BMW
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Bayerische Motoren Werke AG (usually abbreviated BMW, sometimes anglicized as Bavarian Motor Works) is a German car company.
| Basic information | |
|---|---|
| Founded | 27 October 1913 |
| Type | Public |
| Industry | Automobiles |
| Official website | https://www.bmw.com |
Consumer impact summary edit
BMW has come under fire for requiring subscription charges to access hardware features already built into its vehicles. This requires consumers to pay extra to enable features they possess in a technical capacity.
Incidents edit
- Main article: BMW's high beam assistant(HBA)
Since 2019, BMW includes the hardware for its auto-dimming headlights in its vehicles, but requires customers to pay a subscription fee, or an exorbitant one-time fee, to activate the function.
- Main article: BMW's heated seat subscription
Since 2022, BMW includes the hardware for its heated seats in its vehicles, but requires customer to pay a subscription fee to activate the function. Heated steering wheels, dash cams, and remote start functions are also a subscription.
- Main article: BMW feature lockout scandal
Since 2023, BMW includes the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature.