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Video Games Europe response was not only unsurprising but also expected since their board is composed from major publishers like [[Electronic Arts]], [[Ubisoft]], [[Nintendo]], [[Microsoft]] and [[Sony]], who see no problem in how the industry works today.
Video Games Europe response was not only unsurprising but also expected since their board is composed from major publishers like [[Electronic Arts]], [[Ubisoft]], [[Nintendo]], [[Microsoft]] and [[Sony]], who see no problem in how the industry works today.
<gallery>
VGE-Position-Discontinuation-of-Support-to-Online-Games.pdf|VGE Position on Stop Killing Games
</gallery>


On 10 July 2025, Ubisoft's CEO, Yves Guillemot [[Ubisoft#Comments by executives on ownership|commented on the campaign]] during an investor meeting:
On 10 July 2025, Ubisoft's CEO, Yves Guillemot [[Ubisoft#Comments by executives on ownership|commented on the campaign]] during an investor meeting: