Consumer Rights Wiki

Persona

Revision as of 00:02, 21 February 2026 by DiffChar (talk | contribs) (Added an incident)

Persona is an Identity Verification company, founded in 2018 by Rick Song and Charles Yeh.

Persona
Basic information
Founded
Legal Structure Private
Industry Software
Also known as
Official website https://withpersona.com/

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From the 14th July 2025 they started working with Reddit to perform ID checks on it's UK site, as part of the UK's Online Safety Act.[2]

In February 2026 Discord announced they would be experimenting with Persona to perform ID checks worldwide.[3]

Consumer-impact summary

Overview of concerns that arise from the conduct towards users of the product (if applicable):

  • User Freedom
  • User Privacy
  • Business Model
  • Market Control

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User Privacy

Information sumbitted by users can be retained up to 3 years. These data might be used to track the user's identity.

Incidents

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This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Persona category.

AI-Powered Ages Verification leads to inaccurate age verification on Roblox (Jan 2026)

Children were being identified as adults and vice versa on Roblox.[4] The age verification restricted who the users could talk to. This implementation was criticised as not helping to address safety concerns, and harming the user experience.[5]

...

Products

This is a list of the company's product lines with articles on this wiki.

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Clients

Persona provides their service to these companies and products:


See also

Link to relevant theme articles or companies with similar incidents.

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References

  1. ↑ ref goes here
  2. ↑ "Reddit starts verifying ages of users in the UK". BBC News. 2025-07-14. Retrieved 2026-02-20. {{cite news}}: |archive-url= requires |archive-date= (help)
  3. ↑ "Discord is rolling out facial scanning and ID checks globally in March for users who don't want to be locked into a 'teen-appropriate experience'". PC Gamer. 2026-02-09. Retrieved 2026-02-20.{{cite news}}: CS1 maint: url-status (link)
  4. ↑ Gilbert, David (2026-01-13). "Roblox's AI-Powered Age Verification Is a Complete Mess". Wired. {{cite web}}: |access-date= requires |url= (help); |archive-url= requires |archive-date= (help); Missing or empty |url= (help)
  5. ↑ "Age Check to Chat Update & Fast Follow Roadmap". https://devforum.roblox.com/. 2026-01-09. Retrieved 2026-01-20. {{cite web}}: External link in |website= (help)CS1 maint: url-status (link)
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