Shrinkflation: Difference between revisions

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These incremental reductions (“shrink upon shrink”) often go unnoticed by consumers.

In one attempt to distract consumers from rising shrinkflation, Cadbury stated “Our Eggs Aren’t Smaller, You Are Bigger”, and after consumers were reporting progressive shrinkage year-over-year for the eggs,<ref>{{Cite news |date=Apr 8, 2007 |title=Cadbury: Our Eggs Aren't Smaller, You Are Bigger |url=https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php |url-status=dead |archive-url=https://web.archive.org/web/20070510205939/https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php |archive-date=May 10, 2007 |access-date=Aug 31, 2025 |work=The Consumerist}}</ref><ref>{{Cite web |last=TheMuggler |date=Apr 7, 2007 |title=The Cadbury Creme Egg Conspiracy |url=http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html |archive-url=https://web.archive.org/web/20070510074810/http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html |archive-date=May 10, 2007 |access-date=Aug 31, 2025 |website=Yes but No but Yes}}</ref> an episode of ''Late Night With Conan O'Brien'' demonstrated that these eggs were in-fact shrinking.<ref>{{Cite web |last=O'Brien |first=Conan |date=Apr 1, 2021 |title=B.J. Novak Proves Cadbury Eggs Are Getting Smaller - "Late Night With Conan O'Brien" |url=https://www.youtube.com/watch?v=TlXLCrzpToo |access-date=Aug 31, 2025 |website=[[YouTube]]}}</ref>

In one attempt to distract consumers from rising shrinkflation, Cadbury stated “Our Eggs Aren’t Smaller, You Are Bigger”, and after consumers were reporting progressive shrinkage year-over-year for the eggs,<ref>{{Cite news |date=Apr 8, 2007 |title=Cadbury: Our Eggs Aren't Smaller, You Are Bigger |url=https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php |url-status=dead |archive-url=https://web.archive.org/web/20070510205939/https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php |archive-date=May 10, 2007 |access-date=Aug 31, 2025 |work=The Consumerist}}</ref><ref>{{Cite web |last=TheMuggler |date=Apr 7, 2007 |title=The Cadbury Creme Egg Conspiracy |url=http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html |archive-url=https://web.archive.org/web/20070510074810/http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html |archive-date=May 10, 2007 |access-date=Aug 31, 2025 |website=Yes but No but Yes}}</ref> an episode of ''Late Night With Conan O'Brien'' demonstrated that these eggs were in-fact shrinking.<ref>{{Cite web |last=O'Brien |first=Conan |date=Apr 1, 2021 |title=B.J. Novak Proves Cadbury Eggs Are Getting Smaller - "Late Night With Conan O'Brien" |url=https://www.youtube.com/watch?v=TlXLCrzpToo |access-date=Aug 31, 2025 |website=[[YouTube]] |archive-url=https://preservetube.com/watch?v=TlXLCrzpToo |archive-date=23 Feb 2026}}</ref>

==Consumer response and complaints==

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 These incremental reductions (“shrink upon shrink”) often go unnoticed by consumers.
-In one attempt to distract consumers from rising shrinkflation, Cadbury stated “Our Eggs Aren’t Smaller, You Are Bigger”, and after consumers were reporting progressive shrinkage year-over-year for the eggs,<ref>{{Cite news |date=Apr 8, 2007 |title=Cadbury: Our Eggs Aren't Smaller, You Are Bigger |url=https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php |url-status=dead |archive-url=https://web.archive.org/web/20070510205939/https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php |archive-date=May 10, 2007 |access-date=Aug 31, 2025 |work=The Consumerist}}</ref><ref>{{Cite web |last=TheMuggler |date=Apr 7, 2007 |title=The Cadbury Creme Egg Conspiracy |url=http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html |archive-url=https://web.archive.org/web/20070510074810/http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html |archive-date=May 10, 2007 |access-date=Aug 31, 2025 |website=Yes but No but Yes}}</ref> an episode of ''Late Night With Conan O'Brien'' demonstrated that these eggs were in-fact shrinking.<ref>{{Cite web |last=O'Brien |first=Conan |date=Apr 1, 2021 |title=B.J. Novak Proves Cadbury Eggs Are Getting Smaller - "Late Night With Conan O'Brien" |url=https://www.youtube.com/watch?v=TlXLCrzpToo |access-date=Aug 31, 2025 |website=[[YouTube]]}}</ref>
+In one attempt to distract consumers from rising shrinkflation, Cadbury stated “Our Eggs Aren’t Smaller, You Are Bigger”, and after consumers were reporting progressive shrinkage year-over-year for the eggs,<ref>{{Cite news |date=Apr 8, 2007 |title=Cadbury: Our Eggs Aren't Smaller, You Are Bigger |url=https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php |url-status=dead |archive-url=https://web.archive.org/web/20070510205939/https://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php |archive-date=May 10, 2007 |access-date=Aug 31, 2025 |work=The Consumerist}}</ref><ref>{{Cite web |last=TheMuggler |date=Apr 7, 2007 |title=The Cadbury Creme Egg Conspiracy |url=http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html |archive-url=https://web.archive.org/web/20070510074810/http://www.yesbutnobutyes.com/archives/2007/04/the_cadbury_cre.html |archive-date=May 10, 2007 |access-date=Aug 31, 2025 |website=Yes but No but Yes}}</ref> an episode of ''Late Night With Conan O'Brien'' demonstrated that these eggs were in-fact shrinking.<ref>{{Cite web |last=O'Brien |first=Conan |date=Apr 1, 2021 |title=B.J. Novak Proves Cadbury Eggs Are Getting Smaller - "Late Night With Conan O'Brien" |url=https://www.youtube.com/watch?v=TlXLCrzpToo |access-date=Aug 31, 2025 |website=[[YouTube]] |archive-url=https://preservetube.com/watch?v=TlXLCrzpToo |archive-date=23 Feb 2026}}</ref>
 ==Consumer response and complaints==