Keurig
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Keurig is a coffee maker brand founded in 1998 by Chris Stevens[1], with the K-Cups by John Sylvan.[2] The company was bought in 2008 by Green Mountain Coffee Roasters.[1] It was later merged into the Dr. Pepper Snapple brand to form "Keurig Dr Pepper".[3]
| Basic information | |
|---|---|
| Founded | 1998 |
| Type | Subsidiary |
| Industry | Coffee maker |
| Official website | https://www.keurig.com/ |
Consumer-impact summary
Freedom
Privacy
Business model
Keurig depends on the sale of cheap coffee makers and licensed K-Cups at higher prices to make a profit.[4]
Market control
Incidents
This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Keurig category.
K-Cup DRM (2014)
In June 2014, Keurig announced the 2.0 release of coffee makers that were quoted as being the “future of brewing”, though these coffee makers would scan each K-Cup for a special ink mark.[4] While a spokesperson said the technology "allows the machine to optimize brew temperature for different types of cups, and to tell the difference between carafe-size cups and regular ones", an engineer confirmed the technology was based on "anti-counterfeiting technology used by the US Mint".[4] This had been an idea since 2012, as some important patents were expiring and would cause an influx of other branded K-Cups.[5] As a result, third party companies and individuals sued Keurig for anti-competitive behavior, which caused the cancellation of 2.0 K-Cups and a return of the "My K-Cup" system.[5] Since 2015, there has not been any cases of DRM in Keurig products.[6]
Since then, there have been guides on how to bypass the digital rights management (DRM) for those who own a 2.0 machine.[7]
Products
- Keurig 525[8]
See also
References
- ↑ 1.0 1.1 Allen, Kevin (2017-03-02). "Keurig Co-Founder Talks about Intellectual Property and Entrepreneurship". University of Notre Dame. Archived from the original on 2024-07-29. Retrieved 2025-03-21.
- ↑ Evans, Pete (2015-03-05). "K-Cup creator John Sylvan regrets inventing Keurig coffee pod system". CBC. Archived from the original on 2025-03-11. Retrieved 2025-03-21.
- ↑ "About us". Keurig Dr Pepper. Archived from the original on 2025-03-17. Retrieved 2025-03-21.
- ↑ 4.0 4.1 4.2 Dzieza, Josh (2015-02-05). "Keurig's attempt to 'DRM' its coffee cups totally backfired". TheVerge. Archived from the original on 2025-03-06. Retrieved 2025-03-21.
- ↑ 5.0 5.1 Barrett, Brian (2015-05-08). "Keurig's My K-Cup Retreat Shows We Can Beat DRM". Wired. Archived from the original on 2015-05-09. Retrieved 2025-03-21.
- ↑ [deleted] (2023-11-24). "Do new machines still do the "DRM"?". Reddit. Archived from the original on 2025-03-21. Retrieved 2025-03-21.
- ↑ Abel, Jeniffer (2019-03-05). "How to Get around the Keurig 2.0 DRM Restrictions". Rock Paper Coffee. Archived from the original on 2024-12-04. Retrieved 2025-03-21.
- ↑ u/LargeValuesOfTwo (2020-10-07). "Keurig DRM in 2020". Reddit. Archived from the original on 2025-03-21. Retrieved 2025-03-21.