Apple Self Service Repair

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Apple Self Service Repair is a service offered by Apple, that provides repair manuals, genuine apple parts and tools for consumers to repair apple devices. [1] The service first became available in the United States in April 2022 [2], and expanded to additional countries throughout 2022. [3]

Apple Self Service Repair
Basic information
Founded 2022-04-27
Legal Structure
Industry Electronics
Official website https://selfservicerepair.com/

Consumer-impact summary

While the program empowers customers to repair their own devices, it falls short in several crucial areas.

User Freedom

While Apple’s self‑service repair program nominally expands repair options, it still limits which components can be serviced by end‑users. Certain parts remain unavailable, preserving a barrier to full DIY repair.

Certain parts cannot be purchased separately (ex: keyboards can only be purchased with a top case). Leading to higher prices for the end-user and waste.

Performing a repair outside Apple‑approved channels can also void warranty coverage, discouraging users from exercising the option.

User Privacy

  • Ordering parts requires the serial number of the devices to be repaired
  • Some parts require a mandatory "Apple Diagnostics" step after the repair

Business Model

By selling parts, Apple moves part of its repair revenue from service‑center labor to component sales.

Market Control

Apple retains exclusive control over the distribution of genuine parts, limiting competition from independent refurbishers or third‑party manufacturers.

The SSR program appears, in part, to pre‑empt stricter right‑to‑repair legislation. By offering a “controlled” version of repair, Apple can argue compliance while maintaining leverage over how repairs are performed.

See also

Link to relevant theme articles or companies with similar incidents.


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References

  1. "Apple Self Service Repair Announcement". Apple Newsroom. 2025-09-05.{{cite web}}: CS1 maint: url-status (link)
  2. [hhttps://www.apple.com/newsroom/2022/04/apples-self-service-repair-now-available/ "Apple Self Service Repair Becomes Available"]. Apple Newsroom. 2025-09-05.{{cite web}}: CS1 maint: url-status (link)
  3. "Apple Self Service Repair Launch in Europe". Apple Newsroom. 2025-09-05.{{cite web}}: CS1 maint: url-status (link)