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BMW

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BMW
Basic information
Founded 27 October 1913
Legal structure Public
Industry Automobiles
Official website https://www.bmw.com


Bayerische Motoren Werke AG (usually abbreviated BMW, sometimes anglicized as Bavarian Motor Works) is a German car company.

Consumer impact summary

Overview of concerns that arise from the company's conduct regarding (if applicable):

  • User Freedom
  • User Privacy
  • Business Model
  • Market Control

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Incidents

  • BMW's high beam assistant(HBA) (2019) BMW included the hardware for its auto-dimming headlights but required customers to pay a subscription fee, or an exorbitant one-time fee, to activate their function.
  • BMW's heated seat subscription (2022) BMW included the hardware for its heated seats but required customer to pay a subscription fee to activate the function. They also have subscriptions for heated steering wheels, dash cams, and remote start functions.
  • BMW feature lockout scandal (2023) BMW included the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature.

References