m Removed red link.
 
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Once communities and user bases are stable, companies begin offering products and services to business customers, providing strong incentives. These partnerships and the new profit-making focus are eroding the user experience through tactics such as ads and sponsored content.
Once communities and user bases are stable, companies begin offering products and services to business customers, providing strong incentives. These partnerships and the new profit-making focus are eroding the user experience through tactics such as ads and sponsored content.


A documented example of this phase is seen in the case of [[Reddit]] removing free access to its API near the time of its Initial public offering (IPO).<ref name="TheVergeAnnouncement">{{Cite web |last=Shakir |first=Umar |date=April 18, 2023 |title=Reddit's upcoming API changes will make AI companies pony up |url=https://www.theverge.com/2023/4/18/23688463/reddit-developer-api-terms-change-monetization-ai |url-status=live |archive-url=https://web.archive.org/web/20230614020642/https://www.theverge.com/2023/4/18/23688463/reddit-developer-api-terms-change-monetization-ai |archive-date=June 14, 2023 |access-date=June 17, 2023 |work=[[The Verge]]}}</ref> Then, in 2024, Reddit struck a $60 million deal with [[Google]] to grant access to its user-generated content for AI training data.<ref>{{Cite news |last=Tong |first=Anna |last2=Wang |first2=Echo |last3=Coulter |first3=Martin |last4=Tong |first4=Anna |last5=Wang |first5=Echo |date=2024-02-22 |title=Exclusive: Reddit in AI content licensing deal with Google |url=https://www.reuters.com/technology/reddit-ai-content-licensing-deal-with-google-sources-say-2024-02-22/ |access-date=2025-06-20 |work=Reuters |language=en |archive-url=http://web.archive.org/web/20260112221447/https://www.reuters.com/technology/reddit-ai-content-licensing-deal-with-google-sources-say-2024-02-22/ |archive-date=12 Jan 2026}}</ref>
A documented example of this phase is seen in the case of [[Reddit]] removing free access to its API near the time of its Initial public offering (IPO).<ref name="TheVergeAnnouncement">{{Cite web |last=Shakir |first=Umar |date=April 18, 2023 |title=Reddit's upcoming API changes will make AI companies pony up |url=https://www.theverge.com/2023/4/18/23688463/reddit-developer-api-terms-change-monetization-ai |url-status=live |archive-url=https://web.archive.org/web/20230614020642/https://www.theverge.com/2023/4/18/23688463/reddit-developer-api-terms-change-monetization-ai |archive-date=June 14, 2023 |access-date=June 17, 2023 |website=The Verge}}</ref> Then, in 2024, Reddit struck a $60 million deal with [[Google]] to grant access to its user-generated content for AI training data.<ref>{{Cite news |last=Tong |first=Anna |last2=Wang |first2=Echo |last3=Coulter |first3=Martin |last4=Tong |first4=Anna |last5=Wang |first5=Echo |date=2024-02-22 |title=Exclusive: Reddit in AI content licensing deal with Google |url=https://www.reuters.com/technology/reddit-ai-content-licensing-deal-with-google-sources-say-2024-02-22/ |access-date=2025-06-20 |work=Reuters |language=en |archive-url=http://web.archive.org/web/20260112221447/https://www.reuters.com/technology/reddit-ai-content-licensing-deal-with-google-sources-say-2024-02-22/ |archive-date=12 Jan 2026}}</ref>


===3. Quality degradation for shareholders===
===3. Quality degradation for shareholders===
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==Further reading==
==Further reading==
*https://pluralistic.net/2024/01/30/go-nuts-meine-kerle/#ich-bin-ein-bratapfel
*https://pluralistic.net/2024/01/30/go-nuts-meine-kerle/#ich-bin-ein-bratapfel
*https://www.darkpattern.games/
*https://www.darkpattern.games/


==External links==
==External links==
*[https://youtu.be/T4Upf_B9RLQ "A Day in the Life of an Ensh*ttificator"], by [https://www.youtube.com/@Forbrukerr%C3%A5detNorge Forbrukerrådet - Norwegian Consumer Council], 2026
*[https://youtu.be/T4Upf_B9RLQ "A Day in the Life of an Ensh*ttificator"], by [https://www.youtube.com/@Forbrukerr%C3%A5detNorge Forbrukerrådet - Norwegian Consumer Council], 2026
*[https://youtu.be/NBZv0_MImIY "Y'all mind if I complain for 15 minutes?"], by [[wikipedia:Jaiden_Animations|Jaiden Dittfach]], 2025. In this video, she talks about how things have "become less efficient" and "more stupid".
*[https://youtu.be/NBZv0_MImIY "Y'all mind if I complain for 15 minutes?"], by [[wikipedia:Jaiden_Animations|Jaiden Dittfach]], 2025. In this video, she talks about how things have "become less efficient" and "more stupid".