Denny's
| Basic information | |
|---|---|
| Founded | 1953 |
| Legal Structure | Private |
| Industry | Food |
| Also known as | Denny's Diner |
| Official website | https://dennys.com/ |
Denny's is an American table service restaurant chain spanning across 500 locations worldwide. It is the owner of The Burger Den and The Meltdown.[1] On January, Denny's became a subsidiary to TriArtisan Capital Advisors, Treville Capital Group, and Yadav Enterprises from a $620 million transaction deal.[2]
Consumer-impact summary
- User Freedom: Can request to opt-out of collection by clicking on the "unsubscribe link", phone number or email.
- User privacy: The company collects and shares personal information including interests, name, email, phone number, IP address, post sent via other apps like Facebook and X, sensory information, and shopping behavior with other third-parties.
- Business Model: The company franchises locations and has license agreements with Seven & I Holdings.
Incidents
This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Denny's category.
Text Advertisement (2020)
On 6 February, plaintiff Ladarrius Cooley filed a complaint for violation of the Telephone Consumer Protection Act for sending unsolicited advertising messaging with an autodialing system to customers after receiving several texts on 13 December and 17 December 2019 without consent.[3][4] On 19 May, the case reached a undisclosed settlement and was dismissed with prejudice by the plaintiff. [5]
Removing app features and discounts (2025)
Denny's introduced a update to their reward program around August to incentivize customers to visit more with offers tailored to their interest using customers purchase history.[6][7]
"This new program is a best-in-class, one-to-one marketing program that leverages our already strong database of loyal guests to create greater, more compelling reasons for them to engage and spend more,”
People posted on AARP forums and Reddit sharing frustration over the gradual decrease of discounts and removal of app features. Several people claim they received less coupons deals such as 10-20% off on products.[8][9][10][11][12][13][14] Additionally, several people experienced glitches and difficulty with the new program and removal of several key features previously available.[15][16][17]
Customers Mistreatment
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Discrimination
https://www.nytimes.com/1994/05/25/us/denny-s-restaurants-to-pay-54-million-in-race-bias-suits.html
https://www.nytimes.com/1993/03/26/us/restaurant-chain-settles-charges-of-racial-bias.html
https://www.nytimes.com/1994/05/27/opinion/on-denny-s-menu-discrimination.html
https://www.latimes.com/archives/la-xpm-1994-05-25-mn-61982-story.html
https://www.tampabay.com/archive/1994/05/25/denny-s-bias-suits-settled-for-46-million/
https://apnews.com/general-news-3e20d51972fc4bca9136e30c3839e514
1988
Around December, a Hispanic family comprising of Ruby Flores and his two sons filed a lawsuit against Denny's for allegedly being required to pre-pay in order to receive service while several white customers wern't required to pre-pay to receive service. The case reach a settlement two months later with the customers receiving $3000 as stated from the family, however Denny franchise owner John Krizman denied ever recalling the case.[18]
1991
On 31 December, 18 teenagers were required to pay $2 for each person and bill fees before being served at a Denny's restaurant located in Jose, California. The company suspended pre-payment procedures and collaborated with National Association for the Advancement of Colored People to improve diversity inclusion.[19] This eventually led to the original teenagers filing a lawsuit against Denny's over
1993
On 1 April, 6 black Secret Service agents were denied service from a waitress at Denny's located in Annapolis and were required to wait 1 hour for service.[19]
Our agreement with the Justice Department is an affirmation of our commitment to treating all customers fairly and we intend to go even further with our own programs.
https://www.nytimes.com/1993/03/26/us/restaurant-chain-settles-charges-of-racial-bias.html
1994
https://web.archive.org/web/20190615060851/http://www.multinationalmonitor.org/hyper/mm1294.html
https://ratical.org/corporations/mm10worst94.html
1995
1997
2004
https://www.nbcnews.com/id/wbna7670798
2014
2017
2019
2020
https://www.essence.com/news/dennys-black-customers-racism/
2023
2025
https://www.blackenterprise.com/5-black-women-sue-dennys-discrimination/
https://atlantablackstar.com/2025/11/14/dennys-while-white-customers-serenely-enjoyed-their-omelets/
Refusing service to truck drivers (2017)
https://cdllife.com/2025/team-drivers-suing-dennys-after-they-were-refused-service/ apri 8
Refused service to Black Individuals (2023)
https://newsone.com/4694877/dennys-video-black-men-refused-service/ apr 8
See also
References
- ↑ "Denny's". Denny's. 8 Apr 2026. Retrieved 8 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Denny's Corporation to be Acquired by TriArtisan Capital Advisors, Treville Capital Group and Yadav Enterprises in $620 Million Transaction". Globe newswire. 3 Nov 2025. Retrieved 8 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ Pennington, Laura (11 Mar 2020). "Plaintiff Says Mobile Coupon Advertisement Text Messages Came from Denny's Restaurant". Top Class Action. Retrieved 2 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Cooley v. Denny's Corporation". Justia. 8 Apr 2026. Retrieved 8 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Cooley v. Denny's Corporation". PacerMonitor. 7 Apr 2026. Retrieved 8 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ Talay, Kathleen (8 Aug 2025). "Denny's is leveling up its rewards program—here's what loyal diners can expect". The GrayVine. Retrieved 8 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ Gralia, Luke (5 Aug 2025). "Denny's Is Upgrading Its Rewards". Parade. Retrieved 8 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "New Rewards Suck". Reddit. 6 Sep 2025. Retrieved 4 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Offer Details = NONE!". Reddit. 29 Aug 2025. Retrieved 8 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "App cutting back". Reddit. 12 Oct 2025. Retrieved 4 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Dennys monthly rewards". Reddit. 8 Sep 2025. Retrieved 4 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "No offers in the app?". Reddit. 30 Oct 2025. Retrieved 4 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Denneys Discounts has rules now". AARP. 16 Nov 2025. Retrieved 8 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Denny's not giving full 15% discount". AARP. 30 Mar 2026. Retrieved 8 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Cannot add birthday to account". Reddit. 6 Aug 2025. Retrieved 8 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Birthday reward offer disappeared after app update". Reddit. 29 Aug 2025. Retrieved 4 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ "App update removed the custom request box from the bottom of the food items details". Reddit. 2 Apr 2026. Retrieved 6 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ Journal, Herald (8 Apr 2026). "Ex-employees: Denny's practices may have led to discrimination Knight-Ridder Newspapers". GoUpstate. Retrieved 8 Apr 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ 19.0 19.1 "Case Study: Denny's Class Action Lawsuit". ou.edu. 8 Apr 2026. Archived from the original on 18 Aug 2002. Retrieved 8 Apr 2026.
- ↑ "Denny's Manager Defended WS Bikers After Using Slurs Directed At 3 Black Women". Youtube. 2 Jul 2019. Retrieved 8 Apr 2026.
{{cite web}}: CS1 maint: url-status (link)