisements, including further ads.<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]]}}</ref> These advertisements have also increased the amount of data that Netflix can collect, and by extension, sell.

Netflix was among one of the first<ref name=":8">[https://help.netflix.com/en/node/126831 Ads on Netflix] ([http://web.archive.org/web/20260211165421/https://help.netflix.com/en/node/126831 Archived])</ref> premium streaming services to integrate advertisements on top of having to pay for the service. Since then, the platform has sought progressively more avenues to integrate advertisements, including further ads.<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]] |archive-url=http://web.archive.org/web/20251114022848/https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |archive-date=14 Nov 2025}}</ref> These advertisements have also increased the amount of data that Netflix can collect, and by extension, sell.

Due to the amount of data that Netflix has been able to sell due to advertisement integration, it has also encouraged the company to raise the costs of ad-free tiers, so subscribers are forced either paying more to not see ads, or witness an increasing barrage of advertisements.<ref name=":22">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]]}}</ref><ref name=":0" />

Additionally, starting from 2025, Netflix will be using generative AI to "serve the right ad to the right member at the right time" to subscribers of the lowest paying tier.<ref>{{Cite web |last=Rossmann |first=Louis |date=May 18, 2025 |title=Netflix puts AI ads in paid tier: pirate EVERYTHING at this point... 🏴‍☠️🏴‍☠️🏴‍☠️ |url=https://www.youtube.com/watch?v=QhvDXmFEeUI |access-date=May 18, 2025 |website=YouTube}}</ref><ref name=":4">{{Cite web |last=Netflix |date=May 14, 2025 |title=Netflix Upfront 2025: The Center of Attention |url=https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |access-date=May 19, 2025 |website=Netflix About}}</ref> The nature of generative AI raises concerns about the quality of these advertisements. Said advertisements may also encourage further user tracking in order to "tailor" the content. Consumers were especially provoked by certain phrases used by Netflix' President of Advertising, Amy Reinhard at the Upfront 2025. Reinhard claimed that "When you compare us to our competitors, attention starts much higher and ends ''much'' higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and the movies themselves"<ref name=":4" />, which further raised concerns about user privacy.

Additionally, starting from 2025, Netflix will be using generative AI to "serve the right ad to the right member at the right time" to subscribers of the lowest paying tier.<ref>{{Cite web |last=Rossmann |first=Louis |date=May 18, 2025 |title=Netflix puts AI ads in paid tier: pirate EVERYTHING at this point... 🏴‍☠️🏴‍☠️🏴‍☠️ |url=https://www.youtube.com/watch?v=QhvDXmFEeUI |access-date=May 18, 2025 |website=YouTube |archive-url=https://preservetube.com/watch?v=QhvDXmFEeUI |archive-date=23 Feb 2026}}</ref><ref name=":4">{{Cite web |last=Netflix |date=May 14, 2025 |title=Netflix Upfront 2025: The Center of Attention |url=https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |access-date=May 19, 2025 |website=Netflix About |archive-url=http://web.archive.org/web/20260219040735/https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |archive-date=19 Feb 2026}}</ref> The nature of generative AI raises concerns about the quality of these advertisements. Said advertisements may also encourage further user tracking in order to "tailor" the content. Consumers were especially provoked by certain phrases used by Netflix' President of Advertising, Amy Reinhard at the Upfront 2025. Reinhard claimed that "When you compare us to our competitors, attention starts much higher and ends ''much'' higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and the movies themselves"<ref name=":4" />, which further raised concerns about user privacy.

===DRM Restrictions===

Netflix has historically halted access for certain consumer devices merely due to the fact that these devices cannot support PlayReady DRM.<ref>{{Cite news |last=Whitnam |first=Ryan |date=Nov 12, 2019 |title=Netflix Is Killing Support for Some TVs and Roku Boxes Because of DRM |url=https://www.extremetech.com/internet/301842-netflix-is-killing-support-for-some-tvs-and-roku-boxes-because-of-drm |access-date=May 19, 2025 |work=Extreme Tech}}</ref><ref>{{Cite news |last=Torbet |first=Georgina |date=Nov 12, 2019 |title=Netflix explains why its apps won't work on older TVs and set-top boxes |url=https://www.engadget.com/2019-11-12-netflix-older-hardware-drm.html |access-date=May 18, 2025 |work=Engadget}}</ref> The usage of [[Digital rights management|DRM]] has also brought forth criticism from organizations such as Defective by Design and the Free Software Foundation.<ref>{{Cite news |last=Rogoff |first=Zak |date=Jul 12, 2013 |title=Cancel Netflix if you value freedom |url=https://www.fsf.org/blogs/community/cancel-netflix-if-you-value-freedom |access-date=May 18, 2025 |work=Free Software Foundation}}</ref><ref>{{Cite web |last=Farough |first=Greg |date=Dec 16, 2020 |title=IDAD 2020 sent Netflix and DRM a message |url=https://www.fsf.org/blogs/community/idad-2020-sent-netflix-and-drm-a-message |access-date=May 18, 2025 |website=Free Software Foundation}}</ref>

Netflix has historically halted access for certain consumer devices merely due to the fact that these devices cannot support PlayReady DRM.<ref>{{Cite news |last=Whitnam |first=Ryan |date=Nov 12, 2019 |title=Netflix Is Killing Support for Some TVs and Roku Boxes Because of DRM |url=https://www.extremetech.com/internet/301842-netflix-is-killing-support-for-some-tvs-and-roku-boxes-because-of-drm |access-date=May 19, 2025 |work=Extreme Tech |archive-url=http://web.archive.org/web/20251210033700/https://www.extremetech.com/internet/301842-netflix-is-killing-support-for-some-tvs-and-roku-boxes-because-of-drm |archive-date=10 Dec 2025}}</ref><ref>{{Cite news |last=Torbet |first=Georgina |date=Nov 12, 2019 |title=Netflix explains why its apps won't work on older TVs and set-top boxes |url=https://www.engadget.com/2019-11-12-netflix-older-hardware-drm.html |access-date=May 18, 2025 |work=Engadget |archive-url=http://web.archive.org/web/20251019203319/https://www.engadget.com/2019-11-12-netflix-older-hardware-drm.html |archive-date=19 Oct 2025}}</ref> The usage of [[Digital rights management|DRM]] has also brought forth criticism from organizations such as Defective by Design and the Free Software Foundation.<ref>{{Cite news |last=Rogoff |first=Zak |date=Jul 12, 2013 |title=Cancel Netflix if you value freedom |url=https://www.fsf.org/blogs/community/cancel-netflix-if-you-value-freedom |access-date=May 18, 2025 |work=Free Software Foundation |archive-url=http://web.archive.org/web/20251218121127/https://www.fsf.org/blogs/community/cancel-netflix-if-you-value-freedom |archive-date=18 Dec 2025}}</ref><ref>{{Cite web |last=Farough |first=Greg |date=Dec 16, 2020 |title=IDAD 2020 sent Netflix and DRM a message |url=https://www.fsf.org/blogs/community/idad-2020-sent-netflix-and-drm-a-message |access-date=May 18, 2025 |website=Free Software Foundation |archive-url=http://web.archive.org/web/20251209053635/https://www.fsf.org/blogs/community/idad-2020-sent-netflix-and-drm-a-message |archive-date=9 Dec 2025}}</ref>

Previously until October 2014, Linux couldn't support Netflix for streaming strictly due to a lack of DRM support.<ref>{{Cite web |last=Wallen |first=Jack |date=Aug 14, 2010 |title=The Netflix Linux conjecture: How Netflix snubs the Linux community |url=https://www.techrepublic.com/blog/linux-and-open-source/the-netflix-linux-conjecture-how-netflix-snubs-the-linux-community/ |url-status=dead |archive-url=https://web.archive.org/web/20151020232704/https://www.techrepublic.com/blog/linux-and-open-source/the-netflix-linux-conjecture-how-netflix-snubs-the-linux-community/ |archive-date=Oct 20, 2015 |access-date=May 19, 2025 |website=TechRepublic}}</ref>

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From 2006 through 2010, ''Netflix'' held competitions to improve its recommendation system via '''The Netflix Prize''<nowiki/>'.<ref name=":3">{{Cite web |last=Netflix |title=The Netflix Prize |url=https://web.archive.org/web/20090924184639/http://www.netflixprize.com/community/viewtopic.php?id=1537 |url-status=dead |archive-url=http://www.netflixprize.com//community/viewtopic.php?id=1537 |archive-date=Sep 24, 2009 |access-date=May 19, 2025 |website=Netflix}}</ref> These competitions had prizes that were valued at $50k or higher.<ref name=":3" /> This has brought several privacy concerns from its userbase, and led to at least 2 lawsuits<ref>{{Cite news |last=Demerjian |first=Dave |date=Mar 15, 2007 |title=Rise of the Netflix Hackers |url=https://archive.wired.com/science/discoveries/news/2007/03/72963 |url-status=dead |archive-url=https://web.archive.org/web/20150928235912/http://archive.wired.com/science/discoveries/news/2007/03/72963 |archive-date=Sep 28, 2015 |access-date=May 15, 2025 |work=WIRED}}</ref><!-- This is from wikipedia, I need some help figuring out how to properly cite from this archive

Narayanan, Arvind; Shmatikov, Vitaly (2006). "How To Break Anonymity of the Netflix Prize Dataset". arXiv:cs/0610105. --> concerning these competitions<ref>{{Cite news |last=Singel |first=Ryan |date=Dec 17, 2009 |title=Netflix Spilled Your Brokeback Mountain Secret, Lawsuit Claims |url=https://www.wired.com/threatlevel/2009/12/netflix-privacy-lawsuit/ |url-status=dead |archive-url=https://web.archive.org/web/20160227060413/http://www.wired.com/2009/12/netflix-privacy-lawsuit/ |archive-date=Feb 27, 2016 |access-date=May 19, 2015 |work=WIRED}}</ref><ref>{{Cite web |date=Jun 6, 2023 |title=DOE et al v. NETFLIX, INC. et al, No. 1:2022cv01281 - Document 155 (S.D. Ind. 2023) |url=https://law.justia.com/cases/federal/district-courts/indiana/insdce/1:2022cv01281/201228/155/ |access-date=May 19, 2025 |website=Justia}}</ref> which were found to be capable of leaking identifiable information, and especially could have been worsened had their sequel series successfully launched, as data such as renters' ages, gender, ZIP codes, genre ratings and previously chosen movies were provided to these research teams.

Narayanan, Arvind; Shmatikov, Vitaly (2006). "How To Break Anonymity of the Netflix Prize Dataset". arXiv:cs/0610105. --> concerning these competitions<ref>{{Cite news |last=Singel |first=Ryan |date=Dec 17, 2009 |title=Netflix Spilled Your Brokeback Mountain Secret, Lawsuit Claims |url=https://www.wired.com/threatlevel/2009/12/netflix-privacy-lawsuit/ |url-status=dead |archive-url=https://web.archive.org/web/20160227060413/http://www.wired.com/2009/12/netflix-privacy-lawsuit/ |archive-date=Feb 27, 2016 |access-date=May 19, 2015 |work=WIRED}}</ref><ref>{{Cite web |date=Jun 6, 2023 |title=DOE et al v. NETFLIX, INC. et al, No. 1:2022cv01281 - Document 155 (S.D. Ind. 2023) |url=https://law.justia.com/cases/federal/district-courts/indiana/insdce/1:2022cv01281/201228/155/ |access-date=May 19, 2025 |website=Justia |archive-url=http://web.archive.org/web/20250708174450/https://law.justia.com/cases/federal/district-courts/indiana/insdce/1:2022cv01281/201228/155/ |archive-date=8 Jul 2025}}</ref> which were found to be capable of leaking identifiable information, and especially could have been worsened had their sequel series successfully launched, as data such as renters' ages, gender, ZIP codes, genre ratings and previously chosen movies were provided to these research teams.

===Illegal retention of user data===

In 2011, Netflix settled a lawsuit regarding the retention of user data that was at least 2 years old.<ref>{{Cite web |last=Stangel |first=Luke |date=Mar 25, 2013 |title=Netflix settles $9 million privacy lawsuit |url=https://www.bizjournals.com/sanjose/news/2013/03/25/netflix-settles-9-million-privacy.html |access-date=May 19, 2025 |website=Silicon Valley Business Journal}}</ref>{{Citation needed}}

In 2011, Netflix settled a lawsuit regarding the retention of user data that was at least 2 years old.<ref>{{Cite web |last=Stangel |first=Luke |date=Mar 25, 2013 |title=Netflix settles $9 million privacy lawsuit |url=https://www.bizjournals.com/sanjose/news/2013/03/25/netflix-settles-9-million-privacy.html |access-date=May 19, 2025 |website=Silicon Valley Business Journal |archive-url=http://web.archive.org/web/20251209150923/https://www.bizjournals.com/sanjose/news/2013/03/25/netflix-settles-9-million-privacy.html |archive-date=9 Dec 2025}}</ref>{{Citation needed}}

===GDPR violation===

On November 26, 2024, the Dutch Data Protection Authority imposed an administrative fine of €4.75 million to Netflix for not properly informing customers about processing their data between the years 2018 and 2020. The lack of transparency and unclear information given by Netflix was in direct violation of several articles of the [[GDPR]].<ref>Dutch Data Protection Authority. (2024). Decision to impose an administrative fine for violation of the GDPR (Dutch DPA). Dutch Data Protection Authority. https://autoriteitpersoonsgegevens.nl/en/system/files?file=2024-12/Decision%20fine%20Netflix.pdf</ref>

On November 26, 2024, the Dutch Data Protection Authority imposed an administrative fine of €4.75 million to Netflix for not properly informing customers about processing their data between the years 2018 and 2020. The lack of transparency and unclear information given by Netflix was in direct violation of several articles of the [[GDPR]].<ref>Dutch Data Protection Authority. (2024). Decision to impose an administrative fine for violation of the GDPR (Dutch DPA). Dutch Data Protection Authority. https://autoriteitpersoonsgegevens.nl/en/system/files?file=2024-12/Decision%20fine%20Netflix.pdf ([http://web.archive.org/web/20250708174443/https://autoriteitpersoonsgegevens.nl/en/system/files?file=2024-12/Decision%20fine%20Netflix.pdf Archived])</ref>

===Netflix delisting 23 game titles===

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====Autoplay====

Netflix, like other streaming services, automatically plays another unsolicited video (trailer or episode) by default in order. In a scientific study, this has shown to significantly increase viewing hours since it deprives people of the time to actively decide if they want to continue watching or not.<ref>{{Cite web |last=Redenbaugh |first=Miranda |date=2025-03-04 |title=Scientists study the hidden cost of Netflix's autoplay |url=https://techxplore.com/news/2025-03-scientists-hidden-netflix-autoplay.html |access-date=2025-11-21 |website=TechXplore}}</ref>

Netflix, like other streaming services, automatically plays another unsolicited video (trailer or episode) by default in order. In a scientific study, this has shown to significantly increase viewing hours since it deprives people of the time to actively decide if they want to continue watching or not.<ref>{{Cite web |last=Redenbaugh |first=Miranda |date=2025-03-04 |title=Scientists study the hidden cost of Netflix's autoplay |url=https://techxplore.com/news/2025-03-scientists-hidden-netflix-autoplay.html |access-date=2025-11-21 |website=TechXplore |archive-url=http://web.archive.org/web/20251112142954/https://techxplore.com/news/2025-03-scientists-hidden-netflix-autoplay.html |archive-date=12 Nov 2025}}</ref>

The feature can also be considered disrespectful to the filmmakers who worked on the productions as their names are no longer shown at the end because end credits are cut off by the feature.<ref name=":5">{{Cite web |last=Cain |first=Sian |date=2025-11-12 |title=My petty gripe: autoplay trailers – give me more than 10 seconds before trying to make me watch The Diplomat |url=https://www.theguardian.com/lifeandstyle/2025/nov/12/my-petty-gripe-autoplay-trailers-give-me-more-than-10-seconds-before-trying-to-make-me-watch-the-diplomat |access-date=2025-11-21 |website=The Guardian}}</ref>

@@ Line 12: / Line 12: @@
 ==Consumer-impact summary==
-*User Freedom: Extensive history of restricting access to content, including paywalling higher quality content,<ref name=":1">{{Cite web |last=And_You_Like_It_Too |date=Dec 16, 2023 |title=How much licensed content does Netflix display in premium formats (4K, HDR/Dolby Vision, Dolby Atmos) in the 4K tier? |url=https://www.reddit.com/r/netflix/comments/18k554z/how_much_licensed_content_does_netflix_display_in/ |access-date=May 18, 2025 |website=Reddit}}</ref> increasing costs of service, combatting password sharing, and more.
+*User Freedom: Extensive history of restricting access to content, including paywalling higher quality content,<ref name=":1">{{Cite web |last=And_You_Like_It_Too |date=Dec 16, 2023 |title=How much licensed content does Netflix display in premium formats (4K, HDR/Dolby Vision, Dolby Atmos) in the 4K tier? |url=https://www.reddit.com/r/netflix/comments/18k554z/how_much_licensed_content_does_netflix_display_in/ |access-date=May 18, 2025 |website=Reddit |archive-url=http://web.archive.org/web/20250711211159/https://old.reddit.com/r/netflix/comments/18k554z/how_much_licensed_content_does_netflix_display_in/ |archive-date=11 Jul 2025}}</ref> increasing costs of service, combatting password sharing, and more.
 *User Privacy: Extensive history of collecting and selling user data.
 *Business Model: Streaming service content, [[advertising overload]]
@@ Line 21: / Line 21: @@
 ===Stream-quality controversy===
 {{Main|Netflix stream-quality controversy}}
-Discovered as early as December 2023,<ref name=":1" /><ref>{{Cite web |last=Rikki1256 |date=Dec 2, 2023 |title=Netflix requirements to watch 4k that you paid for |url=https://www.reddit.com/r/Piracy/comments/189odn6/netflix_requirements_to_watch_4k_that_you_paid_for/ |access-date=May 18, 2025 |website=Reddit}}</ref> ''Netflix'' has not clearly defined<ref name=":2">{{Cite web |last=Netflix Support |title=Netflix supported browsers and system requirements |url=https://help.netflix.com/en/node/30081 |access-date=May 18, 2025 |website=help.netflix.com}}</ref> every restriction for how users are capable of accessing higher quality streaming content, despite 4k content being a specified tier consumers pay for.
+Discovered as early as December 2023,<ref name=":1" /><ref>{{Cite web |last=Rikki1256 |date=Dec 2, 2023 |title=Netflix requirements to watch 4k that you paid for |url=https://www.reddit.com/r/Piracy/comments/189odn6/netflix_requirements_to_watch_4k_that_you_paid_for/ |access-date=May 18, 2025 |website=Reddit |archive-url=http://web.archive.org/web/20250212081853/https://old.reddit.com/r/Piracy/comments/189odn6/netflix_requirements_to_watch_4k_that_you_paid_for/ |archive-date=12 Feb 2025}}</ref> ''Netflix'' has not clearly defined<ref name=":2">{{Cite web |last=Netflix Support |title=Netflix supported browsers and system requirements |url=https://help.netflix.com/en/node/30081 |access-date=May 18, 2025 |website=help.netflix.com |archive-url=http://web.archive.org/web/20260123055327/https://help.netflix.com/en/node/30081 |archive-date=23 Jan 2026}}</ref> every restriction for how users are capable of accessing higher quality streaming content, despite 4k content being a specified tier consumers pay for.
 ===Advertising overload===
 {{Main|Advertising overload}}
-Netflix was among one of the first<ref name=":8">[https://help.netflix.com/en/node/126831 Ads on Netflix]</ref> premium streaming services to integrate advertisements on top of having to pay for the service. Since then, the platform has sought progressively more avenues to integrate advertisements, including further ads.<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]]}}</ref> These advertisements have also increased the amount of data that Netflix can collect, and by extension, sell.
+Netflix was among one of the first<ref name=":8">[https://help.netflix.com/en/node/126831 Ads on Netflix] ([http://web.archive.org/web/20260211165421/https://help.netflix.com/en/node/126831 Archived])</ref> premium streaming services to integrate advertisements on top of having to pay for the service. Since then, the platform has sought progressively more avenues to integrate advertisements, including further ads.<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]] |archive-url=http://web.archive.org/web/20251114022848/https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |archive-date=14 Nov 2025}}</ref> These advertisements have also increased the amount of data that Netflix can collect, and by extension, sell.
 Due to the amount of data that Netflix has been able to sell due to advertisement integration, it has also encouraged the company to raise the costs of ad-free tiers, so subscribers are forced either paying more to not see ads, or witness an increasing barrage of advertisements.<ref name=":22">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]]}}</ref><ref name=":0" />
-Additionally, starting from 2025, Netflix will be using generative AI to "serve the right ad to the right member at the right time" to subscribers of the lowest paying tier.<ref>{{Cite web |last=Rossmann |first=Louis |date=May 18, 2025 |title=Netflix puts AI ads in paid tier: pirate EVERYTHING at this point... 🏴‍☠️🏴‍☠️🏴‍☠️ |url=https://www.youtube.com/watch?v=QhvDXmFEeUI |access-date=May 18, 2025 |website=YouTube}}</ref><ref name=":4">{{Cite web |last=Netflix |date=May 14, 2025 |title=Netflix Upfront 2025: The Center of Attention |url=https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |access-date=May 19, 2025 |website=Netflix About}}</ref> The nature of generative AI raises concerns about the quality of these advertisements. Said advertisements may also encourage further user tracking in order to "tailor" the content. Consumers were especially provoked by certain phrases used by Netflix' President of Advertising, Amy Reinhard at the Upfront 2025. Reinhard claimed that "When you compare us to our competitors, attention starts much higher and ends ''much'' higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and the movies themselves"<ref name=":4" />, which further raised concerns about user privacy.
+Additionally, starting from 2025, Netflix will be using generative AI to "serve the right ad to the right member at the right time" to subscribers of the lowest paying tier.<ref>{{Cite web |last=Rossmann |first=Louis |date=May 18, 2025 |title=Netflix puts AI ads in paid tier: pirate EVERYTHING at this point... 🏴‍☠️🏴‍☠️🏴‍☠️ |url=https://www.youtube.com/watch?v=QhvDXmFEeUI |access-date=May 18, 2025 |website=YouTube |archive-url=https://preservetube.com/watch?v=QhvDXmFEeUI |archive-date=23 Feb 2026}}</ref><ref name=":4">{{Cite web |last=Netflix |date=May 14, 2025 |title=Netflix Upfront 2025: The Center of Attention |url=https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |access-date=May 19, 2025 |website=Netflix About |archive-url=http://web.archive.org/web/20260219040735/https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |archive-date=19 Feb 2026}}</ref> The nature of generative AI raises concerns about the quality of these advertisements. Said advertisements may also encourage further user tracking in order to "tailor" the content. Consumers were especially provoked by certain phrases used by Netflix' President of Advertising, Amy Reinhard at the Upfront 2025. Reinhard claimed that "When you compare us to our competitors, attention starts much higher and ends ''much'' higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and the movies themselves"<ref name=":4" />, which further raised concerns about user privacy.
 ===DRM Restrictions===
-Netflix has historically halted access for certain consumer devices merely due to the fact that these devices cannot support PlayReady DRM.<ref>{{Cite news |last=Whitnam |first=Ryan |date=Nov 12, 2019 |title=Netflix Is Killing Support for Some TVs and Roku Boxes Because of DRM |url=https://www.extremetech.com/internet/301842-netflix-is-killing-support-for-some-tvs-and-roku-boxes-because-of-drm |access-date=May 19, 2025 |work=Extreme Tech}}</ref><ref>{{Cite news |last=Torbet |first=Georgina |date=Nov 12, 2019 |title=Netflix explains why its apps won't work on older TVs and set-top boxes |url=https://www.engadget.com/2019-11-12-netflix-older-hardware-drm.html |access-date=May 18, 2025 |work=Engadget}}</ref> The usage of [[Digital rights management|DRM]] has also brought forth criticism from organizations such as Defective by Design and the Free Software Foundation.<ref>{{Cite news |last=Rogoff |first=Zak |date=Jul 12, 2013 |title=Cancel Netflix if you value freedom |url=https://www.fsf.org/blogs/community/cancel-netflix-if-you-value-freedom |access-date=May 18, 2025 |work=Free Software Foundation}}</ref><ref>{{Cite web |last=Farough |first=Greg |date=Dec 16, 2020 |title=IDAD 2020 sent Netflix and DRM a message |url=https://www.fsf.org/blogs/community/idad-2020-sent-netflix-and-drm-a-message |access-date=May 18, 2025 |website=Free Software Foundation}}</ref>
+Netflix has historically halted access for certain consumer devices merely due to the fact that these devices cannot support PlayReady DRM.<ref>{{Cite news |last=Whitnam |first=Ryan |date=Nov 12, 2019 |title=Netflix Is Killing Support for Some TVs and Roku Boxes Because of DRM |url=https://www.extremetech.com/internet/301842-netflix-is-killing-support-for-some-tvs-and-roku-boxes-because-of-drm |access-date=May 19, 2025 |work=Extreme Tech |archive-url=http://web.archive.org/web/20251210033700/https://www.extremetech.com/internet/301842-netflix-is-killing-support-for-some-tvs-and-roku-boxes-because-of-drm |archive-date=10 Dec 2025}}</ref><ref>{{Cite news |last=Torbet |first=Georgina |date=Nov 12, 2019 |title=Netflix explains why its apps won't work on older TVs and set-top boxes |url=https://www.engadget.com/2019-11-12-netflix-older-hardware-drm.html |access-date=May 18, 2025 |work=Engadget |archive-url=http://web.archive.org/web/20251019203319/https://www.engadget.com/2019-11-12-netflix-older-hardware-drm.html |archive-date=19 Oct 2025}}</ref> The usage of [[Digital rights management|DRM]] has also brought forth criticism from organizations such as Defective by Design and the Free Software Foundation.<ref>{{Cite news |last=Rogoff |first=Zak |date=Jul 12, 2013 |title=Cancel Netflix if you value freedom |url=https://www.fsf.org/blogs/community/cancel-netflix-if-you-value-freedom |access-date=May 18, 2025 |work=Free Software Foundation |archive-url=http://web.archive.org/web/20251218121127/https://www.fsf.org/blogs/community/cancel-netflix-if-you-value-freedom |archive-date=18 Dec 2025}}</ref><ref>{{Cite web |last=Farough |first=Greg |date=Dec 16, 2020 |title=IDAD 2020 sent Netflix and DRM a message |url=https://www.fsf.org/blogs/community/idad-2020-sent-netflix-and-drm-a-message |access-date=May 18, 2025 |website=Free Software Foundation |archive-url=http://web.archive.org/web/20251209053635/https://www.fsf.org/blogs/community/idad-2020-sent-netflix-and-drm-a-message |archive-date=9 Dec 2025}}</ref>
 Previously until October 2014, Linux couldn't support Netflix for streaming strictly due to a lack of DRM support.<ref>{{Cite web |last=Wallen |first=Jack |date=Aug 14, 2010 |title=The Netflix Linux conjecture: How Netflix snubs the Linux community |url=https://www.techrepublic.com/blog/linux-and-open-source/the-netflix-linux-conjecture-how-netflix-snubs-the-linux-community/ |url-status=dead |archive-url=https://web.archive.org/web/20151020232704/https://www.techrepublic.com/blog/linux-and-open-source/the-netflix-linux-conjecture-how-netflix-snubs-the-linux-community/ |archive-date=Oct 20, 2015 |access-date=May 19, 2025 |website=TechRepublic}}</ref>
@@ Line 39: / Line 39: @@
 From 2006 through 2010, ''Netflix'' held competitions to improve its recommendation system via '''The Netflix Prize''<nowiki/>'.<ref name=":3">{{Cite web |last=Netflix |title=The Netflix Prize |url=https://web.archive.org/web/20090924184639/http://www.netflixprize.com/community/viewtopic.php?id=1537 |url-status=dead |archive-url=http://www.netflixprize.com//community/viewtopic.php?id=1537 |archive-date=Sep 24, 2009 |access-date=May 19, 2025 |website=Netflix}}</ref> These competitions had prizes that were valued at $50k or higher.<ref name=":3" /> This has brought several privacy concerns from its userbase, and led to at least 2 lawsuits<ref>{{Cite news |last=Demerjian |first=Dave |date=Mar 15, 2007 |title=Rise of the Netflix Hackers |url=https://archive.wired.com/science/discoveries/news/2007/03/72963 |url-status=dead |archive-url=https://web.archive.org/web/20150928235912/http://archive.wired.com/science/discoveries/news/2007/03/72963 |archive-date=Sep 28, 2015 |access-date=May 15, 2025 |work=WIRED}}</ref><!-- This is from wikipedia, I need some help figuring out how to properly cite from this archive
-Narayanan, Arvind; Shmatikov, Vitaly (2006). "How To Break Anonymity of the Netflix Prize Dataset". arXiv:cs/0610105. --> concerning these competitions<ref>{{Cite news |last=Singel |first=Ryan |date=Dec 17, 2009 |title=Netflix Spilled Your Brokeback Mountain Secret, Lawsuit Claims |url=https://www.wired.com/threatlevel/2009/12/netflix-privacy-lawsuit/ |url-status=dead |archive-url=https://web.archive.org/web/20160227060413/http://www.wired.com/2009/12/netflix-privacy-lawsuit/ |archive-date=Feb 27, 2016 |access-date=May 19, 2015 |work=WIRED}}</ref><ref>{{Cite web |date=Jun 6, 2023 |title=DOE et al v. NETFLIX, INC. et al, No. 1:2022cv01281 - Document 155 (S.D. Ind. 2023) |url=https://law.justia.com/cases/federal/district-courts/indiana/insdce/1:2022cv01281/201228/155/ |access-date=May 19, 2025 |website=Justia}}</ref> which were found to be capable of leaking identifiable information, and especially could have been worsened had their sequel series successfully launched, as data such as renters' ages, gender, ZIP codes, genre ratings and previously chosen movies were provided to these research teams.
+Narayanan, Arvind; Shmatikov, Vitaly (2006). "How To Break Anonymity of the Netflix Prize Dataset". arXiv:cs/0610105. --> concerning these competitions<ref>{{Cite news |last=Singel |first=Ryan |date=Dec 17, 2009 |title=Netflix Spilled Your Brokeback Mountain Secret, Lawsuit Claims |url=https://www.wired.com/threatlevel/2009/12/netflix-privacy-lawsuit/ |url-status=dead |archive-url=https://web.archive.org/web/20160227060413/http://www.wired.com/2009/12/netflix-privacy-lawsuit/ |archive-date=Feb 27, 2016 |access-date=May 19, 2015 |work=WIRED}}</ref><ref>{{Cite web |date=Jun 6, 2023 |title=DOE et al v. NETFLIX, INC. et al, No. 1:2022cv01281 - Document 155 (S.D. Ind. 2023) |url=https://law.justia.com/cases/federal/district-courts/indiana/insdce/1:2022cv01281/201228/155/ |access-date=May 19, 2025 |website=Justia |archive-url=http://web.archive.org/web/20250708174450/https://law.justia.com/cases/federal/district-courts/indiana/insdce/1:2022cv01281/201228/155/ |archive-date=8 Jul 2025}}</ref> which were found to be capable of leaking identifiable information, and especially could have been worsened had their sequel series successfully launched, as data such as renters' ages, gender, ZIP codes, genre ratings and previously chosen movies were provided to these research teams.
 ===Illegal retention of user data===
-In 2011, Netflix settled a lawsuit regarding the retention of user data that was at least 2 years old.<ref>{{Cite web |last=Stangel |first=Luke |date=Mar 25, 2013 |title=Netflix settles $9 million privacy lawsuit |url=https://www.bizjournals.com/sanjose/news/2013/03/25/netflix-settles-9-million-privacy.html |access-date=May 19, 2025 |website=Silicon Valley Business Journal}}</ref>{{Citation needed}}<!-- Needs another source that is NOT paywalled so that this section can be expanded upon. -->
+In 2011, Netflix settled a lawsuit regarding the retention of user data that was at least 2 years old.<ref>{{Cite web |last=Stangel |first=Luke |date=Mar 25, 2013 |title=Netflix settles $9 million privacy lawsuit |url=https://www.bizjournals.com/sanjose/news/2013/03/25/netflix-settles-9-million-privacy.html |access-date=May 19, 2025 |website=Silicon Valley Business Journal |archive-url=http://web.archive.org/web/20251209150923/https://www.bizjournals.com/sanjose/news/2013/03/25/netflix-settles-9-million-privacy.html |archive-date=9 Dec 2025}}</ref>{{Citation needed}}<!-- Needs another source that is NOT paywalled so that this section can be expanded upon. -->
 ===GDPR violation===
-On November 26, 2024, the Dutch Data Protection Authority imposed an administrative fine of €4.75 million to Netflix for not properly informing customers about processing their data between the years 2018 and 2020. The lack of transparency and unclear information given by Netflix was in direct violation of several articles of the [[GDPR]].<ref>Dutch Data Protection Authority. (2024). Decision to impose an administrative fine for violation of the GDPR (Dutch DPA). Dutch Data Protection Authority. https://autoriteitpersoonsgegevens.nl/en/system/files?file=2024-12/Decision%20fine%20Netflix.pdf</ref>
+On November 26, 2024, the Dutch Data Protection Authority imposed an administrative fine of €4.75 million to Netflix for not properly informing customers about processing their data between the years 2018 and 2020. The lack of transparency and unclear information given by Netflix was in direct violation of several articles of the [[GDPR]].<ref>Dutch Data Protection Authority. (2024). Decision to impose an administrative fine for violation of the GDPR (Dutch DPA). Dutch Data Protection Authority. https://autoriteitpersoonsgegevens.nl/en/system/files?file=2024-12/Decision%20fine%20Netflix.pdf ([http://web.archive.org/web/20250708174443/https://autoriteitpersoonsgegevens.nl/en/system/files?file=2024-12/Decision%20fine%20Netflix.pdf Archived])</ref>
 ===Netflix delisting 23 game titles===
@@ Line 55: / Line 55: @@
 ====Autoplay====
-Netflix, like other streaming services, automatically plays another unsolicited video (trailer or episode) by default in order. In a scientific study, this has shown to significantly increase viewing hours since it deprives people of the time to actively decide if they want to continue watching or not.<ref>{{Cite web |last=Redenbaugh |first=Miranda |date=2025-03-04 |title=Scientists study the hidden cost of Netflix's autoplay |url=https://techxplore.com/news/2025-03-scientists-hidden-netflix-autoplay.html |access-date=2025-11-21 |website=TechXplore}}</ref>
+Netflix, like other streaming services, automatically plays another unsolicited video (trailer or episode) by default in order. In a scientific study, this has shown to significantly increase viewing hours since it deprives people of the time to actively decide if they want to continue watching or not.<ref>{{Cite web |last=Redenbaugh |first=Miranda |date=2025-03-04 |title=Scientists study the hidden cost of Netflix's autoplay |url=https://techxplore.com/news/2025-03-scientists-hidden-netflix-autoplay.html |access-date=2025-11-21 |website=TechXplore |archive-url=http://web.archive.org/web/20251112142954/https://techxplore.com/news/2025-03-scientists-hidden-netflix-autoplay.html |archive-date=12 Nov 2025}}</ref>
 The feature can also be considered disrespectful to the filmmakers who worked on the productions as their names are no longer shown at the end because end credits are cut off by the feature.<ref name=":5">{{Cite web |last=Cain |first=Sian |date=2025-11-12 |title=My petty gripe: autoplay trailers – give me more than 10 seconds before trying to make me watch The Diplomat |url=https://www.theguardian.com/lifeandstyle/2025/nov/12/my-petty-gripe-autoplay-trailers-give-me-more-than-10-seconds-before-trying-to-make-me-watch-the-diplomat |access-date=2025-11-21 |website=The Guardian}}</ref>