Personalized ads: Difference between revisions

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==Data poisoning==

[[wikipedia:Data_poisoning|Data poisoning]] is a practice done by some users as a form of protest or for privacy purposes, to prevent algorithms to profile the user. It consists of modifying in purpose the behavior in order to contaminate the advertising algorithms. This reduces the precision to correctly predict user's behavior, making harder to deploy relevant ads according to the actual user's profile.

[[wikipedia:Data_poisoning|Data poisoning]] is a practice done by some users as a form of protest or for privacy purposes, to prevent algorithms to profile the user. It consists of modifying on purpose the behavior in order to contaminate the advertising algorithms. This reduces the precision to correctly predict user's behavior, making harder to deploy relevant ads according to the actual user's profile.

An extension available for browsers named [https://adnauseam.io/ ~~Adnauseum~~] works as an [[Ad block|ad-blocker]] but also as a tool to blur someone's advertising profile. It achieves this by automatically clicking on every ad to send interaction data to the algorithms.<ref>{{Cite web |last=Howe C. |first=Daniel |last2=Nissenbaum |first2=Helen |title=Engineering Privacy and Protest: a Case Study of AdNauseam |url=https://ceur-ws.org/Vol-1873/IWPE17_paper_23.pdf |access-date=2 Apr 2026 |website=ceur-ws.org}}</ref>

An extension available for browsers named [https://adnauseam.io/ Adnauseam] works as an [[Ad block|ad-blocker]] but also as a tool to blur someone's advertising profile. It achieves this by automatically pseudo-clicking on every ad to send interaction data to the algorithms.<ref>{{Cite web |last=Howe C. |first=Daniel |last2=Nissenbaum |first2=Helen |title=Engineering Privacy and Protest: a Case Study of AdNauseam |url=https://ceur-ws.org/Vol-1873/IWPE17_paper_23.pdf |access-date=2 Apr 2026 |website=ceur-ws.org}}</ref>

==Examples==

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*[[Bloatware]]

==References ==

==References==

[[Category:Common terms]]

@@ Line 16: / Line 16: @@
 ==Data poisoning==
-[[wikipedia:Data_poisoning|Data poisoning]] is a practice done by some users as a form of protest or for privacy purposes, to prevent algorithms to profile the user. It consists of modifying in purpose the behavior in order to contaminate the advertising algorithms. This reduces the precision to correctly predict user's behavior, making harder to deploy relevant ads according to the actual user's profile.
+[[wikipedia:Data_poisoning|Data poisoning]] is a practice done by some users as a form of protest or for privacy purposes, to prevent algorithms to profile the user. It consists of modifying on purpose the behavior in order to contaminate the advertising algorithms. This reduces the precision to correctly predict user's behavior, making harder to deploy relevant ads according to the actual user's profile.
-An extension available for browsers named [https://adnauseam.io/ Adnauseum] works as an [[Ad block|ad-blocker]] but also as a tool to blur someone's advertising profile. It achieves this by automatically clicking on every ad to send interaction data to the algorithms.<ref>{{Cite web |last=Howe C. |first=Daniel |last2=Nissenbaum |first2=Helen |title=Engineering Privacy and Protest: a Case Study of AdNauseam |url=https://ceur-ws.org/Vol-1873/IWPE17_paper_23.pdf |access-date=2 Apr 2026 |website=ceur-ws.org}}</ref>
+An extension available for browsers named [https://adnauseam.io/ Adnauseam] works as an [[Ad block|ad-blocker]] but also as a tool to blur someone's advertising profile. It achieves this by automatically pseudo-clicking on every ad to send interaction data to the algorithms.<ref>{{Cite web |last=Howe C. |first=Daniel |last2=Nissenbaum |first2=Helen |title=Engineering Privacy and Protest: a Case Study of AdNauseam |url=https://ceur-ws.org/Vol-1873/IWPE17_paper_23.pdf |access-date=2 Apr 2026 |website=ceur-ws.org}}</ref>
 ==Examples==
@@ Line 32: / Line 32: @@
 *[[Bloatware]]
-==References <!-- Google ads page needs archive link -->==
+==References<!-- Google ads page needs archive link -->==
 {{reflist}}
 [[Category:Common terms]]