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==How it works==
==How it works==
Companies may deceptively advertise a product or service as having a "lifetime" or "forever" license, so that when a customer legally gets a license (typically by paying money), the customer is allowed to use the product/service for a ''limited'' period of time.
Companies may deceptively advertise a product or service as having a "lifetime" or "forever" license, but when a customer legally gets a license (typically by paying money), the customer is only allowed to use the product/service for a ''limited'' period of time.


Sometimes, the "lifetime" refers to the warranty of the product, not the lifetime of the customer.
Sometimes, the "lifetime" refers to the warranty of the product, not the lifetime of the customer.


Companies do this to artificially increase profits, such as switching to a subscription model for recurring revenue.<ref>{{Cite web|url=https://www.digitaltrends.com/photography/adobe-creative-suite-officialy-retired/|title=After a record-breaking year, Adobe officially axes the old Creative Suite|date=2022-05-15|first=Hillary|last=Grigonis|work=Digital Trends}}</ref>  
Companies do this to artificially increase profits, such as switching to a subscription model for recurring revenue.<ref>{{Cite web |last=Grigonis |first=Hillary |date=2022-05-15 |title=After a record-breaking year, Adobe officially axes the old Creative Suite |url=https://www.digitaltrends.com/photography/adobe-creative-suite-officialy-retired/ |url-status=live |archive-url=https://web.archive.org/web/20220809163317/https://www.digitaltrends.com/photography/adobe-creative-suite-officialy-retired/ |archive-date=2022-08-09 |work=Digital Trends}}</ref>  


==Why it is a problem==
==Why it is a problem==