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This stub will be used to document the significant issues with moderation in online marketplaces that impact consumers by exposing them to potential scams and harmful products.
Why moderation is important
Before getting to the examples of bad moderation its important to understand why moderation is important. Here's a summary:
- Protection from malicious scams - the most obvious purpose of moderation is to protect consumers from malicious scams especially those that use false advertising to attract customers.
- Supporting informed purchases - moderation also forces sellers to provide buyers sufficient information to make informed decisions on their purchases. Bad moderation may result in buyers being unable to make informed decisions and could result in otherwise preventable returns and loss of revenue.