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CFMOTO has sparked backlash after moving several previously free “intelligent services” in its Ride app like GPS tracking, diagnostics, and navigation behind a paid subscription. The change, effective August 2025, limits access for many owners unless they subscribe, prompting consumer complaints and regional exemptions. This is a clear example of consumer exploitation for financial gain by paywalling features that were once standard. The subscription fees are on top of the high prices of the items they sell (upwards of US$900 or more with taxes and fees), effectively meaning users are paying twice for vehicles they already “own” and expect to only have to pay for once but then are strong-armed into paying additional subscription fees.
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