Keurig

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Keurig

Basic information
Founded	1998
Type	Subsidiary
Industry	Coffee maker
Official website	https://www.keurig.com/

Keurig is a coffee maker brand founded in 1998 by Chris Stevens, with the K-Cups by John Sylvan. The company was bought in 2008 by Green Mountain Coffee Roasters. It was later merged into the Dr. Pepper Snapple brand to form "Keurig Dr Pepper".

Consumer-impact summary

Freedom

Keurig also has the right to share user data with analytic and advertising partners. Users are allowed to submit right to know, data deletion, and opt-out requests to Keurig. Keurig can also de-identify user data and hold it indefinitely.

Privacy

According to the privacy policy for Keurig and Remote Brew for Bean to Cup applications, Keurig Dr Pepper collects user data such as location, device and device usage information, service usage, and data received from third parties about the user.

Business model

Keurig depends on the sale of cheap coffee makers and licensed K-Cups at higher prices to make a profit.

Incidents

This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Keurig category.

K-Cup DRM (2014)

In June 2014, Keurig announced the 2.0 release of coffee makers that were quoted as being the “future of brewing”, though these coffee makers would scan each K-Cup for a special ink mark. While a spokesperson said the technology "allows the machine to optimize brew temperature for different types of cups, and to tell the difference between carafe-size cups and regular ones", an engineer confirmed the technology was based on "anti-counterfeiting technology used by the US Mint". This had been an idea since 2012, as some important patents were expiring and would cause an influx of other branded K-Cups. As a result, third party companies and individuals sued Keurig for anti-competitive behavior, which caused the cancellation of 2.0 K-Cups and a return of the "My K-Cup" system. Since 2015, there has not been any cases of DRM in Keurig products.

Since then, there have been guides on how to bypass the digital rights management (DRM) for those who own a 2.0 machine.

Products

• Keurig 525

See also

Link to relevant theme articles or companies with similar incidents.

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