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Tinder, created in 2012, is a dating app that allows users to find other people to form relationships.

Tinder
Basic Information
Release Year 2012
Product Type Online Dating
In Production Yes
Official Website https://tinder.com/

Incidents

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Subscription service

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While Tinder offers its base service for free, several subscription tiers are available to gain benefits and advantages on the platform.

Subscription Tiers

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Tinder has three paid subscription plans that give users various benefits depending on their chosen plan. Each tier includes the benefits from the lower tiers:[1]

  • Free: Users get a limited amount of likes they can give per day, and can chat with matches.
  • Plus: Users get unlimited likes and "rewinds", as well as no advertisements and extra features.
  • Gold: Users get extra features, including seeing who has liked them, "boosts" and "super likes".
  • Platinum: Users are able to message others before matching, get "prioritized likes", and are able to see a week-long history of likes.

Pricing

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The price of Tinder subscriptions differ based on location and currency. When paying monthly, the cost ranges from $24.99/mo to $49.99/mo in the United States, and $26.99/mo to $53.99/mo in Canada.[2]

In Europe, Tinder has faced scrutiny over the use of personalized pricing. A 2022 study in Sweden concluded that Tinder applied 36 different pricing levels, ranging from the equivalent of $3/mo to $36/mo. This reportedly included pricing differences based on the age of the user.[3]

Cancellation

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A Tinder subscription can be cancelled, and is done either from within the app, website, Google Play Store, or Apple App Store, depending on which platform and payment method was used. Regardless, in all cases the subscription is click-to-cancel. However, a subscription does not get cancelled automatically when deleting the user's account.[4]

Face Check inconsistencies (2025-)

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On October 22, 2025, Tinder announced the rollout of Face Check technology by Facetec on their platform for users in the United States.[5] This was done in order for the company to start "building greater trust, reducing impersonation, and redefining authenticity in dating".[5] An investigation by the YouTuber Christophe in April 2026 found out the scan only applies to one image on the profile, allowing pig butchering scammers to become verified through one single AI altered image and use stolen images of models from Instagram for the rest of the profile.[6]

References

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  1. "Tinder subscriptions". Tinder. Archived from the original on 2025-11-13.
  2. Joe, Curtis (2025-11-11). "Tinder subscription plans compared". Android Authority. Archived from the original on 2026-01-05.
  3. "Tinder to explain why some EU users have to pay more for the app". TheLocal. 2024-03-08. Archived from the original on 2025-07-08.
  4. "Cancel your subscription". Tinder. Archived from the original on 2025-06-20.
  5. 5.0 5.1 "Tinder to Expand Facial Verification Feature Across the U.S., Setting a New Standard for Dating Safety". Tinder Newsroom. 2025-10-22. Retrieved 2026-04-08.
  6. Christophe (2026-04-08). "Something very weird is happening on Tinder". YouTube.