BMW

BMW
Basic information
Founded	27 October 1913
Legal structure	Public
Industry	Automobiles
Official website	https://www.bmw.com

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Bayerische Motoren Werke AG (usually abbreviated BMW, sometimes anglicized as Bavarian Motor Works) is a German car company.

Consumer impact summary

Overview of concerns that arise from the company's conduct regarding (if applicable):

User Freedom
User Privacy
Business Model
Market Control

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Incidents

BMW's high beam assistant(HBA) (2019) BMW included the hardware for its auto-dimming headlights but required customers to pay a subscription fee, or an exorbitant one-time fee, to activate their function.
BMW's heated seat subscription (2022) BMW included the hardware for its heated seats but required customer to pay a subscription fee to activate the function. They also have subscriptions for heated steering wheels, dash cams, and remote start functions.
BMW feature lockout scandal (2023) BMW included the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature.

References