Consumer Rights Wiki

Persona

Revision as of 00:07, 21 February 2026 by DiffChar (talk | contribs) (Added funding information.)

Persona is an Identity Verification company, founded in 2018 by Rick Song and Charles Yeh. It is funded by Founders Fund which is an adventure capitalist firm c-founded by Peter Theil. [2]

Persona
Basic information
Founded
Legal Structure Private
Industry Software
Also known as
Official website https://withpersona.com/

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From the 14th July 2025 they started working with Reddit to perform ID checks on it's UK site, as part of the UK's Online Safety Act.[3]

In February 2026 Discord announced they would be experimenting with Persona to perform ID checks worldwide.[4]

Consumer-impact summary

Overview of concerns that arise from the conduct towards users of the product (if applicable):

  • User Freedom
  • User Privacy
  • Business Model
  • Market Control

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User Privacy

Information sumbitted by users can be retained up to 3 years. These data might be used to track the user's identity.

Incidents

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This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Persona category.

AI-Powered Ages Verification leads to inaccurate age verification on Roblox (Jan 2026)

Children were being identified as adults and vice versa on Roblox.[5] The age verification restricted who the users could talk to. This implementation was criticised as not helping to address safety concerns, and harming the user experience.[6]

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Products

This is a list of the company's product lines with articles on this wiki.

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Clients

Persona provides their service to these companies and products:


See also

Link to relevant theme articles or companies with similar incidents.

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References

  1. ↑ ref goes here
  2. ↑ https://redact.dev/blog/discord-persona-age-verification-experiment
  3. ↑ "Reddit starts verifying ages of users in the UK". BBC News. 2025-07-14. Retrieved 2026-02-20. {{cite news}}: |archive-url= requires |archive-date= (help)
  4. ↑ "Discord is rolling out facial scanning and ID checks globally in March for users who don't want to be locked into a 'teen-appropriate experience'". PC Gamer. 2026-02-09. Retrieved 2026-02-20.{{cite news}}: CS1 maint: url-status (link)
  5. ↑ Gilbert, David (2026-01-13). "Roblox's AI-Powered Age Verification Is a Complete Mess". Wired. {{cite web}}: |access-date= requires |url= (help); |archive-url= requires |archive-date= (help); Missing or empty |url= (help)
  6. ↑ "Age Check to Chat Update & Fast Follow Roadmap". https://devforum.roblox.com/. 2026-01-09. Retrieved 2026-01-20. {{cite web}}: External link in |website= (help)CS1 maint: url-status (link)
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