Quidd was a privately held American collectible app founded in 2016 by Michael Bramlage and Erich Wood.[1] According to their LinkedIn, the app had 19 employees, over 8 million users and represented 325 brands as collectible digital stickers. In 2017, the app was #1 in search and #5 in the App Store's entertainment category.[2] In 2019, the company would be bought by the Hong Kong-based company Animoca Brands, who would move the 2.1 billion individually serialized digital collectibles on the blockchain.[3] In 2022, the company would introduce "Mintables," which let users turn their stickers into NFTs[4] and convert them into Etherium.[5] These brands included Dr. Seuss,[6] L.O.L Suprise,[7] Disney,[8] Spongebob,[9] Rick and Morty,[4] and others.
Consumer impact summary
Freedom
According to a Quidd operator, the terms allow Quidd to take away collections from users without reason.[10] This can be confirmed with the latest revision of the terms (July 14, 2020) in the "Quidd Disclaimers and Limitation of Liability" section, where Quidd will only refund users a maximum of $100 for damages or lost profits.[11] Most importantly, Quidd states that users "do not own the Virtual Coins or the Virtual Goods that are exchanged using the App" but rather have a "limited license" to their collections and coins.
Privacy
The privacy policy states that Quidd can collect information on your device, including the operating system, processor information, MAC address, location, network type, language, and time spent on certain pages.[12] There are also mentions of sharing user analytic data with third-party companies.
Business model
Quidd's business model was to have users purchase coins and packs with real money.
Incidents
Data breach (2019)
In 2019, the Quidd portal was hacked, exposing 4 million user accounts.[13] The information in these accounts included usernames, email addresses, and passwords from the hacked accounts. The data was made for sale in October of that year.
Discord server (2021)
On July 3, 2021, users discussed cdh chase packs that would be falsely advertised and mentioned the Consumer Rights Act of 2015 as a basis for a lawsuit.[14]
A review confirming the antisemitism.
On July 10, 2021, a user in the Quidd Discord server alleged the CEO bought a Star Trek award he was selling for $1,200 as a way to show the value in the marketplace.[15] On the same day, a moderator on the server was seen making antisemitic remarks regarding an employee.[16]
On May 15, 2022, a user alleged some staff accounts were given funds to "pump demand" for drops and pass cards, with a moderator mentioning the user's first name and state in a reply they will "smack" them.[17] A similar incident was alleged in June where server mods would "pass cards" between each other, which was against the terms of service.[18][19] The server rules would prevent users from posting cheating or foul play evidence in the server.[20]
Sudden closure of service (2025)
The message given to users starting January 3.
It is with a heavy heart that we share the news of Quidd’s closure. Since our beginning, we have been honored to build a space where collectors, artists, and enthusiasts could come together to celebrate the vibrant world of digital collectibles. Your creativity, passion, and unwavering support have been the heartbeat of Quidd, and for that, we are forever grateful.
Every interaction, every piece of art, and every collaboration has left an indelible mark on us, filling us with both gratitude and inspiration. It has been our privilege to witness the incredible community you’ve built—a testament to your shared love for creativity and innovation.
As of today, January 3, 2025, all transactions and services on Quidd will cease. Between now and January 31, 2025, you may request the withdrawal of your cash deposit funds by clicking the ‘Request Withdrawal’ button below.
We understand this news may be difficult, and we are here to support you during this transition. If you have any questions or need assistance, please don’t hesitate to contact us at [email protected]. We also encourage you to visit our website and follow our social channels for the latest updates, as the Quidd app will no longer be available.
In regards to your collections, we are currently reviewing options and plan to have an update shortly.
To every member of the Quidd community: thank you for allowing us to be a part of your journey. We will cherish the memories we’ve created together.
With heartfelt gratitude,
The Quidd Team
On January 3, 2025, the app would receive an unclosable pop-up stating "Quidd is closing its doors. Please go to market.onquidd.com for more information." On their website, they do not state a reason for the closure, but rather they thanked the users for utilizing the service and tell users to withdraw their funds manually.[21] At the time, users could only log into the website and withdraw their current funds from their accounts, which did not include total collection value or sales.[22] Interestingly, rather than giving an early announcement about the closure on December 23, Quidd released a Betty Boops Holiday Magic collection set.[23] However, on December 20, the Twitter/X account stated "Quidd offices will be closed for the holidays from December 20, 2024, to January 2, 2025."[24]
On January 4, Quidd announced they are working with POP Culture, Inc. to preserve user collections.[25] Users would have to manually fill a Google Form with their email and Quidd username to have the ability to save their collection.[26] Many users took this announcement as empty promises[27] and requested previous functionality, such as minting and selling.[28][29]
As of March 2, 2025, the popup has been updated to state "Quidd was shut down on 31st December 2024." with no mention of the website. Going to the website now redirects to "quidd.cloudflareaccess.com" which requires email verification to log in. On March 7, users who filled out the Google Form received an email from Pop Culture, Inc. stating "we were unable to reach a final agreement to acquire the platform due to a variety of factors out of our control."[30]
The updated popup as of March 2, 2025.
The result of typing "market.onquidd.com" into a web browser as of March 2, 2025.
Implications
Before the shutdown, users could buy and sell NFT collectibles on the Quidd marketplace for virtual currency, which could be exchanged for real money through a cash account.[31] In addition, it was alleged the founder Micheal Bramlage promised users before the 2019 acquisition that users could keep their collections even if the service closes.[32] In the past, collectibles would be sold for as high as $255-$500 each depending on their "rarity"[33] with users spending hundreds of dollars to complete collectible sets.[34] In the first week of March 2021, over $53,000 worth of withdrawals were processed.[35]
Due to the failure of Pop Culture, Inc.'s ability to acquire Quidd, all of the user's collectible stickers and minted NFT's are inaccessible, with no way for users to sell their collections.
An example of the Quidd app in 2017.
Discusses how users can profit off of selling digital collectibles.
Discusses how users can use profits to "buy a pizza or even a Porchse".
Discusses how user collections are securely stored on the cloud and "aren't going anywhere".
Discusses how users can "own your collectible forever" through the blockchain.
Google Play store reviews after service shutdown.
With their announcement on Twitter/X, users compared this behavior from Quidd to a "rug pull."[36] In addition, many users warned Quidd of a class action lawsuit.[37]
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The updated popup as of March 2, 2025.
The result of typing "market.onquidd.com" into a web browser as of March 2, 2025.
An example of the Quidd app in 2017.
Discusses how users can profit off of selling digital collectibles.
Discusses how users can use profits to "buy a pizza or even a Porchse".
Discusses how user collections are securely stored on the cloud and "aren't going anywhere".
Discusses how users can "own your collectible forever" through the blockchain.
