YouTube: Difference between revisions
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=== Advertising overload in YouTube === | === Advertising overload in YouTube === | ||
:<i>See also: [[Advertising overload|Advertising Overload]]</i> | |||
Ads fund YouTube, but because the platform is run by a publicly shared parent company, it is forced to grow its revenue by any means necessary. This has led to advertisements becoming more pervasive on the platform | <!-- Needs citations --> | ||
Ads fund YouTube, but because the platform is run by a publicly shared parent company, it is forced to grow its revenue by any means necessary. This has led to advertisements becoming more pervasive on the platform such as an increasing number of spaces for static ads, longer ad breaks (which some users have documented being longer than the videos they watch), increased ad frequency in videos, and of course, poorer quality ads. | |||
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Practices are also put into place in order to force non-paying users into seeing these ads as well, such as paywalling playing videos in the background. Even these paywalls are begining to lose their value, as users have reported seeing ads while paying for YouTube Premium. | Practices are also put into place in order to force non-paying users into seeing these ads as well, such as paywalling playing videos in the background. Even these paywalls are begining to lose their value, as users have reported seeing ads while paying for YouTube Premium. | ||
=== Crackdown against adblock === | === Crackdown against adblock === | ||
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Due to the platform's reliance on advertisements as a revenue stream, YouTube has been pushed into integrating more and more ads, especially those of dubious quality or ethics. This led to the increasing usage of adblocks on the platform. While remaining relatively niche in the beginning, Google eventually turned towards a tirade against adblockers. | Due to the platform's reliance on advertisements as a revenue stream, YouTube has been pushed into integrating more and more ads, especially those of dubious quality or ethics. This led to the increasing usage of adblocks on the platform. While remaining relatively niche in the beginning, Google eventually turned towards a tirade against adblockers. | ||
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It is reported that in Googles crackdown on ad-blockers some users are inexplicably receiving hour long advertisements, in which speculations rise are a crackdown on ad blocking extensions.<ref>[https://www.androidpolice.com/youtube-hours-continuous-ads-google-says-not-bug/ YouTube is serving up hours of continuous ads for some, but Google says it's not a bug].</ref> | |||
https://www.pcworld.com/article/2590352/hours-long-unskippable-ads-spotted-on-youtube-whats-going-on.html | |||
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==References== | |||
{{reflist}} | |||
[[Category:Google]] | [[Category:Google]] | ||
[[Category:Social media companies]] | [[Category:Social media companies]] | ||