Smartwool

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Smartwool is an American clothing company founded in 1994 that specializes in outdoor clothing made from Merino wool.

Smartwool

Basic information
Founded	1994
Legal structure	Subsidiary
Industry	Clothing
Official website	https://smartwool.com

Consumer-impact summary

Smartwool has attempted to insert forced arbitration in the terms of use of their products making pursuing legal action against them as a customer next to impossible.

Incidents

Forced arbitration with Smartwool socks (2024)

Read more here: Forced arbitration with Smartwool socks

On March 29, 2024, Smartwool emailed customers in their database and automatically applied forced arbitration to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline through email or their website but with an opt-out process that involves sending a physical letter either through priority mail or by hand-delivering a letter to their headquarters.