Asus

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ASUS (ASUSTeK Computer Inc.) is a multinational technology company headquartered in Taipei, Taiwan. It is one of the world’s largest manufacturers of computers, laptops, motherboards, graphics cards, and other electronics. ASUS is known for its gaming hardware under the ROG (Republic of Gamers) brand.

Asus

Basic information
Founded	1989
Legal structure	Public
Industry	Electronics Manufacturer
Official website	https://asus.com/

Consumer impact summary

Overview of concerns that arise from the company's conduct regarding (if applicable):

• User Freedom
• User Privacy
• Business Model
• Market Control

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Incidents

Boot loader unlocking tool disappearing

Main article: Asus Charges for Free Service

In May 2023, ASUS removed a tool they provided for unlocking the bootloader of their Zenfone and Republic of Gamers (ROG) smartphones. This tool was mentioned in advertising to appeal to tech-savvy customers and was provided free-of-charge. By early 2024, ASUS was charging approximately €185 for this same service.

Repair practices

Main article: Asus voids warranty of devices sent for repair over minor damages and performs unrelated repairs

ASUS customers reported that the company was rejecting their repairs under warranty due to alleged "Customer Induced Damage". An investigation by Gamers Nexus revealed that ASUS's repair process would void the warranty of products and charge for unrelated repairs, despite the customer only mentioning issues that are covered under warranty. A dispute had to be made for ASUS to finally agree to perform the repairs under warranty.

Products

This is a list of the company's product lines with articles on this wiki.

• Example product line one (release date): Short summary of the product's incidents.
• Example product line two (release date):

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See also

Link to relevant theme articles or companies with similar incidents.

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