Smartwool
Quick Introduction & Background
Smartwool is an American clothing company that specializes in outdoor clothing made from Merino wool.
On March 29th, 2004, Smartwool emailed customers in their database and automatically applied forced arbitration to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline via email or their website. Smartwool provided a process to opt out that involves sending a physical letter via priorty mail or hand delivering a letter to their headquarters.
