Itch.io

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itch.io is a website used to find and share video games made by independent developers online.

Itch.io

Basic Information
Release Year	2013
Product Type	Digital storefront, Video games
In Production	Yes
Official Website	https://itch.io

Consumer impact summary

Overview of concerns that arise from the company's conduct regarding (if applicable):

• User Freedom
• User Privacy
• Business Model
• Market Control

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User freedom

• Itch.io does not add DRM to the games sold on its platform.

Business model

• Itch.io relies on "open revenue sharing" which sends to itch.io a percentage of the transaction chosen accordingly by the creator (default 10%).

Incidents

Oxenfree incident

On September 9th, 2024, users who purchased Oxenfree on itch.io were warned that the game was going to be pulled from the platform on October 1st. Consumers would not be able to download the installers after this date, so they would lose access unless they had them backed up. Users speculated that Netflix, the parent company of the development studio, had ordered the move; however, no response from Netflix or the developers was ever published. This is particularly notable because it violates itch.io's terms of service: "Users shall retain a license to this content even after the content is removed from the Service."

De-indexing of adult games from campaign pressure

Main article: Valve allows ISPs and payment processors to censor content on Steam

On July 11, 2025, Collective Shout issued an open statement demanding credit card payments to immediately cease processing "payments on Steam and itch.io". A few days later, itch.io responded by delisting adult content in search results. They re-indexed free "adult NSFW content" later on July 31 with new "content warnings" for such games.