Itch.io

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Itch.io is a website used to find and share video games made by independent developers online.

Itch.io

Basic Information
Release Year	2013
Product Type	Digital storefront, Video games, Video game assets and Game Dev tools
In Production	Yes
Official Website	https://itch.io

Consumer impact summary

Overview of concerns that arise from the conduct towards users of the product (if applicable):

• User Freedom
• User Privacy
• Business Model
• Market Control

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• User freedom: Itch.io does not add DRM to the games sold on its platform.

• Business model: Itch.io relies on "open revenue sharing" which sends to itch.io a percentage of the transaction chosen accordingly by the creator (default 10%).

Incidents

Oxenfree video game removed from platform (2024)

On 9 September 2024, itch.io de-listed Oxenfree and warned users who had purchased it on itch.io that the game was going to be pulled from the platform entirely on 1 October 2024. Customers would not be able to download the installer files after that date — meaning they would lose access unless they had a backup of the game. Users speculated that Netflix (the parent company of the development studio) had ordered the move. However, no response from Netflix or the developers of the game was ever published. This is particularly notable because it violates itch.io's terms of service: "Users shall retain a license to this content even after the content is removed from the Service."

De-indexing of adult games from campaign pressure (2025)

Main article: Valve allows ISPs and payment processors to censor content on Steam

On 11 July 2025, Collective Shout issued an open statement demanding credit card payments to immediately cease processing "payments on Steam and itch.io". The reasoning for the statement by Collective Shout was because of a video game on itch.io called No Mercy (released earlier that year), which featured hard-core adult content. A few days later, itch.io responded by de-listing adult content in search results. On 31 July 2025, itch.io re-indexed all free NSFW games but with a new "content warning" tag for games with NSFW in them.